The Bold Approach is a company that claims to have been in business for 13 years, although their MLM offering appears to have only been made public in the last few years.

Founded by Fred Fitts, The Bold Approach (TBA) combines affiliate marketing, inhouse ebook sales along with an open matrix compensation plan.

One notable difference with the Bold Approach and a lot of the other MLM opportunities out there is that the Bold Approach themselves don’t manage any product inventory. Rather they combine the affiliate marketing power of a third party engine with ebook (they call them ‘articles’) to motivate their members to generate revenue.

With little to no branding of the company’s own products though, how does this reflect when approaching TBA as a MLM business opportunity? [Continue reading…]

Hype is something that’s seemingly unavoidable these days in the MLM industry. Everyone’s making extraordinary income claims and selling unbelievable products.

Recently however I came across a TVI advertisement however that took the hype concept just a little too far… [Continue reading…]

Getting free stuff has always been an attractive prospect in the marketing industry.

Buy One, Get One Free!

Purchase now for your FREE gift!

Have a look at our offer and go into the draw for your FREE prize!

They might sound cheesy but there’s a reason offers like the above are a staple in the consumer marketplace.

They work.

In the context of an MLM business opportunity however, is it possible to combine a compensation plan with free stuff from third party companies?

The folks over at ‘That Free Thing’ seem to think so. Let’s find out. [Continue reading…]

When we last left Wealth Masters International, back on December 21st 2010 the Norway Gaming Board came out and declared the MLM company to be a pyramid scheme.

Naturally Wealth Masters weren’t happy with this and using lawyers Hellerøy, made full use of the three week grace period to appeal the Gaming Board’s decision.

During this time details of exchanged between the Gaming Board and Wealth Masters were scarce, but finally the two parties have concluded their appeal discussions and the verdict is in.

The Gaming Board has considered the concept of WMI (and) our assessment (is) that the WMI is a pyramid-like sales system.

All sales of products to Wealth Masters International in Norway must immediately stop.

So says a twenty seven page document released by the Norwegian Gaming Board a few days ago, detailing the exchanges that have taken place between their December 23rd decision and now, as well as the reasoning behind their ultimate conclusion. [Continue reading…]

Over the past few years there’s been an explosion of matrix compensation plan based MLM’s to hit the network marketing industry.

With relatively simple payout structures and a heavy trend towards only rewarding members with commissions for recruiting others to the business, once the initial momentum has died down, most of these companies have hit a brick wall.

But not before their founders have made a considerably sum of money.

In response to this trend, a lot of the more recent matrix based MLM company startups have started to put some emphasis on their product line. Be in membership to a third party system or merely a token product to facilitate the legal status of the company itself.

One new startup company though, The Final Matrix seems to be going in the complete opposite direction. [Continue reading…]

Offering financial incentives for online surveys is nothing new. Marketing statistics are often invaluable to the companys soliciting them but there’s always been the challenge of getting accurate responses, or sometimes any response at all.

Gone are the days you could simply just walk up to randoms and expect them to set aside precious minutes of their day to provide you with valuable marketing information.

These days you need to offer some kind of incentive, usually in the form of some type of compensation.

Speak Asia Online appears to based in Singapore with a heavy establishment in India and has combined the process of survey taking with a binary MLM compensation plan.

Obviously in the business of getting their members to undertake surveys, there’s no products to sell but Speak Asia does encourage it’s members to go out and recruit other members via financial commissions.

I was a bit hesitant to write about Speak Asia initially as in my opinion it’s not really a MLM company, but they do utilise an MLM binary compensation plan and can be marketed just as any other MLM company.

In the end I thought I’d publish my thoughts on Speak Asia from a business perspective. [Continue reading…]

World Ventures is a MLM company founded back in 2005 within the travel industry niche. Founded by Wayne Nugent and Mike Azcue, World Ventures is located in Plano, TX (Dallas) and is ‘privately owned and operated and debt-free‘.

As of the last few years the travel niche within the MLM industry seems to have become somewhat saturated with new startups. World Ventures is particularly notable in this respect as the company has now been around for six years, long before the trend towards travel companies occurred.

For this reason a review of Travel Ventures is particularly interesting. A review of World Ventures is going, provides us with a snapshot into the potential future of some of the newer travel niche MLM startups of late.

So, did being one of the first companies to combine travel and MLM pay off for World Ventures?

Let’s find out. [Continue reading…]

Despite being banned or under investigation in the US, Australia, China and parts of Africa, some countries seem to be happy to allow TVI to conduct business within their borders.

Some are even actively encouraging TVI Express to flourish. Take Indonesia for example who recently awarded TVI an ‘International Good Company Award. Apparently it was for TVI’s ‘best service excellence for year 2010-2011‘, but I haven’t been able to track down any independent information (in English or Indonesian) about this award or the ceremony, so who knows.

TVI are claiming the award is ‘one of the most prestigious business awards‘ in Indonesia and that it was presented to them by ‘Sjarifuddin Hasan, the Indonesian minister of cooperatives and small & medium enterprises‘, so you’d think there’d be at least some government or media coverage. Maybe I’m not trying hard enough but I’ve personally yet to see any. [Continue reading…]

Generating MLM leads has never been easy. Sure, the internet has taken the edge off some off the workload and made targeted leads accessible to your average marketer, but even with targeted leads – you’ve still got to make that sale.

That means when all is said and done if you don’t squeeze effectively, you’re not getting that signup.

As a result of wanting to differentiate themselves from the crowd, MLM markerters have come up with a few standardised ideas to entice leads to sign with them, or at the very least show some interest.

Currently the sweetener of choice across the internet (not just in MLM) is some sort of ebook. These ebooks will promise you a variety of things, and particularly when it comes to MLM, we’re usually talking ‘secrets they won’t tell you or don’t want you to know’, ‘how I discovered MLM’s secrets and now you can too!‘ etc.

Not that they’re not valid, but in becoming a standard to generate targeted leads for opt in email lists, marketers have had to think of other creative ways to set themselves apart.

One such marketer, Dave Jordan, has even gone so far as to give away hundreds of thousands of dollars in incentives.

Hundreds of thousands of dollars in giveaways?! Has Jordan gone too far or instead has he stumbled upon MLM marketing genius? [Continue reading…]

Collectible (noun) – things considered to be worth
collecting.

Collectibles can often be a subject of discussion that lends itself to confusion. With virtually anything able to be defined as a collectible these days, value, as mentioned above, is largely subjective.

Value can be measured in the form of personal attachment, scarcity of the collected item, the personal interests of the collector themselves, popularity of an item and the list goes on.

What’s common with each of these factors however is the subjectivity of each. One collector might love collecting a certain type of comic for example, primarily because they enjoy reading them.

On a secondary level these comics might have a dollar worth, but to another collector the comics might still be worthless. Without the pleasure of enjoyment from reading the comics, the dollar value simply doesn’t make the comics desirable as collectibles for the second collector.

In a business sense, specifically MLM, we can strip down the factors that make up the collectibleness of an item down to pure dollar value. [Continue reading…]