miessence-logoMiessence as a product range was launched in 1997, with the MLM side of the business launched through the Organic & Natural Enterprises Group in 2003.

When it first launched, Miessence was known as “One Group”.

narelle-chenery-colin-chenery-alf-orpen-miessence-directorsThe company is based out of Queensland, Australia, with three Directors listed on the Miessence website; Narelle Chenery, Colin Chenery and Alf Orpen (right).

Founders Narelle and Colin Chenery, Alf Orpen and John Hunter established the Organic & Natural Enterprises Group in 2003 to develop a comprehensive range of organic home, health and beauty products under the Miessence name.

Perusal of Narelle and Colin Chenery’s LinkedIn profiles suggest that Miessence was their first venture into MLM.

Alf Orpen meanwhile is heavily involved in organics, particularly organic farming.

On the regulatory and legal side of things, Miessence appear to be in the all-clear – which is impressive for a fifteen year old MLM company.

Read on for a full review of the Miessence MLM business opportunity.

The Miessence Product Line

Miessence is the world’s first extensive range of internationally certified organic skin, hair, body, cosmetic, oral and nutritional products.

miessence-product-lineMiessence have a large product range offering on their website, spanning personal care (skin, hair, oral and body), cosmetics, superfoods and home care.

There are far too many Miessence products to cover individually (the skincare range alone has 30 products), but full retail pricing and product descriptions are available on the Miessence website.

To give you an idea of what’s on offer, I’ve provided the cheapest and most expensive items from each product category niche below:

  • skincare cheapest – fan brush for $12.80
  • skincare most expensive – Facial Spa Pack for $224.95
  • haircare cheapest – Shine Herbal Hair Conditioner trial size (40ml) for $6.95
  • haircare most expensive – Healthy Hair Pack for $121.85
  • bodycare cheapest – Mint toothpaste trial size (50g) for $3.45
  • bodycare most expensive – Darling Salt Glow Body Scrub (3 pack) for $108.95
  • cosmetics cheapest – Translucent Foundation Sachet Pack for $1.50
  • cosmetics most expensive – Translucent Foundation (porcelain, vanilla and honey) for $68.90
  • superfoods cheapest – Miessence Fulvic Acids for $49.95
  • superfoods most expensive – Superfoods Pack for $317.50
  • home care cheapest – MiEnviron 250ml bottle and trigger spray for $5.75
  • home care most expensive – Household Cleaning Pack- BioPure Conc & MiEnv 250ml for $20.65

The Miessence Compensation Plan

The Miessence compensation plan pays affiliates retail commissions, with residuals paid out monthly through a unilevel compensation structure.

Additional performance-based bonuses are also available.

Commission Qualification

In order to qualify for commissions, all Miessence affiliates must generate 75 PV a month.

PV stands for Personal Volume and is sales volume generated by an affiliate’s own orders and those of their retail customers.

Miessence Affiliate Ranks

There are ten affiliate ranks within the Miessence compensation plan.

Along with their respective qualification criteria, they are as follows:

  • Associate – sign up as a Miessence affiliate and maintain 75 PV a month
  • Bronze Associate – maintain 75 PV a month and at least two qualified recruited affiliates or retail customers and have a total downline monthly volume of 1000 GV
  • Silver Associate – maintain 75 PV a month and at least three qualified recruited affiliates or retail customers and have a total downline monthly volume of 3000 GV
  • Gold Associate – maintain 75 PV a month and at least five qualified recruited affiliates or retail customers and have a total downline monthly volume of 6000 GV
  • Executive – maintain 75 PV a month and at least eight qualified recruited affiliates or retail customers (at least two must be Bronze ranked affiliates) and have a total downline monthly volume of 10,000 GV
  • Bronze Executive – maintain 75 PV a month and at least eleven qualified recruited affiliates or retail customers (at least three must be Bronze ranked affiliates) and have a total downline monthly volume of 25,000 GV
  • Silver Executive – maintain 75 PV a month and at least fourteen qualified recruited affiliates or retail customers (at least four must be Bronze ranked affiliates) and have a total downline monthly volume of 50,000 GV
  • Gold Executive – maintain 75 PV a month and at least seventeen qualified recruited affiliates or retail customers (at least five must be Bronze ranked affiliates) and have a total downline monthly volume of 150,000 GV
  • Platinum Executive – maintain 75 PV a month and at least twenty qualified recruited affiliates or retail customers (at least six must be Bronze ranked affiliates) and have a total downline monthly volume of 350,000 GV
  • Diamond Executive – maintain 75 PV a month and at least twenty-five qualified recruited affiliates or retail customers (at least seven must be Bronze ranked affiliates) and have a total downline monthly volume of 750,000 GV

Retail Commissions

Commissions are paid on all Miessence products ordered by retail customers.

Each Miessence product is assigned a “Bonus Allocation”, which is paid out when the product is sold to a retail customer.

Miessence don’t disclose Bonus Allocation amounts in their compensation plan, but presumably it is equal to or close to the difference between retail and wholesale pricing.

A 100% commission is paid out on orders made by a retail customer within 30 days of their first order, with 17% paid on every subsequent order thereafter.

Builder’s Bonus

The Builder’s Bonus is paid out on product orders made by newly recruited affiliates.

The Builder’s Bonus pays out down three levels of recruitment as follows:

  • Associate – 50% on level 1 (personally recruited affiliates)
  • Bronze Associate – 50% on level 1 and 30% on level 2
  • Silver Associate or higher – 50% on level 1, 30% on level 2 and 20% on level 3

The above percentages are paid out on the BV of recruited affiliate orders.

Note that only orders made within a newly recruited affiliates first 30 days with Miessence are paid out via the Builder’s Bonus.

Recruitment Commissions

A $300 recruitment commission is paid out when a Miessence affiliate recruits three affiliates who sign up with a minimum 300 BV order.

The three affiliates must be recruited within the same calendar month, with the $300 paid out for every three 300 BV order affiliates recruited.

Sponsor Bonus

The Sponsor Bonus is a 5% commission bonus on orders made by retail customers and personally recruited affiliates.

In order to qualify for the Sponsor Bonus, a Miessence affiliate must be on a minimum 75 PV monthly autoship order.

Residual Commissions

Residual commissions in Miessence are paid out after an affiliates first 30 days with the company.

The commissions themselves are paid out via a unilevel compensation structure, that runs a through ten levels of recruitment.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

unilevel-commission-structure

If any level 1 affiliates go on to recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Miessence cap payable unilevel levels at ten, with commissions paid out as a percentage of the BV generated by an affiliate’s unilevel team.

How much of a percentage is paid out is determined by an affiliate’s rank and what level of the unilevel team sales volume is generated:

  • Associate – 17% on level 1
  • Bronze Associate – 17% on level 1 and 11% on level 2
  • Silver Associate – 17% on level 1, 11% on level 2 and 6% on level 3
  • Gold Associate – 17% on level 1, 11% on level 2, 6% on level 3 and 4% on level 4
  • Executive – 17% on level 1, 11% on level 2, 6% on level 3, 4% on level 4 and 3% on level 5
  • Bronze Executive – 17% on level 1, 11% on level 2, 6% on level 3, 4% on level 4, 3% on level 5 and 2% on level 6
  • Silver Executive – 17% on level 1, 11% on level 2, 6% on level 3, 4% on level 4, 3% on level 5 and 2% on levels 6 and 7
  • Gold Executive – 17% on level 1, 11% on level 2, 6% on level 3, 4% on level 4, 3% on level 5, 2% on levels 6 and 7 and 1% on level 8
  • Platinum Executive – 17% on level 1, 11% on level 2, 6% on level 3, 4% on level 4, 3% on level 5, 2% on levels 6 and 7 and 1% on levels 8 and 9
  • Diamond Executive – 17% on level 1, 11% on level 2, 6% on level 3, 4% on level 4, 3% on level 5, 2% on levels 6 and 7 and 1% on levels 8 to 10

Loyalty Bonus

The Loyalty Bonus pays Miessence affiliates based on how many retail customers and recruited affiliates they have on a minimum 75 BV a month autoship.

An affiliate is paid $75 AUD ($54.91 USD) for having three recruited affiliates or retail customers on a 75 BV minimum monthly autoship, with $50 AUD ($36.61 USD) paid out for each subsequent group of three.

An affiliate is paid $140 AUD for having three recruited affiliates or retail customers on a 75 BV minimum monthly autoship, but who have also made a minimum 140 BV order that month (can be the autoship order).

Each subsequent group of three affiliates who satisfy the 140 BV order condition generates an additional $85 AUD commission.

Note that for the $75 AUD bonus, an Miessence affiliate must be themselves on a minimum 75 PV monthly autoship order.

For the $140 AUD bonus an affiliate must be on a minimum 75 PV monthly autoship order, but also have made at least one 140 BV order that month (can be the autoship order).

Executive Pool

The Miessence Executive Pool is made up of breakage from Bonus Allocation amounts not paid out via the commissions and bonuses detailed above.

Executive and above ranked affiliates qualify for shares in the Executive Pool as follows:

  • Executive – 1 share
  • Bronze Executive – 3 shares
  • Silver Executive – 6 shares
  • Gold Executive – 9 shares
  • Platinum Executive – 12 shares
  • Diamond Executive – 16 shares

Joining Miessence

Basic affiliate membership with Miessence is $59.95 AUD.

An affiliate can also optionally sign up with either a Fast Start pack for $307.69 AUD or Basic Start pack for $109.76

Basic Miessence affiliate membership does not qualify an affiliate for MLM commissions, signing up with a Fast or Basic Start Pack does (for 1 month).

Conclusion

The requirement that all Miessence affiliates maintain 75 PV a month and the 75 PV a month minimum autoship qualification for the Sponsor and Loyalty Bonuses, lends itself to affiliate autoship recruitment.

Miessence conveniently package this 75 PV a month with either a Fast or Basic Start Pack which, due to the 75 PV a month commission qualification, raises the question of whether an affiliate is purchasing the pack because of the products or because they want to be commission qualified.

Not helping is marketing like this, taken directly from the Miessence compensation plan:

Join with a Fast Start order to qualify for the Sponsor Bonus immediately.

An affiliate’s own order of product should generate sales volume, but at the same time commission qualification shouldn’t be used as a selling point. Otherwise you run the risk of turning your entire product catalog into an affiliate recruitment tool.

The clear danger with Miessence’s compensation plan is that the company runs the risk of being made up of affiliates on autoship, with little to no retail sales activity taking place.

Requiring affiliates to meet the 75 PV a month commission qualification through retail sales orders only would alleviate this concern, however as it stands retail sales can be ignored completely.

All prospective Miessence affiliates would be advised to check with their upline as to

On the product side of things, Miessence appear to have a robust organic offering.

Miessence claim to only carry products that are either “certified organic” or “made with organic certified ingredients”.

Miessence certified organic products contain more than 95% certified organic ingredients.

The remaining small percentage (up to 5%) must be naturally produced plant or mineral products with strict processing criteria, (e.g. absolutely no GMOs or synthetic chemicals).

Miessence organic cosmetic products contain more than 70% certified organic ingredients.

The remaining percentage (up to 30%) must be naturally produced plant or mineral products with strict processing criteria, (e.g. absolutely no GMOs or synthetic chemicals) or products of green chemistry.

These range of products stand in a class of their own. They are independently certified to international food grade standards by some of the world’s most respected organic certifying organisations – Australian Certified Organic (ACO), the US Department of Agriculture (USDA) and IFOAM (Europe).

Prices for Miessence’s entire product range are readily available on their website, with comparison (both local and online) encouraged to suss out potential marketing viability.

Speaking of marketing viability, the Miessence Wikipedia entry states:

Miessence products are sold direct to the consumer via their website, in retail stores in Australia and New Zealand as well as some countries that have exclusive distributors.

To what extent these competing marketing channels might have on your Miessence business as an independent affiliate depends on how aggressively Miessence market their products in your area.

I’d double-check to what extent Miessence might be marketing in your area, as the last thing you want as an independent affiliate is to have to go up against Miessence itself.

Autoship recruitment and corporate retail competition aside, Miessence otherwise offer up a pretty strong MLM opportunity. The organic product niche is gaining wider and wider mainstream appeal, especially in areas where chemical and environmental pollution are of concern.

If your potential upline isn’t relying on affiliate autoship orders, Miessence don’t have a corporate marketing presence in your area and you think you can market true organic certified products, Miessence might just be the MLM company you’ve been looking for.

Good luck!