Infinii Review: DS Domination expands into securities
DS Domination launched back in mid 2013, making it just over two years old.
On the business side of things, DS Domination marketed dropship training costing $2564.95.
Affiliate membership is extra, with retail members able to purchase the dropshipping training resources without signing up as affiliate.
I’ve always suspected this to be unlikely however, with the vast majority of DS Domination training purchasers being affiliates.
As per Alexa trafic estimates, from the fourth quarter of 2014 DS Domination has been in steady decline:
Options Domination was launched in March of this year, promising affiliates ROIs for “a few minutes work”.
Charging affiliates up to $399.95 a month, Options Domination paid affiliates to recruit new affiliates. Tacked onto this was a binary trading platform.
As of November, Options Domination appears to have flopped:
Now the latest offering from DS Domination is Infinii, which looks like it’s going to replace the opportunity altogether.
As at the time of publication, there is no information provided on the Infinii website other than the following message from Hitesh Juneja:
Don’t be in such a rush. Just pay attention to the event to understand it all first.
Juneja is one of the founders of DS Domination and Options Domination, with further research revealing he is also credited as a founder of Infinii.
Juneja is joined in Infinii by fellow DS Domination and Options Domination executives Kevin Hokoana and Jason Rose.
The Infinii website domain itself was last updated on the 18th of September 2015, suggesting this might be when DS Domination acquired it.
The Infinii Product Line
Infinii seeks to expand on DS Domination’s offering by including it’s own e-commerce platform.
The platform accommodates digital and dropshipping products, with integrated dropshipping delivery.
Infinii Digital is the name of the digital product platform, with the ecommerce platform going by Infinii Marketplace.
DS Domination training is also bundled as it was before, through a much cheaper three-tier pricing structure:
- Prime – $49 a month
- Surge – $149 a month
- Excel – $399 a month
In addition to dropshipping training and resources, the above pricing tiers also unlock “Springboard Offers”, which Infinii affiliates can invest in on the expectation of a passive ROI.
More on that in the Infinii compensation plan breakdown below.
The Infinii Compensation Plan
The Infinii compensation plan sees affiliates pay a monthly fee and get paid to recruit others who do the same.
Additional commissions are offered through the Infinii Digital and Infinii Marketplace platforms, as well as passive ROIs through Springboard Offers.
Infinii Affiliate Ranks
There are twelve affiliate ranks in the Infinii compensation plan.
Along with their respective qualification criteria, they are as follows:
- Builder – generate and maintain at least 50 PV a month
- Manager – maintain at least 50 PV a month, have a downline generating at least 750 GV a month and a minimum weekly lesser binary volume of 375 GV
- Regional Manager – maintain at least 150 PV a month, have a downline generating at least 3000 GV a month (no more than 60% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 1500 GV
- National Manager – maintain at least 150 PV a month, have a downline generating at least 10,000 GV a month (no more than 60% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 5000 GV
- Director – maintain at least 150 PV a month, have a downline generating at least 30,000 GV a month (no more than 60% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 10,000 GV
- Senior Director – maintain at least 400 PV a month, have a downline generating at least 80,000 GV a month (no more than 60% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 20,000 GV
- Executive Director – maintain at least 400 PV a month, have a downline generating at least 200,000 GV a month (no more than 60% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 20,000 GV
- Presidential Director – maintain at least 400 PV a month, have a downline generating at least 600,000 GV a month (no more than 60% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 20,000 GV
- Ambassador – maintain at least 400 PV a month, have a downline generating at least 1,500,000 GV a month (no more than 60% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 20,000 GV
- Diamond Ambassador – maintain at least 400 PV a month, have a downline generating at least 3,000,000 GV a month (no more than 40% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 20,000 GV
- Crown Ambassador – maintain at least 400 PV a month, have a downline generating at least 6,000,000 GV a month (no more than 30% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 20,000 GV
- Global Ambassador – maintain at least 400 PV a month, have a downline generating at least 10,000,000 GV a month (no more than 30% counted from any one unilevel leg) and a minimum weekly lesser binary volume of 20,000 GV
PV stands for “Personal Volume” and is sales volume generated by an affiliates own purchases (includes monthly membership) and any ecommerce activity they generate.
GV stands for “Group Volume” and is PV generated by an affiliate’s downline.
Residual commissions in Infinii are paid out weekly via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first two positions form the start of the two sides, with additional positions created by splitting the previous level’s positions into two new positions each.
Commissions are paid out based on sales volume generated by the weaker binary side (the side with less volume).
How much of a commission is paid out on weaker side volume is determined by an Infinii affiliate’s rank:
- Builder to National Manager – 10%
- Director to Presidential Director – 15%
- Ambassador to Global Ambassador – 20%
Additionally, the following weekly binary commission caps also apply:
- Builder – $260
- Manager – $760
- Regional Manager – $1000
- National Manager – $2000
- Director – $3500
- Senior Director – $5000
- Executive Director – $8000
- Presidential Director – $15,000
- Ambassador – $20,000
- Diamond Ambassador – $30,000
- Crown Ambassador – $40,000
- Global Ambassador – $50,000
The Infinii Matching Bonus pays out a percentage match on downline binary earnings, tracked through a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates go on to recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
The Matching Bonus pays out a 5% match on the binary earnings of personally recruited affiliates (level 1), with 100% paid out on every subsequent level.
Note that, based on an Infinii affiliate’s rank, the following Matching Bonus caps apply (per unilevel leg):
- Director – up to $200 match per unilevel leg
- Senior Director – up to $500 match per unilevel leg
- Executive Director – up to $1200 match per unilevel leg
- Presidential Director – up to $3500 match per unilevel leg
- Ambassador – up to $10,000 match per unilevel leg
- Diamond Ambassador – up to $20,000 match per unilevel leg
- Crown Ambassador – up to $35,000 match per unilevel leg
- Global Ambassador – up to $60,000 match per unilevel leg
Rank Achievement Bonus
When an Infinii affiliate qualifies at the Director or higher ranks, the following Rank Achievement Bonuses are paid out:
- Director – $10,000 paid out over two months plus an additional $10,000 if qualified as a Director within 90 days of joining the company
- Senior Director – $20,000 paid out over two two months
- Executive Director – $50,000 paid out over twelve months plus $10,000 annually for two years
- Presidential Director – $150,000 paid out over eighteen months plus $20,000 annually for two years
- Ambassador – $250,000 paid out over eighteen months plus $40,000 annually for five years
- Diamond Ambassador – $500,000 paid out over thirty-six months plus $125,000 a year for seven years
- Crown Ambassador – $1,000,000 paid out over forty-eight months, plus $200,000 a year for ten years
- Global Ambassador – $2,500,000 paid out over forty-eight months, plus $250,000 a year for ten years
Note that in the event of overlap on monthly and annual bonuses, Rank Achievement Bonus payouts are accumulative.
Beginner Bonus Pool
The Beginner Bonus Pool is available to Builder, Manager and Regional Manager ranked affiliates.
The pool pays out up to 1.5x of an affiliate’s unilevel team sales volume, with the following earning caps applied based on rank:
- Builder – $600
- Manager – $1200
- Regional Manager – $1800
It is unclear whether the Beginner Bonus Pool is paid out weekly or monthly.
Manager Bonus Pool
The Manager Bonus Pool operates in the same manner as the Beginner Bonus Pool, with the following earning caps applied based on rank:
- Manager – $50 a month
- Regional Manager – $150 a month
- National Manager – $400 a month
It is unclear whether the Manager Bonus Pool is paid out weekly or monthly.
Springboard Offers see affiliates invest in “seats”, with the expectation of a passive ROI.
Each offer has a set number of seats, with an attached required investment amount.
Infinii affiliates invest in a seat, with the company representing that ROIs per seat are generated by a “team of e-commerce experts”.
Infinii’s compensation plan material suggests that the more paid in membership fees each month, the higher the investment offers available.
As at the time of publication I haven’t seen any specifics as to whether Infinii affiliate membership is separate to the three-tier memberships offered.
As it stands the only known costs related to Infinii affiliate membership are Prime membership at $49 a month, Surge membership at $149 a month and Excel at $399 a month.
With the bulk of DS Domination’s training products being a one-time fee, Infinii seeks to create monthly recurring volume through ongoing fees.
As far as the repackaging of DS Domination’s training products goes, that’s pretty much all that’s happening with Infinii.
The ecommerce platforms could be interesting, however they lack the exposure of established platforms.
DS Domination has previously relied on the brand recognition of Amazon and eBay to market its dropshipping training. The Infinii brand is unknown to both suppliers and customers, meaning a transition will lose that recognition marketing power.
The concept of paying out volume via the MLM compensation plan on sales generated on the platform is interesting, but again how successful that will be remains to be seen.
What will ultimately make or break Infinii Digital and Marketplace is the adoption of the platforms by non-Infinii affiliates.
If it just winds up being an aesthetic compliment to the Infinii business opportunity, then it’s obviously going to flop.
That said, as I understand it, the whole sell third-party products on eBay and Amazon training from DS Domination is still included with Infinii membership – so there’s that to fall back on.
The decline of DS Domination however suggests that might not be enough.
Moving on, we have the whole Springboard Offers thing.
As currently advertised, Infinii’s Springboard Offers is undoubtedly a securities offering (click to enlarge):
The above are only examples provided by Infinii, but clearly identifiable are investment amounts and projected passive ROIs.
As far as affiliates are concerned, they simply dump their money in “seats” and collect a passive ROI at a later date.
This unquestionably constitutes a securities offering, which is worrying as to date I have been unable to verify Infinii having registered with the SEC.
A lack of SEC registration would see Infinii offering unregistered securities, which sees Infinii expose itself to the risk of a regulatory shutdown.
A secondary concern might be exactly what goes on in order to generate the advertised ROIs. It is represented that anonymous “ecommerce experts” are moving product that Infinii investors have invested in, but to what extent affiliates will be able to verify this purported activity remains to be seen.
As far as concerns newly invested funds are used to pay off existing investors, given the “offer” nature of each Springboard Offer, I doubt this is the case.
As I understand it each offer has a fixed number of seats with each requiring a set investment on the promise of an advertised ROI. That means each position pays out more than is invested, which is not how a Ponzi scheme works.
Whether or not Infinii management care about violating securities regulation in the US is unclear.
From what I saw with Binary Domination, clearly a securities offering was made yet to the best of my knowledge there was no SEC registration there either.
The last thing I’ll mention is a hopeful separation of affiliate membership with the offered Infinii monthly memberships.
Without a separation you’re looking at chain-recruitment, which when couple with unregistered securities concerns, only heightens Infinii’s apparent compliance issues.
If infact Infinii’s affiliate membership is separate to the monthly memberships, then the company will still need to ensure that enough monthly memberships are being sold to non-affiliates.
Having Infinii affiliates as the only purchasers of monthly membership is just as bad as not separating the affiliate side of the business at all.
Furthermore the fact that an affiliate’s own monthly spend on membership satisfies their monthly PV requirement, openly suggests that retail is not a focus.
Pending clarification on some of the above issues, I’d approach Infinii with caution.
Update 4th December 2015 – Infinii corporate haven’t addressed the issue publicly, but Infinii’s lawyer Kevin Thompson has clarified that, following publication of this review, Infinii have since removed the Springboard offer seats component of their compensation plan.