Truvy began as TruVision Health, a Utah based MLM company launched in 2014.

Initially heading up TruVision Health were co-founders Boyd Wathen and David Brown.

The two are credited as the creator of Plexus’ established “pink drink” product, Slim.

The pair had a falling out with Plexus, which initiated TruVision Health’s launch.

Wathen appears to have left the company on or around 2018 to launch Tavala (now Viiva).

Rather than provide corporate and management information, Truvy’s “about us” section of their website is a marketing pitch.

I had to run a web search to get to Truvy’s “meet the team” website page. I went back and checked Truvy’s homepage, and as far as I can tell this page isn’t linked.

As per the information provided, Truvy was co-founded by David Brown and Shawn Gibson. Gibson is also credited as a TruVision Health co-founder.

Since launch, TruVision Health has had two run-ins with the FDA.

The first was in September 2015 and pertained to the use of illegal ingredients in TruVision Health’s products.

In November 2017, the FDA sent TruVision Health a manufacturing violations warning letter.

Following an earlier inspection in May, the FDA found

serious violations of FDA’s Current Good Manufacturing Practice (CGMP) in Manufacturing, Packaging, Labeling, or Holding Operations for Dietary Supplements.

These violations cause your dietary supplement products to be adulterated within the meaning of … the Federal Food, Drug, and Cosmetic Act … in that the products have been prepared, packed, or held under conditions that do not meet CGMP requirements for dietary supplements.

Further, a review of the product labels collected during the inspection, and a review of your website, identified serious violations of the Act and applicable regulations.

As I understand it there hasn’t been any followup action, meaning TruVision remedied the FDA’s findings.

As to why TruVision Health recently rebranded to Truvy, a May 20th press-release states;

This is a much needed “makeover” for the future of Truvy. The name Truvy retains the beloved “Tru” part of the previous brand, but is softened, and shortened with the added “vy” (meaning to compete).

It’s softer, hipper and a whole lot easier to remember than TruVision Health.

Read on for a full review of Truvy’s MLM opportunity. [Continue reading…]

The SEC’s fraud case against defendants Dan Putnam and Jean Paul Ramirez was initially filed under seal on May 7th.

The case was unsealed on June 4th, leading to our report on it.

Looking at the case docket, we learn that Putnam’s and Ramirez’s assets were frozen the same date the SEC filed the case. [Continue reading…]

Last August Charles Scoville filed a motion requesting Traffic Monsoon victims pay his $270,000+ legal bill.

On May 29th Scoville’s motion was denied. [Continue reading…]

The FTC has issued a second COVID-19 warning to major players in the MLM industry.

This time around the regulator is citing examples of marketing fraud from Youngevity, Melaleuca, Isagenix, Juice Plus+, Plexus Worldwide and Vivri. [Continue reading…]

The SEC has filed a federal fraud lawsuit against Daniel F. Putnam, Jean Paul Ramirez Rico and Angel A. Rodriguez.

The SEC alleges the defendants defrauded consumers out of at least $12 million through cryptocurrency securities fraud. [Continue reading…]

Crowd1 has been identified as a “pyramid scam” by Gabon’s Ministry of Economy and Finance. [Continue reading…]

The Trump ACN lawsuit has come to a halt, following a granted stay on proceedings.

On May 26th the Trump defendants filed an appeal against a decision to deny a motion to compel arbitration. [Continue reading…]

In the lead up to his resignation as “captain” of OneCoin on April 1st, Simon Le claims to have “many sleepless nights”.

Details of what he was worried about are revealed in Le’s leaked OneCoin resignation letter. [Continue reading…]

MOBE’s payment processor QualPay has settled fraud charges with the FTC.

The settlement includes a $46.7 million dollar suspended monetary judgment. [Continue reading…]

SwissGold Market’s website provides no information about who owns or runs the company.

In SwissGold Market’s Terms and Conditions, the company represents it is incorporated as a shell company in Belize.

For the purpose of due-diligence and regulation, this is meaningless.

SwissGold Market’s website domain (“sg.market”) was first registered in June 2018.

The registration information isn’t available due to EU law, however we do get a city and country of registration – the Republic Adygea, a federal subject of Russia.

This ties in with SwissGold Marketing videos narrated in Russian.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]