MOBE’s “entire business model is a fraud”, FTC’s TRO granted
The FTC’s request for a Temporary Restraining Order against MOBE is supported by over 4557 pages of evidence.
This includes:
- declarations from multiple MOBE victims (168 complaints were filed with the FTC)
- citations from MOBE’s 2016 case against Digital Altitude
- evidence collected from transcripts of communications between undercover FTC agents and MOBE staff
- evidence collected via the attendance of undercover FTC agents at MOBE events
- evidence collected from multiple banks and payment processors
- evidence collected from hotels and property leasing agents
- trademark application filings
- MOBE corporate registrations and filings
- citations from MOBE’s website and compensation plan and
- MOBE video marketing presentations
On the basis MOBE is an “illegal scheme”, the FTC requested an ex-parte TRO on June 4th.
To date Matt Lloyd, MOBE executives and top affiliates have defrauded consumers out of over $125 million, a figure the FTC describes as “staggering”.
Once consumers are lured into joining the program for a modest entry fee of $49,
MOBE apply a series of high-pressure tactics to induce consumers to buy their various membership level packages—starting at $2,497 and progressively becoming more expensive—with the false promise that consumers will reap substantial returns on these “investments.”
MOBE promise even greater returns to those consumers who upgrade to higher membership levels that cost tens of thousands of dollars more.
To close the sale, MOBE even mislead consumers into believing that the MOBE program is risk-free and consumers can get their money back if not satisfied.
In reality, the vast majority of consumers who buy into the MOBE program and pay for these memberships make very little to no money, and many experience crippling losses or mounting debts.
Some consumers have individually lost as much as $60,000 or more to MOBE.
Although MOBE claim to offer a system for making substantial income quickly and easily, the only ones making that kind of money are MOBE and a few insiders.
The entire business model is a fraud.
All in all MOBE affiliates are expected to pay around $60,000 to climb the business.
Those gullible enough to shell out the $60,000, are then relentlessly pitched on MOBE mentorships.
When MOBE run(s) out of membership levels to sell, they pitch mentorship program packages that cost $25,000, $50,000 and $100,000.
MOBE tell(s) consumers that the program benefits for these expensive private mentorships include “your own finished product and sales funnel for life … [that] could easily bring in $1 million (or more) per year for your online business.”
As affiliates pay more and more in membership fees, higher commissions are unlocked – if they manage to convince recruits to pay the same fees.
Due to the progressively expensive fee structure for the membership offerings, consumers may run out of money by the time they are prepped to buy the Titanium or higher level
memberships.According to MOBE, this is no reason to stop.
For these consumers, MOBE propose(s) a “financing” strategy that consists of opening up credit card lines and raising limits on existing credit cards to pay for their membership fees.
To those consumers who feel wary about carrying a large amount of credit card debt, MOBE’s advice to them is blunt:
“Don’t ask for the price of the shovel when you’re digging for gold.”
Matt Lloyd himself wrote in a “recent email” sent out to MOBE affiliates;
You’re looking for a very unhappy group of people who are in physical or emotional pain, so you can help alleviate their pain in return for their money.
And if that wasn’t slimy enough for you…
According to one Florida resident who attended the Supercharge Summit held in Orlando in December 2017, Defendants provided “blank” commission checks to MOBE members and told them to write in how much they wanted the check to be, so that Defendants could take photos of these members with their checks and place them in their promotional materials.
That these checks were entirely fake was of course not disclosed to potential recruits.
According to the FTC, this is the typical outcome of a MOBE affiliate who buys into Matt Lloyd’s promises:
The harsh reality is that most consumers make very little to no money in this program.
The few consumers who are able to earn some commissions rarely earn enough to offset the thousands of dollars they spent on their own memberships.
Sadly, many consumers discover too late that they are not going to make money with the MOBE program.
Some consumers have lost their entire savings to MOBE, while others have incurred substantial debt following MOBE’s “financing” strategy.
Specific examples cited by the FTC include $80,000 in credit card debt, $60,000 ripped out of a retirement fund and a family drowning in debt.
With most MOBE affiliates losing money, the FTC argue Matt Lloyd and his co-conspirators ‘know the truth about how much money consumers will actually make using the MOBE program‘.
MOBE’s income statement, for the period 2014 to 2015, states in fine print that the “average Consultant, which includes both
active and inactive, generates less than $250 per year,” which translates to about $21 per month.The fine print in MOBE’s income statement for the period 2016 to 2017 states that the “average Active MOBE Consultant generates less than $700 per year in commissions,” which is less than $60 a month.
Most purchasers of MOBE memberships are unlikely to see the sobering income data buried in MOBE’s income “disclosure,” which is only accessible via an inconspicuous link on their website.
Instead, what consumers do see and hear are MOBE’s unqualified claims that consumers can “realistically generate $100,000” in their first year in the MOBE program.
Despite this “sobering” statistical evidence, during an undercover sting, a MOBE coach told an FTC agent ‘the goal of making $1.2 million was “very achievable”‘.
MOBE’s official refund policy was a “30 Day Money Back Guarantee”.
Those affiliates who realized they’d been conned by MOBE and their coaches however, either immediately after paying up or later down the track, were typically given the run around.
One consumer victim, who spent close to $60,000 on MOBE and requested a refund, recounted that her coach “tried to talk [her] out of it.”
When she persisted, MOBE directed her to an online refund claim form, which she filled out three separate times and which MOBE never answered.
Another consumer victim was later told, after her purchase and when she sought to reclaim her money, that MOBE’s policy was actually not a “satisfaction guarantee, but rather an ‘Implementing Strategies and they didn’t work’ policy.”
Yet another consumer who tried to cancel her Platinum membership the very next day after her purchase was told by Defendants’ representative that “all sales were final.”
Another consumer victim placed “multiple telephone calls to MOBE customer service” for a refund and never heard back, and was only able to get her money back by submitting a fraudulent charge dispute with her credit card company.
In some instances, MOBE submitted their post-purchase agreements to contest chargebacks filed by consumers.
Based on the FTC’s filings and 4500+ pages of collected evidence, a TRO was granted against MOBE, Matt Lloyd, Susan Zanghi and Russel Whitney on June 5th.
In the TRO the court acknowledged the MOBE defendants
falsely claim that purchasers of their “My Online Business Education” or “MOBE” program will earn substantial income quickly and easily and that dissatisfied purchasers can get their money back.
There is good cause to believe that Defendants have engaged in and are likely to engage in acts or practices that violate … the FTC Act, and that the FTC is therefore likely to prevail on the merits of this action.
The TRO immediately ceased MOBE’s business operations. Assets belonging to MOBE, Lloyd, Zanghi and Whitney have also been frozen.
This includes assets held overseas, which full accounting verified under oath must be submitted for.
The court has appointed a Temporary Receiver who, as at the time of publication, has been given full control over MOBE’s business interests.
A preliminary injunction hearing has been scheduled for June 26th.
Stay tuned…
They even had undercover agents! I’d hate to be Matt right now…
MOBE never promised or guaranteed income. It was always emphasized that it required work to make it happen. I never heard a guarantee.
Now, if the FTC, does not free MOBE up to move, I may loose my investment in MOBE.
I thank God for the FTC to protect consumers, but they had better look at all the facts.
The FTC complaint doesn’t mention a guarantee of income. Nor does this article.
Nice strawman but.
Your investment is gone. Some of it was paid to whoever recruited you and the rest went towards Lloyd’s retirement fund.
Sorry for your loss.
And ????
It’s only in the world of get-rich-quick, ponzi and pyramid schemes that the lack of “guarantee” or its’ mate “no proof of intent” are seen as justification for breaking the law.
We are learning. We are earning. We are being productive from our own home.
… So whats wrong with that?
Others just really cant be happy for other’s success!
Stealing $125 million from consumers with false income representations isn’t “success”, it’s fraud.
Stop making excuses for scammers.
What, sorta like Al Capone – Bernie Madoff – Charles Ponzi type “success” you mean ???
If someone paid $49 to get 21 step training and only was able to get through steps 7 without spending more. That is False advertising.
Thats what the FTC is not real happy about.
I went thru the 21 step system and was never pressured into purchasing any thing more I was offered the option to purchase which I accepted without any guarantee of additional income.
I remained actively involved in the MOBE marketing system Untill yesterday when the TRO was violated by its agreement that every one affected should be notified about the TRO and suspension of further activity.
Even though there was no guarantee of that happening. Does that sound familiar? Matt can’t do that but the Judge is allowed to use the same wording and it is allowed under the U S Law??
The ability of me receiving notification was taken away by the execution of the TRO which shut down the MOBE communication system when the TRO was executed, under the Law??
I only found out about the TRO and the fact that I should suspend operation by Goggling MOBE and got the story after sifting thru various other posts with varied conjecture. That 11:00 pm LAST EVENING June 11, 2018
You can’t complete the 21 steps WITHOUT MAKING A FURTHER PURCHASE.
In fact the coaches won’t even speak with you about further steps unless you PAY MONEY.
The very fact that you completed the 21 steps just proves – You were BAITED in the the system of PAY TO PLAY.
You can’t earn the HUGE INCOME PROMISED without paying FIRST.
Because the coaches will tell you that no matter how hard you work promoting IF YOU HAVE NOT PAID for that particular step or package – YOUR COMMISSION GETS PASSED UPWARD to someone that PAID.
So coming here to further spread the lie about no guaranteed income is indeed your own form of denial.
I know the truth of what the coaches do and you can’t jump away or ahead in the steps without paying.
It is implied in FEAR OF LOSS that if you are not paid into the system you will be losing income the coaches that CLOSE SALES FOR YOU do.
Nice try but you lose.
When a person buys into MOBE, the person is buying the right to sell MOBE program levels. You are buying a license to sell the products.
You can’t sell a level unless you’ve bought the right to do so. It’s similar to a franchise, but not quite the same.
And, yes you can’t earn the commissions for a level you have not bought the rights to sell. So, you would in essence be leaving money on the table.
But, no worries. I was never pressured to go beyond what I felt was the best I could do. Many people make accusations about what they do not know.
MOBE is a good company. They may need to make some things, but t it is a good company.
A $60,000 license to sell digital products? Riiiiiiiiiiiiight.
And sell to who? Other “licensees” who can only recoup their losses by selling to other “licensees” and so on and so forth?
This is referred to as a “pay to play” pyramid scheme.
There’s your problem.
When it comes to Multi Level Marketing and franchising, “similar to” is not the “same as”.
The same way a Volkswagen may have similarities to a Porsche, but, it’s never going to be a Porsche and a McDonalds franchisee can be rewarded for referring potential franchisees, but will never earn the majority of his / her income from referrals.
The situation comparing Franchise and Multilevel marketing is just like comparing apples to oranges.
Lets use another analogy, lets use Oranges to watermelons.
Watermelons are much larger than oranges.
But the benefit between both are somewhat different.
Could you compare the nutritional value of an orange to the nutritional benefit of a watermelon?
Different product different benefit, righ.
Lets compare the cost structure pound for pound an entirely different price structure right.
Each have a value each have a cost.
Your preference as to the purchase depends upon where you place your value as a customer.
Now lets compare the waste value and cost.
Pound for pound each have a cost
What is the value of the waste of a watermelon compared to the cost of disposal could you sell watermelon rind? How about the seeds?
Now let’s look at the orange is there a value for the Orange peeling?
What is the value of the orange seed
Now we are making a value verses cost
When you make the same comparison between franchise and a Multilevel Marketing business you must keep the same prospective.
Franchise cost compared to multilevel marketing cost.
Franchise value compared to multilevel marketing value.
The waste cost of a franchise compares to multilevel marketing.
Franchise the waste cost has its cost and that cost is passed on to the customer and the general public as a whole.
Multi-level marketing what is the waste? Does it have a cost? Who pays for its disposal.
You can make a comparison, but you must use the same or at least a similar value system to make the comparison.
The law suit is not about value. The law suit is about the intent of the sale for each one involved.
People involved are the seller and purchaser.
The comparison is also about the intent of the seller compared to the intent of the purchaser.
Unless we setup an value and a valid comparison we are just developing some more waste that will need to be disposed of by apologies and rebuttal that can go on indefinitely but at what cost?
How about the loss of the prospective what A WASTE? Of time and energy.
C. L. Callen AKA (Jeff)
Hmm. A 21-step system?
Could that be a reference or derivative of the “Project 21” pyramid scheme that is still referenced in the terms of a number of business sites as being banned, right alongside e-mail processors and the like?
These products are not $60k for only digital products. If someone puts out $60k they are also getting three live training events, The Titanium Mastermind, The Platinum Mastermind, and the Diamond Mastermind.
These events take place in Costa Rica and would take place in Fiji. They have taken place in other places in the Caribbean. Geez. You don’t know the whole system obviously.
Also, MOBE does not fit the definition of a pyramid scheme. It’s not a pyramid.
In response to Terrence B,
At event to which I went and every video there was no guarantee of income. It’s like any other business.
If a person does not work the business, they will not make money. Also, if they do work hard, but don’t work it right, it can fail.
Most small businesses do fail within the first year to five years of starting. It can be the same for a brick and mortar business when the owner may have chosen a bad location.
MOBE may need to change some of the ways the business is promoted, but MOBE does not need to be shut down.
Just because some FTC guy says MOBE has a completely wrong business model, does not mean MOBE does. Government officials have been known to be wrong before.
DANNY TRUSSEL: Reviewing your messages, I would really like to know what your smoking. Are you kidding, the FTC does significant due diligence and investigative work before they issue a TRO.
MOBE is now roadkill, the cleanup work to oust the crooks is in process.
@Danny
That nobody outside of the compensation plan was paying for these events is telling.
What affiliates actually paid $60,000 for was permission to rip off consumers who also pay $60,000, who’d then have to rip off other consumers and get them to pay $60,000 etc. etc.
No retail? Of course MOBE’s a pyramid scheme.
4500+ pages of supporting evidence. The denial runs strong in this one.
Since you appear to be somewhere close to Dallas, Danny… how about I remind you of what your state defines a pyramid as being?
The below is cut and pasted from findlaw.com and their reference library of American legal materials.
You are calling MOBE a pyramid scheme. The FTC did not make any such charges. It’s not a pyramid scheme. That is your opinion. The FTC never made any such charge.
Again, just because some FTC says MOBE has a a business model that is completely wrong, does not mean the FTC is right.
Say I am in denial if you want. They had a product that they sold. I bought it. I invested in it.
I am due a Titanium Mastermind in Costa Rica or Fiji. Now the FTC has at least temporarily stopped that from happening.
You are obviously biased. God bless you. Have a nice day. Good bye.
Go look in a mirror.
The difference is FTC agrees with us, not you. And they have 4000+ pages of evidence submitted to a court and already shut down MOBE with it.
And what do you have? You have your faith.
There is about the same chance of the Easter Bunny knocking on your door.
Once the SEC shines that ass, it stays shined…….
As an aside:
Arsehat said “I bought it.I INVESTED in it.”
These MOBE snake oil salesman are NOT licensed to sell investments.
You got played. Move on to the next scheme.
Enough! Have a blessed day!
Please take your “blessed day” babbling somewhere else, Reverend Danny Lynn Trussell.
You might want to read up on the sunk cost fallacy and what loss aversion is, then meditate for a few days about how that has led you away from honesty.
Not everyone appreciates people who shove God in ones’ face at the slightest opportunity, cheapening the value of religion and making a mockery of faith.
Sadly, Danny Trussell is the typical “target audience” of MOBE.
Approaching retirement, and easily able to part with $30,000 – 60,000 in order to learn all of the “secrets” of the top 1% marketers. Just go to Facebook and you’ll find his business page.
This is one part of the site that’s troubling …
@Danny
Retail wasn’t mentioned in the FTC’s complaint or TRO motion. That’s how insignificant it was in MOBE.
An MLM company without retail sales is a pyramid scheme. Fact.
You can ignore that fact, and the fact that the FTC’s lawsuit is supported by over 4500+ pages of evidence.
We’re well beyond the FTC being wrong just because you have a boner for Matt Lloyd.
Have fun trying to collect on that.
Sounds like “sour grapes” Mobe has left you with a bad taste you can’t quite shake off.
Don’t worry you will get over that soon enough as they won’t be leaving the lights on for you.
No money changed hands that did not include a product or service. I have all the products I paid for and received all the service I paid for.
Cool story bro. There’s nothing in the FTC lawsuit alleging money changed hands without an attached product or service.
Every modern MLM pyramid scheme has some product or service attached to it.
I would say, Mr. Callen, that you are jumping to wrong conclusions. Perhaps actually looking up the definitions of common words would be of use? Try a dictionary or a law library.
when I found MOBE I was very excited to become an Employee for them. At that time I had to pay $2500’s to start the process of the 21 steps.
I got to step 15 and told I needed credit cards and an LLC. Was told to contact my coach with all that information and then I would be able to continue the next steps.
I had to borrow money to do this under the assumption once I finished the 21 steps, I would be able to make money. As we all know the first 3 letters in assumption are.
I am not sure who will see this and the fact is I was out of money so NO-ONE from MOBE not even my coach could let me know what was really happening. I heard about this online that they were looking into MOBE.
No need to argue that MOBE is a scam, it is a scam and it’s illegal in the U.S. and that has been proven.
Reality is hard to face, but it is reality. Those who defend MOBE are defending the indefensible. They prey on the illusions, the desires, the dreams of those who want a change to improve their lives and the lives of those who surround them or whom they love.
The fact that they are assured and told they will make enough income to live a comfortable life and have enough income to be debt free, travel the world, purchase a luxury car and have the life they have only dreamed of so far to then be left out in the cold shortly after they purchase the program, is enough to awaken anyone’s compassion.
I know of a couple in their 30’s with 2 kids who purchased the Diamond, which I believe amounts to $60,000 and with the rest of miscellaneous charges amounted easily to $70K.
I don’t know whether they were successful with the business, I doubt it. But MOBE people sold it to them and didn’t care at all, knowing the predicament they were going to be in with the purchase.
Of course they couldn’t be compassionate, they wouldn’t make any money that way because they are getting everyone indebted to their benefit.
They are liars and they are corrupt. They sell themselves as honest and serious and they are not. They wipe their ass with whoever happens to fall in their trap and keep going without looking back.
I certainly hope those who have been marketing MOBE in the U.S. all go to jail. That’s what they deserve.