BehindMLM reviewed Jewel Sanitary Napkins in 2020.

The company was founded in Georgia by CEO Demond Crump, following Nspire Network collapsing in late 2018.

A visit to Ryse’s website today reveals Reign branding:

Things are a little confusing as, per the screenshot above, the footer of the website still states “Copyright © Jewel Sanitary Napkins LLC”.

As far as I can tell, Reign is just Jewel Sanitary Napkins with a different name.

At the request of a reader, today BehindMLM revisits Jewel Sanitary Napkins as Reign for an updated review.

The Company

I first thought Demond Crump ditched Jewel Sanitary Napkins branding for Reign. A visit to Reign Sanitary Napkins’ official FaceBook page however reveals the branding has been around since at least September 2020:

This suggests Jewel Sanitary Napkins was merged into existing Reign branding. Further confusing things is 6 Star branding at “6star.us”, which references both Reign and Jewel Sanitary Napkins.

These are all essentially the same entity owned by Crump. To keep things simple we’re reviewing the associated MLM opportunity as Reign.

Why Crump ditched Jewel Sanitary Napkins branding remains unclear. One possible reason is a lawsuit filed in 2023.

On February 23rd, 2023, Jewel Sanitary Napkins LLC filed a Complaint against Busy Beaver Publications LLC.

From said Complaint;

Jewel is a small, minority-owned, family-owned business that brought what is arguably the safest, most effective sanitary pad to the marketplace in 2019.

These sanitary napkins were particularly successful in the Amish market, where women strongly prefer natural, chemical-free products. Sales boomed.

While noting they have “little or no internet access”, Jewel Sanitary Napkins claims that “by early 2022, 65% of Jewel’s sales were to the Amish community”.

That is, until August 2022, when the Busy Beaver, a publication distributed almost exclusively to Amish communities, published an anonymously written, conspiratorial letter accusing Jewel’s products of being unsafe.

The letter, signed by a “Concerned Sister,” falsely claims that graphene is a conductive metal that releases electrical waves and radiation, alongside rhetorical questions that unequivocally accuse Jewel of misleading its customers about the safety of its products.

The meaning of the letter was clear: Jewel lied to consumers about its products, and women who use those products are subjecting themselves to harmful radiation and electrical waves.

Sales plummeted, immediately, by almost 50%. Amish women even started contacting their local distributors, urging them to take the product off local shelves. Jewel is now facing financial doom.

I can’t comment on harmful radiation and electrical waves, but BehindMLM did note in its Jewel Sanitary Napkins review that the pads appear to be sources from Alibaba.

One thing I do want to point out is Jewel Sanitary Napkins might have shot themselves in the foot with their own marketing. In BehindMLM’s review we noted a YouTube marketing video published by Jewel Sanitary Napkins, depicting a lightbulb being powered by a graphene strip.

Jewel Sanitary Napkins deleted the video shortly after BehindMLM’s review was published.

With that in mind and as claimed by Jewel Sanitary Napkins, take note of the content of the Busy Beaver letter;

The Concerned Sister Letter contains the false statement “[g]raphene is a conductive metal meaning it attracts electrical waves/radiation from the air,” and posed the implicitly defamatory question “Will we see serious consequences for
using this product?”

A five-second Google search would reveal that graphene is not a metal, and therefore incapable of “attract[ing] electrical waves/radiation from the air” such that the REIGN pads might cause “serious consequences.”

So I’m going to ask the obvious; if Jewel Sanitary Napkin’s Reign pads aren’t able to “attract electrical waves”, how was a light bulb being powered as depicted in its own marketing video?

Furthermore, why did Jewel Sanitary Napkins even go with this marketing angle?

Jewel Sanitary Napkins went on to claim Busy Beaver “knew [the] letter was likely false … but published [it] anyway”.

Jewel has been left with no choice but to file this Complaint in an effort to keep its business, and its founders’ dreams, afloat.

On April 28th, 2025, the Wisconsin court Jewel Sanitary Napkins filed in entered judgment in favor of Busy Beaver.

Months before the Concerned Sister ad was published in the Busy Beaver, rumors had begun circulating in the Plains communities about Jewel’s products, including that the sanitary napkins caused cancer, were covertly delivering Covid-19 vaccines to women, and contained radiation and metal.

The Concerned Sister Ad was published in the August 26, 2022 edition of the Busy Beaver of PA+.

Around September 12, 2022, one of Busy Beaver’s Michiana sales representatives, Lee Eicher, received a call from a Jewel distributor, who told Eicher that the Busy Beaver had posted false information about Reign pads in the Busy Beaver Pennsylvania edition.

Two days later, Eicher sent an email to Demond Crump, offering Jewel free pages in the Busy Beaver every week until the end of the year (about three months) so that Jewel could print information on Jewel’s products and correct any false information that it believed was circulating.

This is in keeping with [Busy Beaver CFO Willis] Hershberger’s testimony that the Busy Beaver does not print its own retractions, but offers the complainant an opportunity to print corrective information.

Had Jewel accepted the offer, Jewel would have had over six million pages of free advertising. Jewel pursued this lawsuit instead.

Even after Jewel filed this lawsuit against Busy Beaver, Busy Beaver has continued to allow Jewel’s distributors to place ads in the Busy Beaver, just as they did before the lawsuit.

The record evidence does not establish that Busy Beaver knew the statement was “improbable,” or had serious doubts about its veracity.

Jewel takes issue with the Concerned Sister ad’s characterization of graphene as a metal that attracts electrical or radiation waves. But Jewel’s retained chemist– retained to assess the veracity of the rumors circulating about its products–described graphene as a quasi-metal that can conduct heat and electricity.

Further, Jewel advertises that its product moves heat away from your core and “contains vibrational energy,” and it has posted a video to its YouTube account showing how a strip of graphene and one of its sanitary pads containing graphene can light a lightbulb as a source of energy.

A reasonable jury could not conclude from this evidence that Concerned Sister’s statement in her ad about graphene was so inherently improbable that Busy Beaver acted maliciously in publishing it.

I want to note that I pointed out the “light bulb ad” before reading the court’s order. That said, I’m hardly surprised it came up.

In sum, Jewel’s circumstantial evidence would not support a reasonable jury finding that Busy Beaver acted with actual malice by clear and convincing evidence, so I must grant summary judgment in Busy Beaver’s favor and close this case.

Jewel Sanitary Napkins filed an appeal on May 28th, 2025, the outcome of which remains pending (note BehindMLM is not tracking this case).

I can see its branding becoming toxic (no pun intended) in its biggest market being a reason to drop Jewel Sanitary Napkins. But again, no official confirmation.

Reign’s Products

Reign markets sanitary pads infused with a strip of graphene.

  • Moderate Flow – 10 pads for $6
  • Heavy Flow – 8 pads for $6
  • Super Heavy Overnight – 7 pads for $6
  • Ultra Thin Panty Liners – 30 pads for $6
  • The Thong – 30 liners for $6
  • Very Light Panty Liners – 20 pads for $6
  • Reign Supreme – “bundle up with 5 Reign models” for $30
  • Customer Bundle – “4 Reign models” for $24

Reign’s Compensation Plan

Reigns compensation plan pays on the sale of its pads to retail customers and recruited promoters.

Reign Promoter Ranks

There are ten promoter ranks within Reign’s compensation plan.

Along with their respective qualification criteria, they are as follows:

  1. Believer – refer and maintain 25 retail customers or generate $500 in monthly downline sales volume
  2. Conqueror – refer and maintain 50 retail customers or generate $1000 in monthly downline sales volume
  3. Trailblazer – refer and maintain 1000 retail customers or generate $2500 in monthly downline sales volume
  4. Warrior – refer and maintain 250 retail customers or generate $5000 in monthly downline sales volume
  5. Diamond – refer and maintain 500 retail customers or generate $10,000 in monthly downline sales volume
  6. All Star – refer and maintain 1000 retail customers or generate $25,000 in monthly downline sales volume
  7. Ace – refer and maintain 2500 retail customers or generate $50,000 in monthly downline sales volume
  8. Champion – refer and maintain 5000 retail customers or generate $100,000 in monthly downline sales volume
  9. Gladiator – refer and maintain 10,000 retail customers or generate $250,000 in monthly downline sales volume
  10. Emperor/Empress – refer and maintain 25,000 retail customers or generate $500,000 in monthly downline sales volume

Commercial/Bulk Commissions

Reign’s compensation plan has a confusing commercial/bulk commission section.

A commercial/bulk sale in Reign is defined as “any sale that is negotiated less than the suggested retail price of $6”, with a minimum 5000 pad order quantity.

Reign keeps 60% of commissions generated on commercial/bulk orders, paying out only 40% to promoters.

Commercial/bulk orders are paid out over three levels of upline recruitment:

  • the promoter who makes the commercial bulk sale earns 50% of the 40% paid out
  • the promoter who recruited the sale promoter (first upline) earns 25% of the 40% paid out
  • the promoter who recruited the first upline (second upline) earns 12.5% of the 40% paid out
  • the promoter who recruited the second upline (third upline) earns 12.5% of the 40% paid out

Retail Commissions

Reign pays commissions on retail sales of its pads via a unilevel compensation structure.

A unilevel compensation structure places a promoter at the top of a unilevel team, with every personally recruited promoter placed directly under them (level 1):

If any level 1 promoters recruit new promoters, they are placed on level 2 of the original promoter’s unilevel team.

If any level 2 promoters recruit new promoters, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Reign caps payable unilevel team levels at four.

Retail commissions are paid as a percentage of retail pad sales volume as follows;

  • personal retail sales pay $1 per pad pack sold to retail customers
  • level 1 (personally recruited promoters) – 25 cents
  • level 2 – 25 cents
  • level 3 – 25 cents
  • level 4 – 25 cents

Recruitment Commissions

Reign promoters earn a commission per promoter recruited.

Recruitment commissions are paid using the same unilevel team as retail commissions (see above):

  • recruitment of a Standard Kit promoter ($100) pays $15 on level 1 (personal recruits) and $5 on levels 2 to 4
  • recruitment of an Advance Kit promoter ($250) pays $35 on level 1, $20 on level 2 and $10 on levels 3 and 4

Residual Commissions

Reign pays residual commissions via the same four-level deep unilevel team used to pay retail commissions (see above).

Residual commission percentages are paid on downline sales volume generated across these four levels as follows:

  • level 1 (personally recruited promoters) – 16.5%
  • level 2 – 6.5%
  • levels 3 and 4 – 5%

First Family

To qualify as a Reign “First Family” member, a promoter must meet the following criteria monthly:

  1. generate $500 in retail customers sales; and
  2. refer and maintain at least twenty-five retail customers purchasing Reign pads each month

If the above qualification criteria is met, The First Family “profit share” is paid out monthly based o rank:

  • Believers earn a share in 15% of the allocated profit share
  • Conquerors earn a share in 10% of the allocated profit share
  • Trailblazers earn a share in 10% of the allocated profit share
  • Warriors earn a share in 5% of the allocated profit share
  • Diamonds earn a share in 5% of the allocated profit share
  • All Stars earn a share in 5% of the allocated profit share
  • Aces earn a share in 5% of the allocated profit share
  • Champions earn a share in 10% of the allocated profit share
  • Gladiators earn a share in 15% of the allocated profit share

Note the exact “profit share” ratio is unclear. Reign states “First Family profit sharing will be paid at the discretion of the company”.

Fundraiser Program

Reign allows promoters to sell pads at $10 per pack through an organization fundraiser.

Fundraiser Program commissions are paid up four levels of upline recruitment:

  • the fundraising organization makes $3 per pack sold
  • the promoter who makes the fundraiser sales earns $2 per pack sold
  • the first through fourth uplines each make 25 cents per pack sold

A $45 pad “bundle” increases commissions to:

  • $10 for the fundraising organization
  • $10 for the promoter who makes the fundraiser sales
  • $1.25 for the first through fourth uplines

Joining Reign

Reign promoter membership is $50 annually.

Two optional Promoter enrollment kits are also available:

  • Standard Kit – $100
  • Advance Kit – $250

While not explicitly clarified, it’s assumed the difference between the two option is bundled sanitary pads.

Reign Conclusion

I didn’t refresh myself on Jewel Sanitary Napkins’ compensation plan before putting this review together. I probably should have, as nothing much has changed.

I could have just left a review update noting the Reign name-change, however the Busy Beaver lawsuit was an interesting rabbit-hole to go down.

Speaking of which; sanitary pads, busy beavers, the Amish… I’m sure there’s a punchline in there somewhere but I digress.

What drags Reign down as an MLM opportunity is the same thing that dragged Jewel Sanitary Napkins down;

To be a Qualified Distributor and earn commissions from your Downline and Customer orders, your First Order must be a minimum of $30 before applicable taxes ( separate from a Monthly Autoship package).

As an Independent or Wholesaler Distributor you must maintain a Monthly Autoship of a minimum of $30 to be qualified to earn commissions.

To save time, this is what I concluded about Jewel Sanitary Pads in 2020;

This is pay to play and is typically the foundation of a pyramid scheme.

With respect to Jewel Sanitary Napkins, this would see the majority of commissions generated on required monthly affiliate autoship orders.

Inventory loading is also a concern. How many $6 napkin packs do you get in a $250 Advance Kit?

The only instance where retail volume is a qualification criteria in Jewel Sanitary Napkins’ compensation plan, is for the First Family Bonus Pool. And even then it can be ignored in favor of downline volume.

The name is different but, six years on and counting, none of Jewel Sanitary Pads’ compliance failings are addressed in Reign.