Herbalife @ BehindMLM

Despite the Herbalife PR machine churning out news of sports sponsorships and the hiring of new executive staff, along with the theatrics that continue to be played out in Wall Street, a storm has been brewing between Herbalife and consumer groups in the US. At the forefront of these groups are those  who charge themselves [Continue reading…]

Misdirection (n): Misdirection is a form of deception in which the attention of an audience is focused on one thing in order to distract its attention from another. I’ve been buried under a mountain of work so I’m a bit behind on BehindMLM at the moment (geddit?), but by now most following the MLM industry [Continue reading…]

As good an admission as any that there are some serious problems with Herbalife’s current compensation plan and business model, the company announced today that it ‘will more clearly identify the wholesale customers among its 3.2 million distributors from April’. The big questions? Will Herbalife actually cut off these wholesale customers from the income opportunity [Continue reading…]

Following a Freedom of Information (FOI) request sent by the New York Post on the 26th of January 2012, the FTC sent back a reply in late January. The FOI request specifically targeted consumer complaints the FTC had received against Herbalife. After checking their records, the FTC disclosed that they had 717 pages of records [Continue reading…]

In what is usually a quiet time for business around the world, here in the MLM industry we’ve had the FTC bust Fortune Hi-Tech Marketing for being a pyramid scheme, damning allegations exposing Bidify being made by Bidsson’s former CEO and of course the ongoing saga between Bill Ackman, Herbalife and the FTC. Make no [Continue reading…]

Whilst much of the news coverage surrounding Bill Ackman’s claims that Herbalife is a pyramid scheme has focused on stock market shenadigans, here at BehindMLM we’ve largely been focused on the issue of whether or not distributors can be classified as retail customers. In one corner you have Herbalife and its supporters claiming you can, [Continue reading…]

Herbalife operate in the health and wellness niche of the MLM industry and is based out of the US state of California, however is incorporated in the Cayman Islands (a known tax-haven). Herbalife was founded way back in 1980 by Mark Hughes, who purportedly sold Herbalife products “from the trunk of his car”. Hughes often stated [Continue reading…]

When you’re knee-deep in network marketing analysis and reporting day in day out, week after week sometime it feels like you’re covering a niche somewhat detached from the rest of the world. Other than the odd critical article that appears in the mainstream media, a paid advertisement a company or one of their affiliates might [Continue reading…]