Youngevity @ BehindMLM

Youngevity has filed suit against Bulavita for trademark infringement, cybersquatting and unfair competition.

The FTC has issued a second COVID-19 warning to major players in the MLM industry. This time around the regulator is citing examples of marketing fraud from Youngevity, Melaleuca, Isagenix, Juice Plus+, Plexus Worldwide and Vivri.

Youngevity’s dispute with Wakaya Perfection dates back to 2016. As I write this there are currently 679 filings in the long-running case, most of which are administrative. As such I’ve been keeping updates on the case to a minimum, preferring to wait for substantial developments. As per an order made on December 26th, the case [Continue reading…]

Andre Vaughn was a former Youngevity top distributor, who jumped ship for Wakaya Perfection in late 2015. Wakaya Perfection cite Vaughn as a “Founding Ambassador”, and list him first on the “Field Leaders” section of their website. On June 18th, Vaughn was sentenced to ten months in prison for repeated instances of bankruptcy fraud.

Last we checked in Wakaya Perfection’s lawsuit against Youngevity had been dismissed. Wakaya Perfection filed an appeal shortly after the decision in the Tenth Circuit. The Tenth Circuit overturned the case, kicking it back to the Utah Central Division District Court. Youngevity’s next move was to file a motion to stay proceedings, which was granted [Continue reading…]

The beef between Wakaya Perfection and Youngevity dates back to 2016. Our reporting initially covered Youngevity’s lawsuit in California, which alleged Wakaya Perfection was founded on stealing business from Youngevity. Wakaya Perfection filed their own lawsuit in Utah, over breach of contract and “tortious behavior”. Wakaya Perfection’s lawsuit was subsequently moved to federal court, wherein Youngevity [Continue reading…]

On November 4th Youngevity filed a fourth amended complaint against Wakaya Perfection. The complaint is the latest in the long-running feud between Youngevity and Wakaya, dating back to March, 2016. Youngevity’s latest complaint accuses Wakaya Perfection of violations of the Lanham Act, specifically misleading product and marketing claims and misappropriation of trade secrets.

Wakaya Perfection’s lawsuit against Youngevity was filed in an attempt to  address Youngevity’s breaches of contract, as well as the individual defendants’ independently tortious behavior. Blake Graham (through Total Nutrition INC.), Andre Vaugh, Dave Pitcock and Barb Pitcock, all Wakaya Perfection affiliates, claimed without justification, Youngevity terminated (their) distributorships. As a result, businesses have been damaged and [Continue reading…]

In an attempt to support claims of misconduct as the reason affiliates left Youngevity for Wakaya Perfection, the latter began exploring rumors of insider trading. These rumors were explored in depositions of Youngevity affiliates, during which Wakaya pressed them on questions concerning securities laws of the United States or facts germane to whether any federal [Continue reading…]

The beef between Youngevity and Wakaya Perfection continues to intensify. In a September 12th filing, Youngevity filed a motion requesting sanctions for witness tampering.