OnPassive @ BehindMLM

OnPassive takes down FIFA sponsorship video, Mufareh lying?

OnPassive has deleted its FIFA World Cup 2022 sponsorship promo video. Internal communication suggests owner Ash Mufareh received a cease and desist.


Ash Mufareh suggests OnPassive under investigation in US?

OnPassive’s Dubai “mega event” has come and gone, nothing has been launched and affiliates are getting restless again. For the most part, Mufareh’s hours long waffle session webinars aren’t cutting it anymore. Cue Mufareh’s next shiny ball, OnPassive sponsoring the 2022 FIFA World Cup in Qatar Oh and apparently OnPassive is under investigation in the [Continue reading…]


Ash Mufareh closes OnPassive Ofounders signups. Um, OK?

On June 23rd a few hundred OnPassive regulars jumped on a Zoom stream and celebrated Ash Mufareh closing Ofounders sign ups. The next day Mufareh appeared on a follow up stream. He told Ofounders that OnPassive had over-delivered and they should be grateful. And then he left. If it sounds like I’m condensing things, I’m [Continue reading…]


OnPassive’s “mega event” was a Dubai marketing campaign

I have a confession to make; I’ve had the OnPassive “The Top Live” event stream sitting open on a broswer tab now for over a month. It has survived three or four browser updates and a couple of system reboots. Every time I went to watch the 4.5 hour stream it I couldn’t get through [Continue reading…]


OnPassive O-Founders threatened with “criminal defamation”

Ash Mufareh is threatening O-Founders who speak out about the company with “criminal defamation”. The problem is that’s not a thing where OnPassive is promoted.


Ash Mufareh claims OnPassive working with US government

As time goes on, it’s getting harder and harder to sell the OnPassive pyramid scheme. Webinars have blown out to just under six hours, with the latest taking place on February 21st. In the webinar, owner Ash Mufareh made the usual fantastical marketing claims. He also threatened the free press and claims OnPassive is working [Continue reading…]


Mufareh: OnPassive not launching for 3+ yrs is “over-delivering”

OnPassive is coming up on four years of prelaunch. Ash Mufareh is now framing this as “over-delivering”. Any O-Founders speaking out are being threatened with termination and legal action.


GoFounders is now O-Founders, OnPassive still not launched

In December 2020 BehindMLM published an article titled “Ash Mufareh still stalling OnPassive launch after 2.5 years”. We’re now at around three and a half years and… OnPassive still hasn’t launched. So what’s founder Ash Mufareh been up to since our 2020 update? GoFounders has been renamed to O-Founders. Yeah uh, that’s pretty much it.


FTC sends 379 MLM companies deceptive/unfair conduct notices

The FTC has issued at least 379 MLM companies with deceptive and/or unfair conduct notices. This was announced by the FTC on October 26th. If it slipped under your radar, you’re not alone. I learned of the FTC’s announcement via a tip sent in by a reader. At first I thought there was some funny [Continue reading…]


OnPassive pyramid now hidden behind O-Net social network

OnPassive’s latest innovative marketing ruse is…  a social network. Launching as “O-Net”, it is the latest in a string of cloned me-too services Ash Mufareh can’t seem to get anyone to pay for.