wazzub-logoHoping to capitalise on the success of Facebook, Twitter and Google, does Wazzub actually bring anything new to the internet?

THE POWER OF “WE”

It’s a fact: companies like Google or Facebook earn billions of $$$ every quarter just because we, the Internet users use their services.

It is time to understand, that we “the users” decide who is earning the big money.

WAZZUB is the first truly global community that pays us “the users”, just for choosing WAZZUB as our homepage.

The more free members we attract, the more money each member will earn.

It is as simple as that; let’s discover The Power of “We”!

The above is the opening advertising pitch given to prospective members of Wazzub.

Whilst it correctly states that ‘the users’ who generate ‘billions of dollars’ for the companies used an example, it fails to mention that these companies, through innovation, filled a void that didn’t exist before and subsequently flourished.

Read on for a full review of the Wazzub MLM opportunity.

The Company

Wazzub provide no information about who is behind the company or who is running it on their website at the time of publication.

As always, if a MLM company is not upfront about who is running things or behind it, be extremely cautious about joining it.

The domain wazzub.com is registered to ‘Internet Global Value Inc.’ operating out of Delaware in the US.

This corporation can be confirmed to exist by visiting the State of Delaware website and punching in ‘internet global value’ into an entity search.

There is a website for Internet Global Value Inc., but this domain is registered to a ‘Internet Global Value Inc.’ with an address given as a PO Box in San Fransico, California.

I do note that this registry information hasn’t been updated since the 27th December, 2010 – so it might very well just be out of date. That said, their description of themselves on the website certainly seems to match the company being behind Wazzub;

Internet Global Value (IGV) is listed in all major market places around the globe as an accredited dealer and has access to virtually all the available shares of lucrative Internet Projects.

Because of that, IGV does not limit its clients/investors to only one Internet venture but creates different Portfolio Companies where the client investments are spread amongst quality projects.

What other projects these guys are involved in though, if any, remains a mystery.

 

Update December 28th 2011 – Since authoring this article the WHOIS for wazzub.me has been changed to

GIT Global Investments Inc.
391 NW 179 Ave
Beaverton, Oregon 97006
United States

GIT Global Investments Inc. is registered as a ‘personal Services and Laundries‘ business and appears to have nothing to do with either MLM or the internet.

A ‘Cathy L Halverson’ is listed as a contact for GIT, but who she is or what her network marketing history is (if any) remains unclear.

Cathy Halverson, along with a ‘William B. Halverson’ and ‘David E Halverson’ (are these real names?) all seem to involved in something called ‘Flex World’ and ‘PSG2000′ back in 2004 that was still running in 2006.

The Halversons also appear to have multiple companies in their names;

Hi Detektiv007, habs found, but there is the name of Cathy Halverson!

This clan runs a whole host of shell companies and unauthorized banks, sometimes one is Chairman of DAVID E Halverson PSG2000! Thus the circle closes ….

MLM-IFOS.COM (2006)

MLM-INFOS #2 (2006)

MLM.PL (2008)

Note that these are all Portugese language forums that I’ve linked to auto-translated. To see the relevant bits about Cathy Halverson, do a keyword search for ‘Cathy’.

All said and done, the person(s) behind Wazzub appears to be less than credible at this stage. Regarding Wazzub disclosing this information themselves, they haven’t and I maintain that not disclosing management and ownership is always a huge red flag when it comes to MLM opportunities. /end update

The Wazzub Product Line

Wazzub have no product to retail and instead relies on its members to market the opportunity (joining Wazzub) itself.

Using Google, here’s how Wazzub describe what they have to offer members:

Last Quarter Google made $3 billion in profits just by displaying ads. That means Google earns on average $1 per month per unique user.

WAZZUB uses exactly the same technology as Google PLUS some additional streams of income.

What are the ‘additional streams of income’ you ask?

Step by step we will add more and more functions that make WAZZUB the perfect home page:

a powerful search engine, a personalized news section, the best deals on the Internet and amazing entertainment features like videos and skill games, just to name a few.

So in other words advertising and Daily Deals are going to be making up the bulk of Wazzub’s revenue.

The Wazzub Compensation Plan

The Wazzub compensation plan revolves around a unilevel structure that pays down 5 levels.

The characteristics of a unilevel organisation are such that when you personally recruit someone into Wazzub, a new leg is formed under you. If the person you recruited recruits someone, a new leg is formed under them and this makes up your second level.

Once again if someone on your second level recruits someone, this makes up your third level and so on and so forth. There is no limit to the width of your unilevel organisation, so you are free to recruit as many new members as you wish.

For each Wazzub member in your unilevel organisation, Wazzub will pay you out a $1 commission.

The company also promises to pay members a share of the revenue generated by the Wazzub portal itself;

50% off all profits will be paid to the members. The other 50% go to the shareholders (Internet Global Value Inc.).

For the time being this looks to be an equal split amongst members but no doubt there will be some strings attached which will be announced closer to Wazzub’s launch date.

Joining Wazzub

Being a web search portal, Wazzub is free to join.

The company maintains that Wazzub will be ‘free forever‘ with ‘no hidden fees, nothing to sell, nothing to buy‘, explaining that members ‘just sign up, invite and profit

Conclusion

The big question hanging over the Wazzub opportunity is its ability to generate enough revenue to pay out its members.

The company mentions Facebook, Google and Twitter in its advertising spiels but like I said fails to also mention that each of these companies was succesful on their respective innovation they brought to the internet.

Innovation creates demand which in turn attracts users and generates revenue.

So what innovation are Wazzub bringing to the table?

Nothing.

Wazzub state they are using ‘the same technology as Google’. Quite obviously either Wazzub are talking about Google’s search technology (which is free for anyone to use) or AdWords (Google’s advertising platform for advertisers).

From this wording we can ascertain two things, either Wazzub is planning on just creating a search portal around Google Search (using either Adsense or their own internal advertising network), or they are going to create their own search engine and whack ether Adsense or their own internal advertising network on it.

Either way, Google’s advertising success is on the back of their search engine success which is powered by a secret and proprietary set of algorithms.

Algorithms Wuzzub will either use like everybody else, or fail to come anywhere near in the creation of their own search engine.

If the former path is taken, members will no doubt be asking themselves ‘why would I bother using Wuzzub when I can already use Google?’ And the same question repeats itself over and over when it comes to news, daily deals, games or anything else Wazzub cares to offer on their search portal.

The answer?

Because using the site generates money which members get a 50% share of, not withstanding their monthly recruitment commissions.

The problem?

There’s a huge conflict of interest for the members using the site and potential for fraud, which will severely throw into question any advertising efforts of Wazzub. Members want money and they know that in order to get money Wazzub are either going to get paid in clicks or impressions.

If Wazzub are using a third-party advertising network, they’re going to find themselves booted pretty quickly. And if they use their own network, who’s going to pay to advertise on a search portal with members using it who are only interested in their 50% stake in advertising revenue?

Google’s success in advertising comes from people using its search engine because of the uniqueness of their search engine. Slapping ads on the same search hosted on a different domain provides no incentive for people to switch, beyond getting paid by the opportunity itself.

And that is where Wazzub are going to ultimately fail. There’s just no incentive for anyone except its members to use the Wazzub website – and the only reason members are using it is on the promise of making money.

You need genuine users who aren’t part of the business opportunity if Wazzub is ever going to generate serious revenue. By bringing nothing new to the table innovation wise, Wazzub are seriously kidding themselves if they think it’s just going to happen organically through recruitment commission driven advertising.

Not withstanding the fact that Wazzub’s recruitment driven commissions alone is enough to cast a question of legality over the MLM opportunity itself.

Wazzub are currently Pre-Pre Launch until December 31st.

From January the 1st till March 31st the company will enter pre-launch, then a beta-launch from April to the end of June before officially launching in July 2012.

By the official July launch Wazzub are hoping to create ‘the perfect internet‘ and be attracting ‘at least 10 million users per month‘.

Honestly?

As the Wazzub business model stands now, personally I don’t think they have a hope in hell.