Organic Prospects Review: Never-ending social media leads?
Organic Prospects is headed up by Greg Stinton and Aaron Warner, both of which have a history in internet marketing and lead generation.
According to a blurb on the Organic Prospects websites, Stinton and Warner developed the concept behind Organic Prospects from about 2010.
This, they claim, was the year Google began to clamp down on the use of affiliate marketing through AdWords.
Google Adwords marketing provided a great living for both Greg & Aaron for another 7 years until 2010.
This was the year Google began its slashing and burning of affiliate accounts and the boys were forced to act quickly if they were going to continue their careers in online marketing.
Greg & Aaron soon discovered the value in acquiring home business prospects and emailing them various offers. The more prospects they acquired and contacted, the more money they made.
This evolved quickly into a systematic process of acquiring, grading and filtering of the prospects based on genuine interest, to further increase their results.
The process was refined on over 5 million prospects during the next 5 years.
With an efficient method of acquiring home business prospects via the top 15 social media sites, and a streamlined way of grading and filtering these prospects based on genuine interest, Greg & Aaron committed themselves to giving back to their peers.
Only the home business prospects that meet Greg & Aaron’s absolute highest standard of genuine interest are given the name “Organic Prospects.”
Organic Prospects itself was only launched this year, with the website domain registered on the 31st of March.
The company appears to be the first MLM launch for both Stinton and Warner.
Read on for a full review of the Organic Prospects MLM business opportunity.
The Organic Prospects Product Line
Organic Prospects has no retailable products or services, with affiliates only able to market affiliate membership with the company itself.
Once signed up, Organic Prospects claim to provide their affiliates with “70 Organic Prospects per day.”
A marketing spiel on the Organic Prospects website lays out how these leads are generated:
There is a 4-step process that takes place at Organic Prospects, and by the end of it all, the members end up with a fresh batch of daily leads that are just waiting to spend money on the right product or business opportunity.
Organic Prospects scours the top 15 social media sites to identify people that have expressed an interest in all sorts of different products and opportunities.
Only those people who have displayed a high level of interest will be moved on to the next part of the process.
The next step is to put each of the leads through a proven process so that they can be ranked in a Genuine Interest Level that runs from 0-100%.
Once all the prospects that have been graded for Genuine Interest Level, only the best are allowed to move on to the next and final step. In order for a lead to be considered quality, they must have a score of 75% or higher.
As you might imagine, with all of those social media site being scoured on a daily basis, there are a lot of quality leads to go around.
Every active member of Organic Prospects is mailed 70 fresh leads each and every day. The leads are unique to each individual member, and are not shared with anyone else.
Supplied Organic Prospects leads can be contacted through an inhouse email system, with access to the system included as part of Organic Prospects affiliate membership.
Organic Prospects affiliates who recruit at least one other affiliate are given 140 leads a day with a minimum interest score of 85% (10% increase).
The Organic Prospects Compensation Plan
The Organic Prospects compensation plan pays Organic Prospects to recruit new affiliates.
These commissions are paid out via a unilevel compensation structure, paid out down five levels of recruitment.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any of these level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
As mentioned earlier, Organic Prospects limit payable unilevel levels to five, with commissions paid out when recruited affiliates pay their affiliate fees.
How much of a commission is paid out is determined by what level of a unilevel team recruited affiliates fall on:
- level 1 – $5
- level 2 – $4
- level 3 – $3
- level 4 – $2
- level 5 – $1
Note that as Organic Prospects affiliate fees are paid monthly, so too are the above commissions.
Joining Organic Prospects
Organic Prospects affiliate membership is $59.95 and then $29.95 a month.
Issues with the Organic Prospects are easiest addressed if split into two components, the lead generation service and the company’s MLM business model.
Typically MLM opportunities selling leads to their affiliates is frowned upon, as it often leads to a closed chain recruitment loop.
Wherein the opportunity itself is a lead generation service, this is a particularly thorny issue.
The word “scour” stuck out as I read Organic Prospects’ own description of their lead generation service. This implies that, at least initially, the lead they profess to gather do not opt in.
Either that or Organic Prospects are generating leads through platforms such as Facebook advertising.
Whatever the case may be, I find it hard to believe a fixed number of leads are supplied daily – regardless of how many Organic Prospects affiliates there are.
Unique leads don’t scale ad infinitum, leaving a question over what Organic Prospects will do if they simply don’t have enough to go around.
Of course I’m assuming there’s nothing nefarious going on with the “scouring” and generation of leads themselves, which if so would be a separate issue altogether.
Analysis of Organic Prospects’ compensation plan is rooted firmly in concerns of chain recruitment. Primarily because nothing is being marketed to or sold to retail customers.
The combination of a lack of retail and lead generation, leads Organic Prospects to creating a closed-loop of chain recruitment.
Affiliates sign up, are fed leads to which they market Organic Prospects as a business opportunity to, and then get paid when new affiliates sign up.
Those new affiliates get fed leads, market the Organic Prospects affiliate to them and, well you should be able to see the issue here.
Had Organic Prospects affiliates any control over the types of leads there were sent, one might be able to argue legitimacy by way of analyzing the variety of leads supplied to Organic Prospects affiliates.
This however is not the case:
The Organic Prospects have opted in to hear about business opportunities and internet marketing related offers, ie. affiliate programs, money making offers, work online programs etc.
Here the lead generation service and Organic Prospects recruitment-driven compensation plan combined lend themselves to a focus on chain recruitment.
And that drags Organic Prospects into pyramid scheme territory.
Organic Prospects affiliates might not be marketing the Organic Prospects opportunity to supplied leads, but even then the lack of retail activity taking place is an issue.
As it stands the only way for Organic Prospects affiliates to get paid is through affiliate recruitment; meaning once recruitment slows down, so too will commissions paid out.