LiveGood Review: Ben Glinsky returns with discount supps
LiveGood operates in the nutritional supplement MLM niche.
The company is based out of Florida and is headed up by CEO Ben Glinsky.
Glinsky (right) made a name for himself in the MLM industry as founder and CEO of Skinny Body Care.
Skinny Body Care appears to have been abandoned in 2018.
The company was eventually sold off to Valentus in early 2019.
Glinsky has a mixed history spanning offline real estate, MLM lead generation (Pro Builder) and running various other MLM companies before Skinny Body Care (the last of which was Rejuvenate Worldwide).
Another name I recognized on LiveGood corporate was Director of Network Marketing, Nauder Khazan (right).
Khazan first popped up on BehindMLM’s radar in 2011, as founder and CEO of the pyramid scheme Stiforp.
Read on for a full review of LiveGood’s MLM opportunity.
LiveGood markets a range of nutritional supplements.
Note that while retail pricing is quoted below, discounted pricing is available to LiveGood Members for $9.95 a month or $99.95 annually.
- Bio-Active Complete Multivitamin (Men’s and Women’s varieties) – “strategically formulated with the highest quality ingredients at the optimal dosages to give your body 24 different vitamins and minerals”, retails at $12.95 for a bottle of 30 servings (60 capsules)
- D3-K2 – vitamin D supplement, retails at $12.50 for a bottle of 60 capsules
- Ultra Magnesium Complex – magnesium supplement, retails at $12.50 for a bottle of 60 capsules
- Complete Plant-Based Protein – “designed to be the ULTIMATE Protein Supplement on the market, giving your body the MAXIMUM amount of nutrition with the best ingredients on the PLANET!”, retails at $28.50 for a tub of 15 servings (20 g protein per serving)
- Organic Super Greens – “like a safety net for your health by filling in the nutrient gaps that our diets are not providing us”, retails at $24.50 for a tub of 30 servings
- Organic Super Reds – “contain the highest amount of fruit and vegetable extracts known to help improve blood flow by increasing our body’s production of Nitric Oxide, boosting blood circulation, supporting brain and cognitive function, sexual health, heart health, immune function and helping to maximize your body’s overall health!”, retails at $24.50 for a tub of 30 servings
- Organic Coffee – “healthy organic weight management coffee with mushrooms”, retails at $21.95 for a tub of 30 servings
- CBD Oil – “our CBD Oil represents that to the utmost level. Derived from only the top 1% of hemp farms in the country”, retails at $24 for a 1 oz. (30 ml) bottle of 750 mg or $34 for 1500 mg
- CBD Oil For Pets – “our 300mg chicken flavored pet formula is great to help pets with anxiety, pain relief and so much more!”, retails at $18 for a 1 oz. (30 ml) bottle of 300 mg
- Essential Aminos – “support muscle strength and function, to help maintain lean muscle mass, to boost stamina and recovery, and to promote healthy energy and focus!”, retails at $28 for a tub of 30 servings
- Daily Essentials Pack – combines Bio-Active Complete Multivitamin, D3K2 and Ulta Magnesium Complex for $34.95 retail
LiveGood’s website also details three “limited time” products:
No indication how long they’ll be available for, but I wanted to note Instant Youth and Ageless Skin Serum were both Skinny Body Care products. Not sure how that fits into the acquisition by Valentus.
LiveGood claims its supplement range contains “only the highest quality products of their kind available anywhere in the world.”
The nutritional information labels suggest LiveGood’s products are manufactured in the US.
LiveGood’s Compensation Plan
LiveGood’s compensation plan revolves around the sale of Membership, both to retail customers and recruited affiliates.
Retail (non-Member) Commissions
LiveGood pays commissions on the sale of products to retail customers.
Retail commissions are paid out as the difference between the retail and Member pricing of products ordered.
LiveGood Affiliate Ranks
There are six affiliate ranks within LiveGood’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Affiliate – sign up as a LiveGood affiliate
- Bronze – personally refer three Members and have at least five Members across your downline
- Silver – personally refer ten Members or recruit three affiliates (each recruitment leg must have a Bronze or higher in it), and have at least twenty Members across your downline
- Gold – personally refer thirty Members or maintain recruit three personally recruited affiliates (each recruitment leg must have a Silver or higher in it), and have at least one hundred Members across your downline
- Platinum – personally refer one hundred Members or maintain three personally recruited affiliates (each recruitment leg must have a Gold or higher in it), and have at least five hundred Members across your downline
- Diamond – maintain three personally recruited affiliates (each recruitment leg must have a Platinum or higher in it), and have at least two thousand five hundred Members across your downline
Members are LiveGood customers (retail and affiliate), who pay $9.95 a month or $99.95 annually in exchange for discount pricing.
To count towards rank qualification, referred Members must be current with membership fee payments.
Member Referral Commissions
LiveGood pays Member referral commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
LiveGood caps Member referral commissions down ten levels of recruitment (unilevel).
How many levels Member referral commissions are earned on is determined by rank:
- Affiliates earn 50% on level 1 (personally referred Members)
- Bronze ranked affiliates earn 50% on level 1 and 10% on level 2
- Silver ranked affiliates earn 50% on level 1, 10% on level 2 and 5% on levels 3 and 4
- Gold ranked affiliates earn 50% on level 1, 10% on level 2, 5% on levels 3 and 4, 3% on level 5 and 2% on level 6
- Platinum ranked affiliates earn 50% on level 1, 10% on level 2, 5% on levels 3 and 4, 3% on level 5, 2% on levels 6 and 7 and 1% on level 8
- Diamond ranked affiliates earn 50% on level 1, 10% on level 2, 5% on levels 3 and 4, 3% on level 5, 2% on levels 6 and 7 and 1% on levels 8 to 10
Note that Member referral commissions are only paid on the first month of membership. This is calculated off a $10 base membership price.
LiveGood affiliates pay a $20 fee when they sign up. LiveGood uses this fee to pay recruitment commissions.
LiveGood pays recruitment commissions using the same unilevel compensation structure and commission rates as Member referral commissions (see above).
LiveGood pays residual commissions on monthly Membership payments (both retail and affiliate Members).
Residual commissions are paid out again using the unilevel team, capped down ten unilevel team levels:
- Affiliates earn 10% on level 1
- Bronze ranked affiliates earn 10% on level 1 and 8% on level 2
- Silver ranked affiliates earn 10% on level 1, 8% on level 2, 5% on level 3 and 3% on level 4
- Gold ranked affiliates earn 10% on level 1, 8% on level 2, 5% on level 3, 3% on level 4 and 2% on levels 5 and 6
- Platinum ranked affiliates earn 10% on level 1, 8% on level 2, 5% on level 3 and 2% on levels 4 to 8
- Diamond ranked affiliates earn 10% on level 1, 8% on level 2, 5% on level 3, 3% on level 4 and 2% on levels 4 to 10
Diamond Bonus Pool
LiveGood takes 2% of company-wide revenue and pays it out equally to Diamond ranked affiliates every month.
LiveGood affiliate membership is $20.
LiveGood’s business model is certainly interesting.
The marketing pitch is that that “92% of Americans are vitamin deficient”, and that LiveGood has cheap supplements with “high quality ingredients” to address the problem.
I did note that LiveGood don’t cite their “92%” figure.
Getting back to the business model; LiveGood pays retail commissions on product sales volume, but otherwise you’re just getting paid on Member fees.
This is typically a problem when we see Membership tied to the MLM opportunity (access to discounts isn’t a product). In LiveGood affiliate membership is an additional $20 so they’re in the clear there.
While it’s technically true LiveGood are selling and paying commissions on “access to discounts”, it makes zero sense to purchase access unless you’re going to buy actual products.
This is true for both affiliates and retail customers.
This is what makes LiveGood’s business model interesting. I think it’s the first time I’ve seen “access to discounts” done within the boundaries of regulatory compliance.
All of that said, if the majority of LiveGood members are affiliates – the company can still operate as a pyramid scheme.
LiveGood could easily negate this possibility by baking in retail Membership requirements into rank advancement.
Pending that change, our best bet is determining retail viability.
For what you’re getting, LiveGood’s products seem competitively priced – even at full retail. Full pricing is readily available on LiveGood’s website without any hoops to jump through, so price comparison against the competition is easy.
LiveGood themselves take a dig at the competition with price comparisons on every product page.
From an MLM due-diligence perspective, you’ll want to know how many retail Memberships your upline has sold versus recruited affiliate Memberships.
You’re looking for a roughly even spread, ideally ratioed in favor of retail over recruited affiliates. Sales volume doesn’t really factor into things as LiveGood affiliates are only paid on retail volume.
If you find your potential LiveGood upline is primarily focused on selling Memberships bundled with the $20 MLM opportunity, beware.
Otherwise if your own comparison has confirmed LiveGood is competitive in your area and online, the cost of entry is affordable and, as far as I can see, there’s no strings attached.