Perfectly Posh Review: LaCore Ent. gets into personal care
Perfectly Posh provides no information on its website about who owns or runs the company.
Rather than market itself as an MLM company, Perfectly Posh pitches itself as a “brand”.
For some reason even basic contact information is absent from Perfectly Posh’s website. Even the company’s social media profiles will only tell you the company is based out of the US.
I ran a corporation search and found a suite address for Perfectly Posh in Utah. I’m assuming this is where the company operates from.
Why this information isn’t readily provided is unclear.
A Google search for “Perfectly Posh CEO” led me to a “virtual office” link, wherein I learnt Ann Dalton (right) founded the company in 2011.
Ann Dalton started Perfectly Posh back in 2011. She brings a strong background in product development, design, promotion, events, and a passion for pampering with the BEST ingredients and USA-made products.
Ann also brings almost two decades of entrepreneurship, and nearly a decade of working with other women who own businesses in the social selling model.
She is a workaholic with a love for seeing other women create and build their lives on their own terms.
I don’t think I’m supposed to be able to access the page without logging in as an affiliate, as Dalton’s photo link is broken.
Prior to founding Perfectly Posh, Dalton worked as a General Manager for Scentsy.
A search for more information on Dalton led me to a December 2019 corporate blog post, revealing Perfectly Posh was acquired by LaCore Enterprises.
We are excited to let you know that Perfectly Posh is finalizing the details of an investment and partnership with Terry LaCore of LaCore Enterprises.
Dalton’s LinkedIn profile cites her as the CEO, owner and founder of Perfectly Posh up until February 2020. It seems like that’s when the LaCore Enterprises deal was finalized.
Again, why all of this isn’t just provided on Perfectly Posh’s website I have no idea.
In the December 2019 corporate blog post cited above, it’s stated
while we have not yet selected a new CEO, we will begin a search in the coming months.
Whether a CEO has been appointed nine months later is unclear.
LaCore Enterprises is owned by Terry LaCore. Over the past few years the company has bought out a number of MLM companies.
Prior to the LaCore Enterprises acquisition, Perfectly Posh was cited for FDA violations in 2017. There doesn’t appear to have been any regulatory issues since.
Read on for a full review of Perfectly Posh’s MLM opportunity.
Perfectly Posh’s Products
Although Perfectly Posh markets itself as a “cosmetics shop” on social media, the company primarily markets a personal care range and nutritional supplements.
Product categories featured on Perfectly Posh’s website include face, hands, body, bath, skin sticks, Cann I Be (CBD) and supplements.
To their credit Perfectly Posh has far too many products to list here individually. A full retail catalog with pricing is provided on the company’s website.
Perfectly Posh claims it “manufactures all of our products in the USA.” The range is also “naturally based” and “cruelty free”.
One thing I wasn’t able to establish is whether LaCore Enterprises’ acquisition has had any effect on the range.
Perfectly Posh’s Compensation Plan
Perfectly Posh’s compensation plan revolves around PV generation.
PV stands for “Personal Volume” and is sales volume generated by sales to retail customers, as well as an affiliate’s own purchases.
Commissions are paid on retail sales. Residual commissions are paid down two levels of recruitment.
Perfectly Posh pays retail commissions based on monthly PV generation.
- generate 1 to 349 PV and earn a 20% retail commission rate
- generate 350 to 999 PV and earn a 25% retail commission rate
- generate 1000 to 2999 PV and earn a 30% retail commission rate
- generate 3000 to 4999 PV and earn a 35% retail commission rate
- generate 5000 PV or more and earn a 40% retail commission rate
Perfectly Posh pays residual commissions down two levels of recruitment (unilevel).
Residual commission rates are based on PV, FLV and SLV monthly generation.
FLV stands for “Front Line Volume” and is PV generated by personally recruited affiliates (level 1).
SLV stands for “Second Line Volume” and is PV generated by level 2 affiliates (those recruited by your personally recruited affiliates).
Level 1 commission rate qualification is as follows:
- generate 500 PV and 1 to 4999 FLV a month and receive a 10% level 1 commission rate
- generate 1000 PV and 5000+ FLV a month and receive a 15% level 1 commission rate
Level 2 commission rate qualification is as follows:
- generate 1000 PV, 5000+ FLV and 1 to 14,999 SLV a month and receive a 10% level 2 commission rate
- generate 2000 PV, 7500+ FLV and 15,000+ SLV a month and receive a 15% level 2 commission rate
Note that Perfectly Posh caps payable PV on any one level 1 or 2 affiliate at 5000 PV.
I.e. the most you can earn on your downline sales activity is 5000 PV a month per affiliate.
Joining Perfectly Posh
Perfectly Posh affiliate membership starts at $35.
- Starter Kit 1 – $35
- Starter Kit 2 – $99
Starter Kit 2 comes with an assortment of Perfectly Posh products.
I don’t know what the corporate culture was prior to Ann Dalton’s departure, but as it stands Perfectly Posh presents as a faceless corporation.
This isn’t a good look for an MLM company. Even more so for one pushing a party plan business model.
Certainly if LaCore Enterprises haven’t been able to find a CEO in nine months, that’s potentially cause for concern.
I’m going to refrain from getting into COVID-19 challenges the party plan model presents, as it’s a temporary situation. That and restrictions vary based on where you’re located.
Perfectly Posh’s vast product range seems to lend itself to the party model. You’ve got lots of low-priced personal care items that are readily marketable.
That said, given the current social climate a few products appear in need of a refresh.
Being consumables, Perfectly Posh’s products viability lies with repeat business. Which ties into the otherwise high monthly PV requirements.
Mind you those requirements only apply if you get into team-building, at which point you should have a sizable retail customer base anyway.
By design or otherwise, I have to point out that Perfectly Posh’s compensation is pretty lightweight.
A shallow depth cap does force focus on an affiliate’s immediate team, but also cuts into wider residuals you’ll generate over time with a deeper compensation plan.
On the other hand you shouldn’t have any trouble explaining Perfectly Posh’s compensation should anyone ask.
Given the reasonable pricing of Perfectly Posh’s products, if you’re keen I’d advise giving them a whirl as a customer first.
If you’re satisfied with the range after a few months do your homework on the competition.
Perfectly Posh’s affiliate membership fees are pretty low, but be mindful of the “buying too much inventory each month” trap.