LiveGood pyramid scheme investigation in New Zealand
LiveGood is under investigation for being a pyramid scheme in New Zealand.
The Commerce Commission has honed in on LiveGood promotion across Hawke’s Bay, a region on the east coast of New Zealand’s north island.
As per a March 12th press-release announcing the Commerce Commissions investigation;
Commission Deputy Chair Anne Callinan says the scheme, which promotes an ‘affiliate compensation plan’, carries the hallmarks of a pyramid scheme – scams designed so individuals primarily make money through the continuous recruitment of others, rather than through the sale of genuine products or services.
Callinan stressed that the Commerce Commission’s investigation was “in its early stages”.
The Commission notes the scheme has relatively low-cost joining fees, meaning many participants have multiple memberships.
We would encourage anyone who has come across the scheme to exercise caution and seek advice before investing into it.
LiveGood is a US MLM company founded by Ben Glinsky.
BehindMLM reviewed LiveGood in August 2022. LiveGood’s MLM business model sees it charge $9.95 a month for access to discounted supplements. Access to the MLM opportunity is $40 on top of that.
Primarily based on how LiveGood has been promoted (notwithstanding the Commerce Commission noting promoters “have multiple memberships”), is the majority of $9.95 memberships are purchased by LiveGood promoters.
In essence LiveGood’s pyramid scheme can be distilled down to paying $40 and then $9.95 a month. Recruitment of others drives commissions, creating a closed-loop of defacto promoter recruitment.
In other words, a classic MLM pyramid scheme wherein nothing is sold to retail customers.
To date, LiveGood has never publicly disclosed the ratio of $9.95 monthly memberships held by promoters.
As of February 2026, SimilarWeb was tracking ~219,000 monthly LiveGood website visits.
Top sources of LiveGood website traffic across the same period were the US (59%), Ecuador (9%), the UK (6%), Canada (4%) and South Africa (4%).
I’ve seen so many people join this program, and I’m still getting many offers to get me to join. Stay clear of this program.
Thank you.
Ben Glinsky is a sheister & should be avoided at all costs. He owned SkinnyBodyCare back in the day.
He screwed over the distributors of that company when he closed it & didn’t pay the distributors commissions that he owed them! He’s a slimy POS!
Like your comment. I get 5 to 8 direct mail pieces about this program each week that want me to join, but some things didn’t sound right. Never joined.
Gary Whittaker UK, and Gloria MacDonald USA, who both pushed CashFX, are peddling LiveGood.
I lost money in both “CashFX” and the “Mirror Trading” program. New programs are always coming out every day, either by Email Ads or direct mail.
I’ve had an Australian spruiker on my back abo it joining for a while now. She has her underage kids in her down line to collect extra commissions.
Most company revenue is paid via recruiting than products. This one won’t be around much longer