Uforia Science Review: Foru International bought out, rebooted
Uforia Science operates in the nutritional supplement MLM niche and operates out of Utah in the US.
Unfortunately Uforia Science provides no information on their website about who owns or runs the business.
Further research reveals Uforia Science marketing material naming Ron Williams (right) as founder and CEO of the company.
Why this information is not provided on the Uforia Science website is unclear.
According to a Harcourt Health article published in September 2018, Uforia Science is owned by Terry Lacore.
This is a game changer, and Williams knows that. He has partnered with Terry Lacore of the Lacore Enterprises fame.
Williams successfully ran Forever Green and Lacore successfully runs Lacorre Enterprises.
Both men are used to the multi-million dollar health and nutritional space.
In fact, they met during a law suit. Lacorre [sic] was suing Forever Green over the formula for a keto drink.
Williams won, but in the end, Williams also won over Terry.
The CEOs decided they really liked each other, so Terry offered Ron the chance to head up the Üforia line, and Ron jumped at it.
I believe the lawsuit referenced is that of Pruvit vs. ForeverGreen.
BehindMLM reviewed ForeverGreen in 2013. Based on the company’s compensation plan, we found ForeverGreen was heavily focused on affiliate autoship recruitment.
Ron Williams resigned as ForeverGreen’s CEO and President in April 2017. Williams remains tied to the company however as a standing member of ForeverGreen’s Board of Directors.
Read on for a full review of the Uforia Science MLM opportunity.
Uforia Science Products
Uforia Science markets a Ustart DNA test kit for $159.95.
The ÜFORIA Kit contains instructions on collecting and providing your sample to be analyzed from our CLIA-certified lab.
Sending DNA samples to Uforia Science lab for analysis is an additional $99.
The lab then processes your DNA, and your genetic data is used to generate your personalized report custom designer nutrition that contains nearly 100 peer-reviewed plant based ingredients along with raw food, super foods, prebiotics, enzymes, vitamins and minerals.
The kit comes with a 30 day supply of vegetable supplements Uforia Science are calling “Pretrition”.
Although it doesn’t appear to be available yet, Uforia Science intends to eventually provide a powder-based nutritional formula based on collected DNA data.
As at the time of publication however I believe Uforia Science are only selling the Ustart DNA kit.
The Uforia Science Compensation Plan
Uforia Science pays affiliates on the sale of Ustart DNA Kits to retail customers and recruited affiliates.
Note that in order to qualify for commissions, each Uforia Science affiliate must have a personal standing order of at least 100 PV a month.
Uforia Science Affiliate Ranks
There are ten affiliate ranks within the Uforia Science compensation plan.
Along with their respective qualification criteria they are as follows:
- Beginner – sign up as a Uforia Science affiliate
- Builder – generate 100 RV a month and recruit and maintain at least one active affiliate
- Producer – maintain 100 RV a month and recruit and maintain at least two active affiliates
- Mover – generate and maintain 200 RV a month and recruit and maintain at least three active affiliates (each of the three recruitment legs must contain a Builder or higher)
- Shaker – generate and maintain 300 RV a month, maintain at least three personally recruited active affiliates (each of the three recruitment legs must contain a Producer or higher) and generate and maintain 1000 GV a month
- Leader – maintain 300 RV a month, maintain at least three personally recruited active affiliates (each of the three recruitment legs must contain a Mover or higher) and generate and maintain 5000 GV a month
- Innovator – maintain 300 RV a month, maintain at least three personally recruited active affiliates (each of the three recruitment legs must contain a Leader or higher) and generate and maintain 12,500 GV a month
- Generator – maintain 300 RV a month, recruit and maintain at least four active affiliates (each of the three recruitment legs must contain a Leader or higher) and generate and maintain 25,000 GV a month
- Creator – maintain 300 RV a month, recruit and maintain at least five active affiliates (each of the three recruitment legs must contain a Leader or higher) and generate and maintain 37,500 GV a month
- Rainmaker – maintain 300 RV a month, recruit and maintain at least six active affiliates (each of the three recruitment legs must contain a Creator or higher) and generate and maintain 50,000 GV a month
Uforia Science classifies an affiliate as “active” if they have generate 100 PV a more each month.
PV stands for “Personal Volume” and is sales volume generated via sales to retail customers and an affiliate’s own orders.
RV erroneously stands for “Retail Volume” and is made up of
- PV from an affiliate’s own purchases
- PV from an affiliate’s retail customers and
- PV from an affiliate’s personally recruited Beginner ranked affiliates
GV stands for “Group Volume” and is made up of an affiliate’s personally generated PV and that of their downline across three unilevel team levels.
While I assume Uforia Science pays commissions on the sale of Ustart DNA kits to retail customers, there is no mention of retail commissions in the Uforia Science compensation plan.
Uforia Science pays residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Uforia Science caps payable unilevel team levels at seven.
Residual commissions are paid as a percentage of sales volume generated across these eight levels as follows:
- Beginners do not receive residual commissions
- Builders earn 5% on levels 1 and 2
- Producers and Movers earn 8% on levels 1 and 2, 7% on level 3 and 6% on level 4
- Shakers earn 8% on levels 1 and 2, 7% on level 3 and 6% on levels 4 and 5
- Leaders earn 8% on levels 1 and 2, 7% on level 3, 6% on levels 4 and 5 and 2% on levels 6 and 7
- Innovators earn 8% on levels 1 and 2, 7% on level 3, 6% on levels 4 and 5, 4% on level 6 and 2% on level 7
- Generators and higher earn 8% on levels 1 and 2, 7% on level 3, 6% on levels 4 to 6 and 3% on level 7
The Generation Bonus allows a Uforia Science affiliate to earn on volume generated beyond the first seven levels of their unilevel team.
Uforia Science defines a generation when a Leader or higher is found in a unilevel team leg.
This Leader or higher ranked affiliate caps off the first generation of that leg, after which a second generation begins.
If a second Leader or higher ranked affiliate exists deeper in the leg, the second generation is capped off and third begins.
If no other Leader or higher ranked affiliates are in the leg, the second generation extends down the full depth of the leg.
Using this generational structure, Uforia Science affiliates are able to earn on up to six generations per leg.
- Leaders are paid a 1% Generation Bonus on up to three generations
- Innovators are paid a 2% Generation Bonus on up to four generations
- Generators are paid a 2% Generation Bonus on up to five generations
- Creators and Rainmakers are paid a 2% Generation Bonus on up to six generations
Uforia Science take 1% of company-wide sales volume and pay it to Rainmaker ranked affiliates.
Each Rainmaker ranked affiliate receives an equal share in the set aside volume paid quarterly.
Discounts and Dividends Program
Uforia Science’s Discounts and Dividends program is essentially cashback on downline purchase activity.
The Discounts and Dividends program pays up to $20 cashback on each Ustart DNA kit sold.
Uforia Science affiliates receive “dividends” on each purchase based on the following qualification criteria:
- D&D-0 (generate 0-100 monthly RV) – no dividend bonus
- D&D-1 (generate 101 to 200 monthly RV) – $5 dividend bonus
- D&D-2 (generate 201-300 monthly RV) – $10 dividend bonus
- D&D-3 (generate 301 to 500 monthly RV) – $15 dividend bonus
- D&D-4 (generate 501 or more monthly RV) – $20 dividend bonus
Note that the above amounts are coded, meaning a higher ranked affiliate receives the difference paid to any lower ranked downline affiliates.
E.g. If a D&D-2 ranked affiliate purchases a kit, they receive a $10 dividend bonus.
There is still $10 to pay out so the system searches upline for either a D&D-3 or D&D-4 ranked affiliate.
If a D&D-3 ranked affiliate is found, the system pays them $5 and searches deeper for a D&D-4 affiliate to pay the remaining $5 to ($20 – $10 – $5).
If a D&D-4 ranked affiliate is found, the system pays them the remaining $10 and stops searching.
Note that if a D&D-4 ranked affiliate generates the dividend bonus, there is no leftover amount to pass up (they are paid the full $20 bonus).
For Uforia Science retail customers, they receive a “discount” that can be put toward future purchases.
I believe the discount available is equal to that paid as dividends to affiliates.
To reach the higher RV qualification amounts, a Uforia Science retail customer can refer new retail customers (they aren’t paid anything directly for doing so).
Joining Uforia Science
Uforia Science affiliate membership is $39.95.
To qualify for commissions a Uforia Science affiliate must also purchase at least 100 PV worth of product each month.
I’m a bit confused as to why Uforia Science has launched.
Unless I’m missing something, the core of the company’s business model revolves around selling DNA kits, going over the results and then selling a nutritional supplement formula based on those results.
Without the formula, Uforia Science affiliates and customers are shelling out $159.95 a month for a non-targeted multi-vitamin.
I’m not saying there’s anything wrong with Uforia Science’s Pretrition supplement, just that it seems quite pricey for what it is.
More so when you consider Pretrition appears to cost the same with or without the DNA kit (I’m not clear on whether Uforia Science bundles the DNA kit with monthly repeat orders).
As a retail customer, the DNA kit –> nutritional formula combo might sound intriguing.
Paying $159.95 a month for a generic multi-vitamin? Not so much.
Furthermore, when I explored the sign-up options on the Uforia Sciences website, I found the company selling a Ustart 10-pack kit for $1279.60.
Without the personalized nutritional formula, what is the point of buying ten DNA kits?
This brings us to the key problem within Uforia Science’s current business model.
Although retail is there, obviously its main selling point is the DNA nutrition – which as I’ve stated doesn’t appear to exist yet.
What you’re left with is a $159.95 a month multi-vitamin opportunity.
Evaluation of Uforia Science’s MLM opportunity begins with the requirement that each affiliate have a standing monthly order:
To qualify to earn the monthly commissions in the compensation plan you must have a personal order of 100PV or more within the same calendar month.
This is blatant pay to play and casts a big question mark over the retail viability of Uforia Science’s product.
If there’s a retail market for DNA-based nutrition, why force affiliates to purchase product each month to qualify for commissions?
Given most Uforia Science affiliates will buy a bottle of formula anyway (when it’s available), why not tie commission qualification to retail sales?
That way the company ensures every affiliate is generating at a minimum a retail sale to match their own order.
Instead I get the impression, especially now seeing as the personalized formulas aren’t available, that Uforia Science is full of affiliates paying $159.95 a month for a multi-vitamin.
There’s nothing wrong with that outside of an MLM scenario, but an MLM company with little to no retail sales is operating as a pyramid scheme.
While researching Uforia Science’s MLM opportunity, I was reminded of another DNA test kit company I reviewed earlier this year; Foru International.
I thought it might be a good idea to do a comparison seeing as what both companies were offering was remarkably similar, only to discover Foru International doesn’t exist anymore.
Turns out they were bought out by Terry Lacore and now go by UClue, Inc. (dba Uforia Science).
In a Uforia Science marketing video doing the rounds, LaCore doesn’t reference Foru International by name but does confirm purchase of a company.
[0:30] This is not a normal project where someone will come in and say I wanna sell an energy drink and, I tell the lab to go throw some ingredients together with flavoring and a couple of days later we have a product that’s testable.
This is years and years and years of work that the team has put into it.
So it started out years ago and I bought it.
They put all the medical side of it together, most of it. And what it lacked was the ability to actually market it.
It was a fantastic idea with a ton of research … but the ability to go take it to market was pretty much zero.
LaCore goes on to state he purchased Foru International last year and initially had a goal to relaunch it “a year ago”.
In our Foru International review, published in February 2018, we found an MLM company “on its last legs”.
Analysis of Foru International’s compensation plan was heavily focused on affiliate autoship recruitment, which unfortunately appears to have been retained with Uforia Science.
If LaCore is to be believed, Foru International collapsed due to shoddy marketing and an inability to scale their manufacturing process.
LaCore is backed by his LaCore Enterprises which he presents as a solution to the problem.
For reference, ForU International began marketing DNA nutrition as GeneWize Life Sciences back in 2008.
I might be inclined to believe LaCore if Uforia Science came out of the gate with a strong retail focus (beyond cashback, which puts the onus of driving retail sales on customers instead of affiliates).
As it stands though I’m just not seeing it.
Update 15th January 2020 – Uforia Science’s compensation plan has changed since we published our initial review.
BehindMLM published an updated Uforia Science review on January 15th, 2020.