LaCore Enterprises @ BehindMLM

Pruvit sues Michael Rutherford & Keisha O’Neal

Pruvit has filed a lawsuit against Michael Rutherford and Keisha O’Neal. In their lawsuit, Pruvit accuses Rutherford and O’Neal of soliciting Pruvit distributors for an undisclosed “separate business venture”. Pruvit asserts that as a result of their activity, Rutherford and O’Neal have breached the terms of settlement agreements reached last year.


Modere sues former top earners over Frequense recruitment

Modere has filed a federal lawsuit in Utah, accusing several former “high-ranking distributors” of poaching for Frequense.


Deana Lozano’s Pruvit case voluntarily dismissed

Deana Lozano has voluntarily dismissed her case against Pruvit. Lozano filed suit against Pruvit in June 2023. In her suit Lozano alleged Pruvit claimed its products contain “no artificial flavors”, but in fact used petrochemical derived flavoring.


Frequense Review v2: LaCore Enterprises autoship recruitment

Back in December 2023 BehindMLM published its first Frequense review. We found a particularly basic MLM opportunity with two forgettable products. And for some reason Frequense was selling clothing, of which they had more lines than supplements. Turns out, although it wasn’t disclosed on their website, Frequense was in a prolonged “beta-testing” prelaunch phase. Following [Continue reading…]


Frequense Review: Pitcocks go solo with LaCore Enterprises

Frequense fails to provide ownership or executive information on its website. Frequense’s website domain (“frequense.com”), was registered in June 2023. The private registration was last updated on December 21st, 2023. In Frequense’s website Terms and Conditions we find the Texas corporate address for LaCore Enterprises. The only reference to LaCore Enterprises on Frequense’s website is [Continue reading…]


Pruvit sues three distributors who left the company

Following Michael Rutherford’s disclosure that commissions have “dramatically decreased“, Pruvit is now suing distributors who’ve left the company.


Young NRG Review: LaCore Entp’s supps & personal care

Young NRG operates in the supplements and personal care MLM niches. The company is headed up by founder and CEO Chris Simonian. Back in 2021 Simonian was appointed President of Auvoria Prime: Auvoria Prime launched in 2020 as “the third attempt to sell use of a non-profitable trading bot to gullible victims.” In August 2023, [Continue reading…]


Rutherford & Underwood bury Pruvit bully hatchet

Michael Rutherford’s “Brian Underwood is a bully trying to steal my money!” lawsuit, has come to an unceremonious end. On July 19th Rutherford, Underwood and Pruvit informed the court;


Brian Underwood responds to Rutherford’s Pruvit lawsuit

Brian Underwood is attempting to intervene in a lawsuit filed by Michael Rutherford against Pruvit. In a Motion to Intervene filed on June 14th, Underwood claims he and Rutherford had “a longstanding agreement and de facto partnership”.


Pruvit sued for use of petrochemical derived flavoring

A June 5th class-action lawsuit filed in California alleges Pruvit uses a flavoring derived from petrochemicals. This is a problem because Pruvit claims its products contain “no artificial flavors”.