Life Activated Brands operates in the nutritional supplement, weight loss and CBD MLM niches.

Life Activated Brands don’t provide a corporate address on their website. Company documents however list an address in Melissa, Texas.

This address belongs to LaCore Enterprises.

LaCore Enterprises  is owned and operated by Terry LaCore (right).

Over the past few years LaCore has launched a stable of companies through LaCore Enterprises.

In a potential violation of the FTC Act, LaCore Enterprises ownership is never disclosed on these company websites.

LaCore himself never fronts LaCore Enterprises MLM companies.

In the case of Life Activated Brands, it’s headed up by “co-founders” Jessica Hayes and Kimberly Coleman.

Jessica’s husband, Brandon Hayes, serves as Life Activated Brands’ CEO and President.

The Hayes’ brand themselves as the “Freedom Couple” on social media.

Prior to launching Life Activated Brands in 2019, the Hayes made a name for themselves in Zija.

Zija was acquired by Isagenix in 2019. Rather than continue on with Isagenix, the Hayes’ went on to launch their own company.

Interestingly enough Life Activated Brands was incorporated in 2018. This suggests planning behind the company started before Isagenix’s Zija acquisition.

Kimberly Coleman’s Life Activated bio credits her with “8 successful years in Network Marketing”.

I wasn’t able to independently verify this. In fact I couldn’t find anything on Coleman, which I’m flagging as odd.

Read on for a full review of Life Activated Brands’ MLM opportunity.

Life Activated Brands’ Products

Life Activated Brands market products in the nutritional supplements, weight loss and CBD niches.

Nutritional Supplement

  • Morvida – “round out your daily nutrition with organically grown Moringa Oliefera”, retails at $89 for a box of thirty single-serve sachets

Weight Loss

  • LIVology Detox Tea – “helps your body eliminate toxins released from fat cells during your weight loss efforts”, retails at $29 for a pouch of ten servings
  • LIVology Cleanse – “consistent use of this product will help you feel less bloated and support your weight management efforts”, retails at $62 for a bottle of 30 capsules
  • LIVology Activate – “boost your performance throughout the day while supporting weight management efforts, stabilizing your mood and feeling energized and focused”, retails at $62 for a bottle of 30 capsules
  • LIVology Sleep – “regain control by reducing the impact of stress, combating evening cravings and preparing your body for a restful night sleep”, retails at $62 for a bottle of 30 capsules

Life Activated Brands’ LIVology products are also available in discounted bundles.

CBD

  • LivCana CBD Balm – “It’s like a massage in a jar!”, retails at $72 for a 1 oz tub (28.3 g)
  • LivCana Full Spectrum – “an easy-to-use, single dose of 16 mg of CBD mixed with quality MCT Oil”, retails at $89 for a box of 28 single-serves
  • LiveCana Premium THC Free – “an easy-to-use, single dose of 16 mg of CBD mixed with quality MCT Oil”, retails at $89 for a box of 28 single-serves
  • LivCana Energy Capsules +CBD – “add a boost of pure energy to your day without experiencing the jitters or crashing”, retails at $59 for a bottle of 30 capsules
  • LivCana Energy Mix +CBD – drink version of the LivCana Energy Capsules, retails at $55 for a pouch of fourteen single-serve sachets

Life Activated Brands’ LivCana products are also available in a “Balance Bundle” (THC and THC free).

Life Activated Brands’ Compensation Plan

Life Activated Brands’ compensation plan pays commissions on retail sales.

Residual commissions are paid out through a binary team, with a two-level deep check match.

Additional rank and pool bonuses are also on offer.

Life Activated Brands Affiliate Ranks

There are twenty-nine affiliate ranks within Activated Life Brands’ compensation plan.

Along with their respective qualification criteria, they are as follows:

  1. Affiliate – sign up as a Life Activated Brands affiliate, generate and maintain 70 PV or more a month and refer and maintain one retail customer
  2. Affiliate Plus – maintain 70 PV or more a month and refer and maintain two retail customers
  3. Super Affiliate – maintain 70 PV a month and two retail customers, and recruit and maintain one Affiliate
  4. Ambassador 500 – maintain Super Affiliate qualification and generate 500 GV in monthly weaker binary leg volume
  5. Ambassador 1K – maintain Super Affiliate qualification and generate 1000 GV in monthly weaker binary leg volume
  6. Ambassador 2K – maintain Super Affiliate qualification and generate 2000 GV in monthly weaker binary leg volume
  7. Ambassador 4K – maintain 70 PV a month and two retail customers, recruit and maintain two affiliates and generate 4000 GV in monthly weaker binary leg volume
  8. Ambassador 8K – maintain 70 PV a month, two retail customers and two recruited affiliates, and generate 8000 GV in monthly weaker binary leg volume
  9. Ambassador 10K – maintain 70 PV a month, two retail customers and two recruited Affiliates, and generate 10,000 GV in monthly weaker binary leg volume
  10. Ambassador 12K – maintain 70 PV a month and two retail customers, recruit and maintain one Super Affiliate and generate 12,000 GV in monthly weaker binary leg volume
  11. Ambassador 15K – maintain 70 PV a month, two retail customers and one Super Affiliate, and generate 15,000 GV in monthly weaker binary leg volume
  12. Ambassador 18K – maintain 70 PV a month, two retail customers and one Super Affiliate, and generate 18,000 GV in monthly weaker binary leg volume
  13. Ambassador 20K – maintain 70 PV a month, two retail customers and one Super Affiliate, and generate 20,000 GV in monthly weaker binary leg volume
  14. Ambassador 25K – maintain 70 PV a month, refer and maintain three retail customers, recruit and maintain two Super Affiliates and generate 25,000 GV in monthly weaker binary leg volume
  15. Ambassador 30K – maintain 70 PV a month, three retail customers and two Super Affiliates, and generate 30,000 GV in monthly weaker binary leg volume
  16. Ambassador 35K – maintain 70 PV a month, three retail customers and two Super Affiliates, and generate 35,000 GV in monthly weaker binary leg volume
  17. Ambassador 40K – maintain 70 PV a month, three retail customers and two Super Affiliates, and generate 40,000 GV in monthly weaker binary leg volume
  18. Ambassador 45K – maintain 70 PV a month and three retail customers, recruit and maintain three Super Affiliates, and generate 30,000 GV in monthly weaker binary leg volume
  19. Ambassador 50K – maintain 70 PV a month, three retail customers and three Super Affiliates, and generate 50,000 GV in monthly weaker binary leg volume
  20. Ambassador 60K – maintain 70 PV a month, three retail customers and three Super Affiliates, and generate 60,000 GV in monthly weaker binary leg volume
  21. Ambassador 70K – maintain 70 PV a month, three retail customers and three Super Affiliates, and generate 70,000 GV in monthly weaker binary leg volume
  22. Ambassador 80K – maintain 70 PV a month and three retail customers, recruit and maintain four Super Affiliates, and generate 80,000 GV in monthly weaker binary leg volume
  23. Ambassador 90K – maintain 70 PV a month, three retail customers and four Super Affiliates, and generate 90,000 GV in monthly weaker binary leg volume
  24. Legend 100K – maintain 70 PV a month and four Super Affiliates, refer and maintain four retail customers, and generate 100,000 GV in monthly weaker binary leg volume
  25. Legend 200K – maintain 70 PV a month, four retail customers and four Super Affiliates, and generate 200,000 GV in monthly weaker binary leg volume
  26. Legend 300K – maintain 70 PV a month, four retail customers and four Super Affiliates, and generate 300,000 GV in monthly weaker binary leg volume
  27. Legend 400K – maintain 70 PV a month, four retail customers and four Super Affiliates, and generate 400,000 GV in monthly weaker binary leg volume
  28. Legend 500K – maintain 70 PV a month, four retail customers and four Super Affiliates, and generate 500,000 GV in monthly weaker binary leg volume

PV stands for “Personal Volume”. PV is sales volume generated by retail sales and an affiliate’s own orders.

GV stands for “Group Volume”. GV is PV generated by an affiliate and their downline.

Although not explicitly clarified, I believe in order to count towards rank qualification, retail customers must be placing at least one order a month.

Retail Commissions

Life Activated Brands affiliates earn commissions on the sale of products to retail customers.

Retail commissions are calculated as the difference between the wholesale and retail price of products ordered.

Enroller and Sponsor Bonuses

The Enroller Bonus doubles as both a retail and recruitment bonus.

The Enroller Bonus pays 25% on sales volume generated by a referred retail customer or recruited affiliate’s first order.

The Sponsor Bonus pays an additional 15% on these first orders to the first upline (the affiliate who recruited the affiliate qualifying for the Enroller Bonus).

Residual Commissions

Life Activated Brands pays residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.

At the end of each month Life Activated Brands tallies up new sales volume on both sides of the binary team.

A 10% residual commission is paid out on sales volume generated on the weaker binary team side.

  • Ambassador 500s can earn up to $200 a month in residual commissions
  • Ambassador 1Ks can earn up to $400 a month in residual commissions
  • Ambassador 2Ks can earn up to $600 a month in residual commissions
  • Ambassador 4Ks can earn up to $800 a month in residual commissions
  • Ambassador 6Ks can earn up to $1000 a month in residual commissions
  • Ambassador 8Ks can earn up to $1200 a month in residual commissions
  • Ambassador 10Ks can earn up to $1500 a month in residual commissions
  • Ambassador 12Ks can earn up to $1800 a month in residual commissions
  • Ambassador 15Ks can earn up to $2000 a month in residual commissions
  • Ambassador 18Ks can earn up to $2500 a month in residual commissions
  • Ambassador 20Ks can earn up to $3000 a month in residual commissions
  • Ambassador 25Ks can earn up to $3500 a month in residual commissions
  • Ambassador 30Ks can earn up to $4000 a month in residual commissions
  • Ambassador 35Ks can earn up to $4500 a month in residual commissions
  • Ambassador 40Ks can earn up to $5000 a month in residual commissions
  • Ambassador 45Ks can earn up to $5500 a month in residual commissions
  • Ambassador 50Ks can earn up to $6000 a month in residual commissions
  • Ambassador 60Ks can earn up to $7000 a month in residual commissions
  • Ambassador 70Ks can earn up to $8000 a month in residual commissions
  • Ambassador 80Ks can earn up to $9000 a month in residual commissions
  • Ambassador 90Ks can earn up to $10,000 a month in residual commissions
  • Legend 100Ks can earn up to $20,000 a month in residual commissions
  • Legend 200Ks can earn up to $30,000 a month in residual commissions
  • Legend 300Ks can earn up to $40,000 a month in residual commissions
  • Legend 400Ks can earn up to $50,000 a month in residual commissions
  • Legend 500Ks can earn up to $60,000 a month in residual commissions

Once paid out on, volume is matched against the stronger binary team side and flushed.

Any leftover volume on the stronger binary team side carries over into the following month.

Check Match

Life Activated Brands affiliates earn a Check Match on residual commissions earned by recruited affiliates.

The Check Match is paid out down two levels of recruitment. How much an affiliate earns is based on rank:

  • Ambassador 6Ks earn a 10% match on level 1 (personally recruited affiliates)
  • Ambassador 8Ks earn a 15% match on level 1
  • Ambassador 10Ks earn a 20% match on level 1
  • Ambassador 12Ks earn a 25% match on level 1
  • Ambassador 15Ks earn a 25% match on level 1 and 10% on level 2
  • Ambassador 18Ks earn a 25% match on level 1 and 15% on level 2
  • Ambassador 20Ks earn a 25% match on level 1 and 20% on level 2
  • Ambassador 25Ks earn a 25% match on levels 1 and 2
  • Ambassador 30Ks earn a 30% match on level 1 and 25% on level 2
  • Ambassador 35Ks earn a 35% match on level 1 and 25% on level 2
  • Ambassador 40Ks earn a 40% match on level 1 and 25% on level 2
  • Ambassador 45Ks earn a 50% match on level 1 and 25% on level 2
  • Ambassador 50Ks earn a 50% match on level 1 and 30% on level 2
  • Ambassador 60Ks earn a 50% match on level 1 and 35% on level 2
  • Ambassador 70Ks earn a 50% match on level 1 and 40% on level 2
  • Ambassador 80Ks earn a 50% match on level 1 and 45% on level 2
  • Ambassador 90Ks and higher earn a 50% match on levels 1 and 2

Rank Achievement Bonus

Life Activated Brands pays a Rank Achievement Bonus to affiliates who qualify at Ambassador 500 and higher.

  • qualify at Ambassador 500, Ambassador 1K, Ambassador 2K or Ambassador 4K and receive $100
  • qualify at Ambassador 6K, Ambassador 8K or Ambassador 10K and receive $250
  • qualify at Ambassador 12K, Ambassador 15K, Ambassador 18K or Ambassador 20K and receive $500
  • qualify at Ambassador 25K, Ambassador 30K, Ambassador 35K or Ambassador 40K and receive $750
  • qualify at Ambassador 45K, Ambassador 50K, Ambassador 60K or Ambassador 70K and receive $1000
  • qualify at Ambassador 80K and receive $1250
  • qualify at Ambassador 90K and receive $1500
  • qualify at Legend 100K and receive $1750
  • qualify at Legend 200K and receive $2000
  • qualify at Legend 300K and receive $3000
  • qualify at Legend 400K and receive $4000
  • qualify at Legend 500K and receive $5000

Note that for the ranks where payments are the same, these are sequential qualification bonuses paid out at each rank.

Leadership Pool

Life Activated Brands takes 1% of company-wide sales volume and placed it into the Leadership Pool.

The Leadership Pool is distributed to Ambassador 25K and higher ranked affiliates based on shares.

  • Ambassador 25Ks receive two Leadership Pool shares
  • Ambassador 30Ks receive three Leadership Pool shares
  • Ambassador 35Ks receive five Leadership Pool shares
  • Ambassador 40Ks to Legend 100Ks receive ten Leadership Pool shares
  • Legend 200Ks receive twenty Leadership Pool shares
  • Legend 300Ks receive thirty Leadership Pool shares
  • Legend 400Ks receive forty Leadership Pool shares
  • Legend 500Ks receive fifty Leadership Pool shares

The Leadership Pool is calculated and paid monthly.

Joining Life Activated Brands

Basic Life Activated Brands affiliate membership is $49 annually.

If an affiliate signs up with a “LAB Business Starter Pack”, the $49 annual fee is payable from the second year.

Life Activated Brands Conclusion

My initial reaction to Life Activated Brands was that it was another “me-too” CBD opp. Granted it was a bit more fleshed out than a standalone CBD opp, it still had that air of “let’s see what sticks” to it.

When I learned Life Activated Brands launched back in 2019, I cut them a bit of slack.

While MLM CBD launched are definitely a cliche in 2022, they weren’t as much so three years ago.

That said I feel Life Activated Brands’ products are more the result of “we can make this”, as opposed to there being any genuine marketing hook.

LaCore Enterprises is backed by LaCore Labs, an inhouse supplement manufacturer. Quality wise Life Activated Brands’ products might be top notch – but compared to the wider market?

You’ve essentially got a morinda supplement, weight loss aids (built around a laxative tea) and CBD oils.

Moringa powder and laxative tea are readily available for far less than Life Activated Brands are charging.  And I didn’t deep-dive to see what’s out there, this is a quick Amazon search.

CBD oils are of course available everywhere too, leaving Life Activated Brands’ offering lacking. I don’t see the reason to buy from them outside of the MLM opportunity.

This isn’t unique to Life Activated Brands either, it’s a common issue across LaCore Enterprise’s companies.

Thankfully Life Activated Brands avoids the other common issue, faceless corporation syndrome. You know who’s running Life Activated Brands and can look them up (still not sure what’s up with Kimberly Coleman’s history though).

Moving onto the compensation plan, it’s straight-forward enough but ranking could be streamlined a bit.

I’m not a fan of micro steps and Life Activated Brands really push this with their twenty-nine ranks.

The main reason for this appears to be capping of monthly residual commissions. I don’t see why it has to be so incremental.

Practically affiliates are going to rank up as they increase volume anyway, so they’re unlikely to notice it – but I felt it added unnecessary complication.

Particularly in the mid ranks. Qualification increases by 5000 GV but corresponds to a measly $500 a month commission increase. That seems pretty lopsided.

The good news is, and I have to give LaCore Enterprises credit here as they’re consistent, is retail is a focus of the business.

Life Activated Brands’ compensation plan has retail customer requirements, however I feel retail volume could be a bit better clarified.

As I understand it you just need to generate retail customer orders, how much they order doesn’t matter.

What we can do though is use these requirements to ascertain whether our potential upline are focused on retail.

Everyone is Life Activated Brands is required to generate 70 PV or more each month. A self-purchase (autoship) order is OK. What you want to see though is matching retail volume.

Ideally retail volume would exceed volume generated by the affiliate’s own order. Remember having an order isn’t required, so it’s possible the upline might be generating 100% of required PV through retail sales (this would be great to see!).

Unfortunately Life Activated Brands’ retail viability brings us back to the product offering.

Definitely shop around before you commit to anything. And perhaps even pose that as a question to a Life Activated Brands affiliate.

Feel free to let us know how it goes in the comments below. Good luck!