NutriCellix Review: LaCore Ent competing against itself?
NutriCellix operates in the nutritional supplement MLM niche.
The company launched earlier this year and is headed up by co-founders Bo and Roni Short.
In addition to co-founding the company, Bo Short is NutriCellix’s CEO. Roni Short works as President.
I’m not sure how long the Shorts have been married. I ran a search on Roni Short’s MLM history by came up blank.
Bo Short’s MLM history is readily available so I’ll go with that.
Bo Short (right) was an Amway (Quixtar) distributor in the late 1990s. He left the company in 2001 to launch Passport.
That company apparently didn’t do so well and the Passport folk merged into Oasis LifeSciences, which then became Univera LifeSciences.
After Univera LifeSciences Short promoted Max International up until 2008.
In 2009 Short was a “prelaunch partner” with EIRO Energy, a since defunct energy drink company.
There’s a gap of five years here, after which Short joined Jeunesse in 2014.
In 2018 Short signed on as Nerium International’s Chief Sales Officer. Which I believe brings us to 2020 and the launch of NutriCellix.
Read on for a full review of NutriCellix’s MLM opportunity.
NutriCellix market a range of supplements targeting weight loss.
The company touts a “weight management system”, which begins with a $100 DNA Analysis Kit.
This is the first step in custom designing your DNA-based weight management supplements.
Your swab sample goes to a CLIA certified, HIPAA certified lab, where your privacy is absolutely protected.
Our science team pulls detailed information from your sample, looking closely at a number of specific genes that encode for or regulate processes that have everything to do with controlling your weight.
Based on DNA test results, NutriCellix bottles Prime AM/PM.
Our exciting and revolutionary DNA-based weight management supplement, NutriCellix PRIME is based on the unique variations inside your own genes.
With distinct formulas for both males and females and delivered in circadian-based AM and PM supplements, PRIME is the most powerful tool in the NutriCellix Weight Management System.
Prime retails at $129.95 and appears to include both AM and PM variants.
Once desired weight loss has been achieved, customers switch over to Prevail AM/PM for maintenance.
Prevail also retails at $129.95 and again comes in AM and PM varieties.
In addition to the DNA products, NutriCellix also markets
- Core AM/PM – “a powerful nutritional supplement designed in unique AM and PM formulas”, retails at $129.95
- FIT shakes (chocolate and vanilla) – “a powerful nutritional supplement designed in unique AM and PM formulas”, retails at $59.95 a pouch (28 servings)
- Surge – pre or post workout supplement, retails at $49.95 for a box of thirty single-serve sachets
NutriCellix’s Compensation Plan
NutriCellix’s compensation plan combines retail sales and unilevel based residual commissions.
A Matching Bonus and company-wide sales volume pool round out additional earning opportunities.
NutriCellix Affiliate Ranks
There are thirteen affiliate ranks within NutriCellix’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Ambassador – generate and maintain 50 PV a month
- Executive Ambassador – generate and maintain 100 PV a month
- Opal – maintain 100 PV a month and recruit and maintain two Executive Ambassadors
- Jade – maintain 100 PV a month, recruit and maintain three Executive Ambassadors and generate 1000 GV a month
- Pearl – maintain 100 PV a month, recruit and maintain four Executive Ambassadors and generate 3000 GV a month
- Sapphire – maintain 100 PV a month, recruit and maintain five Executive Ambassadors and generate 10,000 GV a month
- Ruby – maintain 100 PV a month, recruit and maintain six Executive Ambassadors and generate 20,000 GV a month
- Emerald – maintain 100 PV a month, recruit and maintain seven Executive Ambassadors and generate 40,000 GV a month
- Diamond – maintain 100 PV a month, recruit and maintain eight Executive Ambassadors and generate 80,000 GV a month
- Blue Diamond – maintain 100 PV a month, recruit and maintain nine Executive Ambassadors and generate 100,000 GV a month
- Black Diamond – maintain 100 PV a month, recruit and maintain ten Executive Ambassadors and generate 150,000 GV a month
- Red Diamond – maintain 100 PV a month, recruit and maintain eleven Executive Ambassadors and generate 300,000 GV a month
- Crown Diamond – maintain 100 PV a month, recruit and maintain twelve Executive Ambassadors and generate 500,000 GV a month
PV stands for “Personal Volume” and is sales volume generated by retail sales and an affiliate’s own orders.
GV is the sum total PV of an affiliate and their downline.
NutriCellix’s rank qualification also contains “Minimum Active Placement Organization” criteria.
I had to look it up in the glossary, and it’s basically placing Executive Ambassadors within your unilevel team.
The glossary entry states “placement is optional” so I haven’t included it in the criteria detailed above.
NutriCellix affiliates earn commissions when they sell NutriCellix products to retail customers.
Retail commissions are paid out as the difference between the retail and wholesale price of products ordered.
This includes preferred customers on autoship. Note however that due to preferred customers paying less, residual sales volume is reduced accordingly.
NutriCellix pays residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
NutriCellix caps payable unilevel team commissions at eight levels.
Residual commissions are paid out on sales volume generated across these eight levels based on rank:
- Ambassadors earn 5% on level 1 (personally recruited affiliates)
- Executive Ambassadors and Opals earn 5% on level 1 and 8% on level 2
- Jades earn 5% on level 1, 8% on level 2 and 5% on level 3
- Pearls and Sapphires earn 5% on level 1, 8% on level 2 and 5% on levels 3 and 4
- Rubies and Emeralds earn 5% on level 1, 8% on level 2 and 5% on levels 3 to 5
- Diamonds and Blue Diamonds earn 5% on level 1, 8% on level 2, 5% on levels 3 to 5 and 4% on level 6
- Black Diamonds and Red Diamonds earn 5% on level 1, 8% on level 2, 5% on 3 to 5, 4% on level 6 and 3% on level 7
- Crown Diamonds earn 5% on level 1, 8% on level 2, 5% on levels 3 to 5, 4% on level 6, 3% on level 7 and 2% on level 8
NutriCellix pays a Matching Bonus on residual commissions earned by downline affiliates.
The Matching Bonus is tracked through generations across the unilevel team.
NutriCellix defines a generation when a Pearl or higher ranked affiliate is found in a unilevel team leg.
This ranked affiliate caps off the first generation for that leg, with the second beginning immediately after.
If a second Pearl or higher ranked affiliate is found deeper in the leg, they cap off the second generation. The third generation for that leg begins thereafter.
If no second Pearl or higher ranked affiliate exists, the second generation runs the full depth of the leg.
Using this generational structure, NutriCellix pays the Matching Bonus on up to five generations per unilevel team leg:
- Pearls earn a 10% match on the first generation
- Sapphires earn a 10% match on the first and second generations
- Rubies earn a 10% match on the first and second generations and 5% on the third
- Emeralds through to Red Diamonds earn 10% on the first and second generations and 5% on the third and fourth
- Crown Diamonds earn 10% on the first and second generations and 5% on the third to fifth
Leadership Bonus Pool
NutriCellix takes an undisclosed percentage of monthly company-wide sales volume and places it into the Leadership Bonus Pool.
Affiliates qualify for shares in the pool based on rank:
- Diamonds receive 1 share
- Blue Diamonds receive 2 shares
- Black Diamonds receive 3 shares
- Red Diamonds receive 4 shares
- Crown Diamonds receive 5 shares
NutriCellix affiliate membership is $59.
As I researched NutriCellix I felt a strong sense of dejavu. The opportunity felt eerily similar to Uforia Science, a DNA supplement opportunity I last reviewed a few months back.
Uforia Science was bought by Terry LaCore in 2018. Out of curiosity I punched “nutricellix” and “lacore” into Google, and sure enough there was a link.
Corporation Wiki lists Terry LaCore as a Director of NutriCellix, meaning the company is owned by LaCore Enterprises.
For whatever reason this isn’t disclosed anywhere on NutriCellix’s website, and I feel like it definitely should be.
Last we heard Uforia Science had been merged with MaVie (another LaCore acquisition), with the intention of rebooting as One You in August.
This means LaCore Enterprises will have two MLM companies offering near-identical DNA nutrition opportunities.
In that sense NutriCellix feels like a white-label company, making Bo Short and white-label CEO.
I will note here that all of that said, NutriCellix does offer some pricing adjustments from Uforia Science, although we don’t know what One You pricing will be yet.
As to the DNA nutrition shtick, I again defer to a comment made by one of our readers;
Regardless of how many people are flogging it, it’s still weapons-grade bolonium.
Here’s an easy illustration as to why. My identical twin lives in Alaska, and spends his entire day inside in the dark while eating Big Macs. I live in the Canaries and spend my days cycling in the sun and eating a Mediterranean diet.
Yet Uforia and co will say that we should be eating the same supplements because our DNA is identical. Sure. What an absolute crock of crap.
To date I have not seen this point addressed by anyone promoting DNA based nutrition.
In our recently published Uforia Science update review, I also cited the Smithsonian National Museum of Natural History;
The genetic difference between individual humans today is minuscule – about 0.1%, on average.
Claiming to offer customized nutrition on a 0.1% differentiation between person to person feels like a marketing gimmick.
I will say that NutriCellix’s compensation plan is otherwise pretty standard, favoring neither retail sales or recruitment over the other.
My only niggle would be the placement thing being odd, as the whole point of a unilevel team is building a team.
NutriCellix’s compensation plan doesn’t state whether manually placing Ambassadors within the team breaks how commissions are calculated.
Again though what it comes down to is there being not much difference between NutriCellix and Uforia Sciences, both owned by the same company. And of course DNA based nutrition itself.
Approach with caution.
Update 28th March 2021 – Nutricellix is no more. The company appears to have either collapsed or been shut down mid 2020.
Bo Short was hired by WorldVentures as President in October 2020. Following a failed coup attempt, he was fired.
In February 2021 Sharing Services announced they had hired Short as CEO of Elevacity.
Elevacity was shortly thereafter renamed to The Happy Co.
At the time of publication Nutricellix’s website domain redirects to Uforia Science.