Jeunesse @ BehindMLM

One of the major deterrents against MLM litigation is discovery. Closet skeletons are abundant in this industry, with it only taking a few queries from “someone in the know” to potentially destroy a company or budding career. One MLM company currently fighting to keep its skeletons tightly locked up is Jeunesse.

In a lawsuit filed by Jeunesse on January 8th, the company accused former executive Darren Jensen of raiding. Jeunesse also accused Jensen of using Jeunesse’s product formulas, pricing strategies, cost of goods sold, marketing plans, suppliers, vendors and manufacturers, to develop a new product for LifeVantage. Jensen was President of Jeunesse until he terminated his employment [Continue reading…]

Can a leopard change its spots? If Alex Morton’s recently published blueprint for his Jeunesse business is anything to go by, the answer is a blunt “no”.

Although they seemingly have no problems with their affiliates raiding other companies, turns out Jeuenesse aren’t so blase about the issue in their own backyard. A lawsuit first filed by Jeunesse on January 8th names Darren Jensen as defendant, and accuses him of raiding the company. For those unfamiliar with the term, “raiding” in MLM [Continue reading…]

Following the signing of an $90,000 secret backroom deal, Matthew Nestler’s affiliate membership with Jeunesse was terminated eight months later. Jeunesse claimed Nestler failed ‘to adequately support the distributors he sponsored’. Nestler’s subsequently filed lawsuit meanwhile detailed a shifty conspiracy to transfer his business to his former immediate downline. Then Jeunesse president Darren Jensen and [Continue reading…]

When Vemma’s Young People Revolution (read: Alex Morton’s downline) jumped ship for Jeunesse, there was a bit of confusion surrounding the different product lines. Awkward videos and testimonials began to pop up, from people who clearly didn’t give a crap about skincare. Lip-service to the FTC or a genuine about-face on a product niche they’d [Continue reading…]

Jeunesse launched in late 2009 and operate in the health and wellness MLM niche. Based in the US state of Florida, co-founders Randy Ray (CEO) and Wendy Lewis (COO) head up Jeunesse’s executive team. As per Ray’s Jeunesse corporate bio: Randy has been involved with multi-level marketing for eighteen years, including co-owning MarketQ, Inc. with Wendy [Continue reading…]

Despite generating over $400 million in sales last year, Jeunesse are looking to hit up taxpayers to help fund a new office. The location in question is Lake Mary in Florida, with city members recently approving an investment of $75,000 into Jeunesse’s new corporate headquarters.

Although it was more of a pitch for Jeunesse by Luke Hessler, a former top earner in Vemma, Alex Morton did speak for a good fifteen minutes in an attempt to clear the air. The platform of choice was a two-part Periscope video titled “The Truth Call” parts 1 and 2. Hessler waffled on for [Continue reading…]

With the FTC alleging Vemma is a $200 illegal pyramid scheme, a big question mark now hangs over the credibility of their top income-earners. To what extent are they complicit in the fraud carried out? How much are they responsible? How much did they earn and should they be made to return the funds they [Continue reading…]