In what appears to be another attempt to distance itself from global regulatory fraud warnings, IM Mastery Academy has rebranded as Iyovia.

The switch from IM Mastery Academy only recently happened but Iyovia branded social media accounts were created earlier this year.

  • Iyovia’s website domain (“iyovia.com”) was registered on August 26th, 2024
  • a second Iyovia website at “ivoyia.ai” was privately registered on an unknown date
  • Iyovia’s YouTube channel was created in August 2024
  • Iyovia’s official FaceBook page was created in September 2024

Iyovia’s business model appears to be the same as IM Mastery Academy’s; purported education packages tied to pyramid recruitment.

There’s no indication Iyovia is using a different MLM compensation plan to IM Mastery Academy.

Absent on Iyovia’s new website is ownership/executive details and disclosure of regulatory fraud warnings.

IM Mastery Academy is run by US national Christopher “Chris” Terry.

The company began as iMarketsLive, but rebranded to IM Mastery Academy following a CFTC commodities fraud enforcement action in 2018.

BehindMLM has maintained Chris Terry is running a pyramid scheme since our original 2013 iMarkets Live review. We expressed securities fraud concerns in our second 2017 iMarketsLive review.

The 2018 CFTC enforcement action confirmed additional commodities fraud.

BehindMLM noted the 2019 IM Mastery Academy rebranding was “a compliance step backward from our last 2017 review”.

What IM Mastery Academy is offering today is more aligned with their initial offering, which we stated in our initial review was “so out of compliance it was comical.”

This is reflected in over a dozen fraud warnings and enforcement actions from regulators around the world:

  1. October 2017 – Colombia issues an iMarketsLive securities fraud warning
  2. November 2017 – Curaçao and Sint Maarten issues an iMarketsLive pyramid fraud warning
  3. July 2018 – the UK issues an iMarketsLive securities fraud “scammers” warning
  4. September 2018 – the CFTC files an enforcement action against iMarketsLive, resulting in a $150,000 fine
  5. December 2020 – Peru issues a warning advising IM Mastery Academy is operating illegally in the country
  6. February 2022 – Colombia issues an IM Mastery Academy securities fraud warning
  7. March 2022 – Spain arrests several IM Mastery Academy affiliate leaders
  8. August 2022 – Poland issues an IM Mastery Academy pyramid fraud warning
  9. May 2023 – the FTC discloses it is investing IM Mastery Academy for violation of consumer protection law violations
  10. May 2023 – Luxembourg issues IM Mastery Academy securities fraud warning
  11. June 2023 – Luxembourg arrests several IM Mastery Academy promoter leaders
  12. September 2023 – Poland charges three IM Mastery Academy with “promotion of a pyramid-type promotional system”
  13. November 2024 – Quebec, Canada issues an IM Mastery Academy securities fraud warning

In a November 6th Iyovia marketing video, which opens with a comically emphasized voice crack for some reason, Chris Terry urges promoters to “cut off the past”.

As of October 2024, SimilarWeb tracked ~301,000 monthly visits to IM Mastery Academy’s website.

20% of IM Mastery Academy’s website traffic originated from the US, 18% from Japan, 16% from France, 15% from Brunei and 5% from Italy.

If I had to guess, IM Mastery Academy rebranding as Iyovia probably signals we’re getting close to the outcome of the FTC’s investigation.

Iyovia is probably a preemptive attempt to distance the scam from pending FTC fraud charges.

Alternatively thirteen regulatory fraud warnings and enforcement actions might see Terry struggling to continue running as IM Mastery Academy.

Both of the above theories could also be true.

Pending any further updates, we’ll keep you posted.