Despite actively marketing for signups, Nelo Life fails to provide ownership or executive information on its website.

At time of publication, Nelo Life’s website displays a “global pre-launch” countdown timer:

41 days from today puts Nelo Life’s launch on or around April 29th, 2024.

When readers first began contacted me about Nelo Life a few days ago, former TranzactCard and FinMore promoter Scott Kufus was cited as owner of the company.

I suppose this made sense at the time, seeing as Kufus is pretty much the face of Nelo Life promotion.

A reader got in touch yesterday to advise that Nelo Life was in fact owned by Nick Sorensen, Eric Allen and Larry Lane. Supposedly, their initials is what makes up the company name NELo Life.

I’m not sure if there’s a fourth “O” initial owner or whether the “O” is just to round off NEL.

In any event, while this fits I haven’t seen any concrete evidence of Nelo Life company ownership.

Nelo Life’s first major red flag is company owners hiding from consumers.


Update 20th March 2024 – While I was putting this review together this was posted to Nelo Life’s official Twitter account:

/end update


In the absence of anyone else emerging as the owner(s) of Nelo Life, it’s worth noting Nick Sorensen is a former TranzactCard/FinMore promoter (click to enlarge):

Eric Allen is a former TranzactCard/FinMore promoter:

And Larry Lane is a former TranzactCard/FineMore promoter:

TranzactCard was an effective reboot of Richard Smith’s collapsed R Network scheme.

After TranzactCard predictably collapsed last month, FinMore was unveiled as a hastily put together reboot.

FinMore, while still around, predictably collapsed even faster than TranzactCard did. As per a YouTube video put out by Troy Dooly yesterday;

[1:55] They started to flounder very early on. They weren’t able to deliver.

They hyped up the opportunity … it got really weird to be quite honest.

[3:32] Why did they fire the compliance team that actually knew what was going on? Why did they get rid of the second compliance team?

Why did they get rid of some of their executives that actually knew the network marketing business?

So it was… it was just chaos.

[4:31] It was just on and on to where it brings us now to the present, where executives have left.

And then this weekend I was given the privilege of being on some private Zooms, and I was sent private videos of people saying, “We’re done. We’re leaving.”

Considering FinMore only launched about a month and a half ago, one would have to assume Nelo Life’s pre-launch is equally as hasty.

Nelo Life’s website domain (“”), was privately registered on March 5th – about a month after FinMore was revealed.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.

Nelo Life’s Products

Nelo Life has no retailable products or services.

Affiliates are only able to promote Nelo Life affiliate membership itself.


Update 23rd March 2024 – Nelo Life has added retail by way of $59 a month access to a discount travel platform and $20 a month for access to wholesale supplements. /end update


Nelo Life’s Compensation Plan

Nelo Life affiliates pay $55 a month. Commissions are paid when they recruit others who do the same.

Bundled with Nelo Life affiliate membership is access to an educational video library and discount travel platform.

Recruitment Commissions

Nelo Life affiliates earn $25 per affiliate recruited.

Unified Recruitment Bonus

If a Nelo Life affiliate recruits two affiliates who each recruit two affiliates, they are classified as “unified”.

If a Nelo Life affiliate recruits two affiliates who also qualify as “unified” within thirty days of recruitment, a $75 bonus is paid out.

Residual Commissions

Nelo Life pays residual commissions via a 2×16 matrix.

A 2×16 matrix places a Nelo Life affiliate at the top of a matrix, with two positions directly below them:

Level two of the matrix is generated by splitting the first two positions into another two positions each (4 positions).

Levels three to sixteen of the matrix are generated in the same manner, with each new level housing twice as many positions as the previous level.

Residual commissions are paid as $1 to $1.50 a month per Nelo Life affiliate directly or indirectly recruited into the matrix.

Matching Bonus

Nelo Life pays a Matching Bonus via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Nelo Life caps the Matching Bonus at four unilevel team levels.

The Matching Bonus is paid as a percentage of earnings across these four levels as follows:

  • level 1 (personally recruited affiliates) – 20% match
  • levels 2 to 4 – 10% match

Joining Nelo Life

Nelo Life affiliate membership is $79.

Nelo Life Conclusion

Nelo Life is a rather obvious attempt to pillage what’s left of TranzactCard/FinMore for short-term gain.

There’s not much to Nelo Life. With no retail offering, under FTC guidelines it’s a straight up pyramid scheme.

Even with a retail offering (Nelo Life has until the end of next month to unofficially respond to this review and make changes), these tend to be pseudo-compliance with respect to subscription offerings.

What it comes down to is whether the majority of subscription holders are also participating in the business opportunity.

Right now they absolutely are, because 100% of Nelo Life signups are affiliates.

If a retail offering was added after publication of this review, this is unlikely to change due to paying $59 a month for an education video library and discount travel platform making no sense.

MasterClass, which Nelo Life compares itself to in official marketing, charges $15 a month for full access. Discount travel rates are so abundant across the internet it’s not even worth getting into.

As it stands, there’s a push to recruit as many people who lost money into TranzactCard/FinMore into Nelo Life.

After that relatively small pool of US residents has been exploited, the plan is then to offset those losses by exploiting third-world countries.

I’ll let Scott Kufus explain, as quoted from a recent Nelo Life marketing webinar;

When I first saw this and heard about this I thought “hallelujah”. Because I personally was building a business here in the United States.

And like most people, they’re building most of their businesses here in the US, I didn’t have a way to make money worldwide. And I was looking, like I need to leverage my worldwide contacts.

I love to travel. I just got back from Thailand and Dubai, and here’s what I learned, and I want you to learn this if you weren’t aware.

As I travelled to Thailand recently and Dubai and had a chance to talk with leaders from many companies, in other sort of industries and in other lands. I realized really quickly that I was thinking so small.

Because as I started talking to some of these leaders they’re like, “Man have you heard of this company? It’s $500 million.” I’m like, no.

“Have you heard of this company? Eight hundred million.” No.

“This company just did $1.4 billion in the last eighteen months.” I’m like, what? “This company’s at $1.2 billion in the last 36 months.” Companies I’ve never heard of, all over the planet.

They’re like, “Yeah they’re not in America. They’re not even operating there.” And I’m like, “Wow, that’s crazy.”

“Yeah, the legal system, just the challenges of the government, it’s just not worth their time.”

So they just go all over the planet because you have a billion people in India. They have a billion people in Indonesia [sic]. They have a billion people in China. Half a billion people in Europe. Half a billion people in Africa and all these places.

So the world market, the eight billion people, they’re all looking for opportunity. America has about 300 million people but there’s probably about thirty to fifty million people looking for something every day to enhance their lives.

But the global planet? Boy, we can all tap into that. That’s what we’re all looking for.

That Scott Kufus sees Nelo Life as a vehicle to evade US regulatory compliance should set off alarm bells.

As with all MLM pyramid schemes, once affiliate recruitment dries up so too will commissions.

This will see those at the bottom of Nelo Life’s pyramid scheme stop paying $59 a month. When this happens, those who recruited them also stop getting paid.

Unless new suckers are found (from third-world countries if Kufus is to be believed), eventually they too stop paying $59 a month.

Once enough Nelo Life affiliates stop paying $59 a month, an irreversible collapse is triggered.

You’ve seen this play out twice now with TranzactCard and FinMore. The only people who make money in pyramid schemes are those like Scott Kufus, Nick Sorensen, Eric Allen and Larry Lane, who benefit from the lion’s share of recruiting.

Math guarantees the majority of participants in pyramid schemes like Nelo Life lose money.

And if you feel bad about losing money yourself or recruiting others into TranzactCard/FinMore only for them to lose money – imagine pushing that situation onto unsuspecting Nelo Life recruits.

See Nelo Life for what it is and do better.


Update 23rd March 2024 – As discussed as a possibility above, Nelo Life has added a retail offering to its MLM opportunity.

Retail access to the discount travel booking platform and video library is $59 a month. Access to wholesale supplement pricing is $20 a month.

Costs associated with Nelo Life’s passive returns trading investment opportunity have not been disclosed.

Nelo Life affiliates can purchase both memberships but are charged $79 to participate in the MLM opportunity.