Make Wellness prelaunched on a marketing website domain back in August.

Two immediate points of concern were:

  • ambiguity as to when the company would actually launch; and
  • Make Wellness’ initial prelaunch being a pyramid scheme.

Since August Make Wellness has dropped mandatory purchase requirements for affiliates.

Make Wellness has also launched on a permanent domain, so today we’re revisiting the company for a full review.

The Company

Make Wellness doesn’t provide a corporate address on its website.

The arbitration clause in Make Wellness’ Terms of Service suggest the company is based out of Utah. That said, the Utah address provided on Make Wellness’ products is a virtual office provided by Alliance Virtual Offices.

Heading up Make Wellness we have co-founders Justin Prince, Truman Hunt and Robert Finigan.

Justin Prince cites himself as a co-creator of Modere, an nutritional supplement MLM company.

Prince’s relationship with Modere broke down through a series of lawsuits. Following his termination, Prince sued Modere and Modere sued Prince.

Unfortunately being state-level cases filed in Utah, I haven’t been able to track the cases beyond initial filings last October.

A social media video published by Prince earlier this year however suggests he was prevailing. I haven’t seen any official updates from Modere.

Truman Hunt made a name for himself in the MLM industry as Nu Skin’s CEO dating back to 2003.

Under Hunt’s leadership, NuSkin

Truman stood down as Nu Skin’s CEO in December 2016. He was cited as Utah’s highest paid CEO for the same year.

Robert Finigan is Modere’s former Chief Marketing Officer.

Make Wellness’ Products

Make Wellness markets a range of supplements it claims contain “Proprietary Bioactive Precision Peptides”.

Proprietary Bioactive Precision Peptides are found in nature and effectively communicate with our body chemistry, directing cellular pathways towards youthful regeneration and away from age related decline.

Processing technology has been developed to protect and preserve bioactive precision peptides’ physiological activity and bioavailability.

  • Calm – “combines four powerful ingredients–Ashwagandha, Lemon Balm Extract, GABA and L-Theanine–designed to naturally lower cortisol levels, reduce stress, and help balance stress hormones for relaxation without drowsiness”, retails at $49.99 for a box of thirty single-serve sachets
  • Energized – “designed to power your day with clean, sustained energy”, retails at $79.99 for a box of thirty single-serve sachets
  • Fit – “supports the natural muscle recovery process, protects muscle mass to support healthy aging and reduces recovery time after exercise”, retails at $119.99 for a box of thirty single-serve sachets
  • Focused – “enhance concentration, support memory, and reduce mental fatigue”, retails at $59.99 for a box of thirty capsules
  • Hydrated – “take this Peptide Support Product FIRST before using other Peptide products”, retails at $49.99 for a vox of thirty single-serve sachets
  • Lean – appetite suppressant, retails at $89.99 for a box of thirty capsules

Make Wellness’ Compensation Plan

Make Wellness’ compensation plan pays upfront on retail sales and recruited affiliate purchases. Residual commissions are paid on unilevel team generations.

Make Wellness Affiliate Ranks

There are fourteen affiliate ranks within Make Wellness’ compensation plan.

Along with their respective qualification criteria, they are as follows:

  • Affiliate – sign up as a Make Wellness affiliate and generate $1 to $499 monthly PV
  • Affiliate 1 – generate $500 to $999 in monthly PV
  • Affiliate 2 – generate $1000 to $1999 in monthly PV
  • Premier Affiliate – generate $2000 to $3999 in monthly PV
  • 4K Premier – generate $4000 to $6999 in monthly PV
  • 7K Premier – generate $7000 to $9999 in monthly PV
  • 10K Premier – generate $10,000 to $11,999 in monthly PV
  • 12K Premier – generate $12,000 to $14,999 in monthly PV
  • 15K Premier – generate $15,000 to $19,999 in monthly PV
  • 20K Premier – generate $20,000 to $24,999 in monthly PV
  • 25K Premier – generate $25,000 to $29,999 in monthly PV
  • 30K Premier – generate $30,000 to $34,999 in monthly PV
  • 35K Premier – generate $35,000 to $39,999 in monthly PV
  • 40K Premier – generate $40,000 or more in monthly PV

PV stands for “Personal Volume”. Make Wellness tracks PV as:

  1. an affiliates own purchases;
  2. purchases by their personally referred retail customers; and
  3. purchases by their personally recruited affiliates

Customer Sales Bonus

The Customer Sales Bonus pays affiliates on retail customer sales made by affiliates they’ve recruited.

  • affiliates you recruit generate $0 to $1999 in monthly retail customer orders = 4% Customer Sales Bonus
  • affiliates you recruit generate $2000 to $3999 in monthly retail customer orders = 6% Customer Sales Bonus
  • affiliates you recruit generate $4000 to $9999 in monthly retail customer orders = 8% Customer Sales Bonus
  • affiliates you recruit generate $10,000 or more in monthly retail customer orders = 10% Customer Sales Bonus

Circle Sales Bonus

The Circle Sales Bonus is a percentage commission paid on PV each month:

  • qualify as an Affiliate and receive 10%
  • qualify as an Affiliate 1 and receive 12% (guaranteed min $80)
  • qualify as an Affiliate 2 and receive 14% (guaranteed min $140)
  • qualify as a Premier Affiliate and receive 20% (guaranteed min $500), plus $75 product credit
  • qualify as a 4K Premier and receive 22% (guaranteed min $880), plus $100 product credit
  • qualify as a 7K Premier and receive 24% (guaranteed min $1680), plus $125 product credit
  • qualify at a 10K Premier and receive 26% (guaranteed min $2600), plus $175 product credit
  • qualify as a 12K Premier and receive 28% (guaranteed min $3360), plus $200 product credit
  • qualify as a 15K Premier and receive 30% (guaranteed min $4500), plus $200 product credit
  • qualify as a 20K Premier and receive 32% (guaranteed min $6400), plus $200 product credit
  • qualify as a 25K Premier and receive 34% (guaranteed min $8500), plus $200 product credit
  • qualify as a 30K Premier and receive 36% (guaranteed min $10,800), plus $200 product credit
  • qualify as a 35K Premier and receive 38% (guaranteed min $13,300), plus $200 product credit
  • qualify as a 40K Premier and receive 40% (guaranteed min $16,000), plus $200 product credit

Affiliate Development Bonus

Premier Affiliate and higher ranked affiliates qualify for the Affiliate Development Bonus.

The Affiliate Development Bonus is a generational bonus tracked through a unilevel team.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Generations within each unilevel team leg are defined when a Premier Affiliate or higher ranked affiliate is found in the leg, after the first recruited affiliate in the leg (i.e. level 1 of that leg).

In other words, the first Premier Affiliate or higher recruited into a unilevel team leg by another affiliate in the leg (not you), caps off the first generation for that leg.

The second generation begins immediate after, and runs until another Premier Affiliate or higher ranked affiliate is found deeper in the leg.

Using this generational structure, Premier Affiliate and higher ranked affiliates are able to earn the Affiliate Development Bonus on up to five generations per unilevel team leg.

  • generate one Premier Affiliate or higher ranked unilevel team leg = 8% commission on one generation per leg
  • generate two Premier Affiliate or higher ranked unilevel team legs = 8% on the first generation and 6% on the second per leg
  • generate three Premier Affiliate or higher ranked unilevel team legs = 8% on the first generation, 6% on the second and 4% on the third per leg
  • generate four Premier Affiliate or higher ranked unilevel team legs = 8% on the first generation, 6% on the second, 4% on the third and 2% on the fourth
  • generate five Premier Affiliate or higher ranked unilevel team legs = 8% on the first generation, 6% on the second, 4% on the third, 2% on the fourth and 1% on the fifth

A “Premier Affiliate or higher ranked unilevel team leg” is a unilevel team leg with a Premier Affiliate or higher ranked affiliate anywhere in the leg.

Rank Achievement Bonus

The Rank Achievement Bonus is paid out to Premier Affiliate and higher ranked affiliates who qualify as per additional set rank criteria.

  • 25K Leader – have four Premier Affiliate or higher in your downline, have two Premier Qualified Teams and generate $25,000 in downline sales volume = $500 bonus
  • 50K Leader – have eight Premier Affiliates or higher in your downline, have three Premier Qualified Teams and generate $50,000 in downline sales volume = $1000 bonus
  • 100K Visionary – have fifteen Premier Affiliates or higher in your downline, have four Premier Qualified Teams and generate $100,000 in downline sales volume = $1500 bonus
  • 150K Visionary – have twenty-five Premier Affiliates or higher in your downline, have five Premier Qualified Teams and generate $150,000 in downline sales volume = $2500 bonus
  • 200K Visionary – have forty Premier Affiliates or higher in your downline, maintain five Premier Qualified Teams and generate $200,000 in downline sales volume = $5000 bonus
  • 300K Visionary – maintain forty Premier Affiliates or higher in your downline, maintain five Premier Qualified Teams and generate $300,000 in downline sales volume = $7500 bonus
  • 400K Visionary – have fifty Premier Affiliates or higher in your downline, maintain five Premier Qualified Teams and generate $400,000 in downline sales volume = $10,000
  • 500K Mentor – maintain fifty Premier Affiliates or higher in your downline and generate $500,000 in downline sales volume = $12,500 bonus
  • 750K Mentor – maintain fifty Premier Affiliates or higher in your downline, maintain five Premier Qualified Teams and generate $750,000 in downline sales volume = $20,000 bonus
  • 1M Impact Maker – maintain fifty Premier Affiliates or higher in your downline, maintain five Premier Qualified Teams and generate $1,000,000 in downline sales volume = 25,000 bonus
  • 1.5M Impact Maker – have sixty Premier Affiliates or higher in your downline, have six Premier Qualified Teams and generate $1,500,000 in downline sales volume = $30,000 bonus
  • 2M Impact Maker – maintain sixty Premier Affiliates or higher in your downline, maintain six Premier Qualified Teams and generate $2,000,000 in downline sales volume = $40,000 bonus
  • 2.5M Impact Maker – maintain sixty Premier Affiliates or higher in your downline, maintain six Premier Qualified Teams and generate $2,500,000 in downline sales volume = $50,000 bonus
  • 3M Impact Maker – have seventy Premier Affiliates or higher in your downline, have seven Premier Qualified Teams and generate $3,000,000 in downline sales volume = $60,000 bonus
  • 3.5M Impact Maker – maintain seventy Premier Affiliates or higher in your downline, maintain seven Premier Qualified Teams and generate $70,000 in downline sales volume = $70,000 bonus
  • 4M Legacy Maker – maintain seventy Premier Affiliates or higher in your downline, maintain seven Premier Qualified Teams and generate $4,000,000 in downline sales volume = $80,000 bonus
  • 4.5M Legacy Maker – have eighty Premier Affiliates or higher in your downline, have eight Premier Qualified Teams and generate $4,500,000 in downline sales volume = $90,000 bonus
  • 5M Legacy Maker – maintain eighty Premier Affiliates or higher in your downline, maintain eight Premier Qualified Teams and generate $5,000,000 in downline sales volume = $100,000 bonus

A “Premier Qualified Team” is a unilevel team leg that qualifies for the Affiliate Development Bonus.

Income Guarantees

Make Wellness guarantees income based on affiliate recruitment:

  • recruit three affiliates who qualify at Premier Affiliate or higher = $1500 a month guaranteed income
  • recruit four affiliates who qualify at Premier Affiliate or higher = $2000 a month guaranteed income
  • recruit five affiliates who qualify at Premier Affiliate or higher = $3000 a month guaranteed income

Note that as of November 2024, Make Wellness claims it will drop income guarantees at the end of March 2025.

Founders Bonus

The Founders Bonus is an additional bonus awarded to affiliates who qualify for the Rank Achievement Bonus (see “Rank Achievement Bonus” above).

  • qualify at 25K Leader and receive an additional $2000 over two months
  • qualify at 50K Leader and receive $2000 over two months
  • qualify at 100K Visionary and receive $5000 over two months
  • qualify at 150K Visionary and receive $10,000 over three months
  • qualify at 200K Visionary and receive $15,000 over three months
  • qualify at 300K Visionary and receive $20,000 over six months
  • qualify at 400K Visionary and receive $50,000 over six months

Note that the qualifying period for the Founders Bonus is the end of March 2026.

Joining Make Wellness

Make Wellness affiliate membership is free.

Make Wellness Conclusion

Make Wellness’ product range has an obvious overlap with other supplements available on the market (both MLM and non-MLM).

You’re basically paying a premium for “proprietary bioactive precision peptides”, which Make Wellness claims were discovered through “AI-driven methods”.

The discovery of the Bioactive Precision Peptides through AI-driven methods showcases the potential of technology to revolutionize nutritional science.

This approach accelerates the discovery process and allows more targeted and efficient identification of Bioactive Precision Peptides with specific desired properties.

Unlike traditional serendipitous approaches to nutritional intervention discovery, the AI platform allows for a targeted approach.

Call me skeptical but this feels like an excuse to ram AI marketing into a nutritional supplement sales pitch.

Peptides themselves are

strings of molecules called amino acids, which are the “building blocks” of proteins.

Studies show that some peptides may also have benefits for your skin, muscles, and maybe your weight. So, for decades, companies have been putting them into skin care products and dietary supplements you can buy over the counter.

Make Wellness seek to differentiate themselves by providing purportedly “proprietary” peptides but, other than the AI marketing angle, don’t go into specifics.

By partnering with leading labs, we are developing a range of products to address every aspect of health. Including sleep, energy, stress, weight-management, beauty and longevity.

By harnessing the power of nature. We offer a vastly superior, more effective, and safer approach to health wellness and beauty.

This is from Make Wellness’ website, which is where you’d expect them to delve into the claimed “science” Make Wellness is marketing their supplements on.

Without any scientific documentation, Make Wellness’ product offering is questionably overpriced backed by unverifiable marketing claims.

Make Wellness’ compensation plan is an improvement from the mandatory purchases baked into the original prelaunch offering.

Unfortunately though the current iteration leaves itself wide open to affiliate autoship recruitment.

Retail sales aren’t incentivized beyond the same commissions paid on personal recruitment purchases.

The Customer Sales Bonus only pays on retail activity generated by recruited affiliates. Beyond that retail sales can be ignored. A Make Wellness affiliate can focus on autoship recruitment and, over time, max out the compensation plan.

The quickest way to address this is to require a percentage of monthly required GV to be retail customer volume. Coming from Make Wellness’ mandatory affiliate purchases at prelaunch, this omission feels very much like *wink wink, nudge nudge* pseudo-compliance.

The good news is establishing whether retail sales are being focused on is straight-forward. As a potential Make Wellness affiliate, you want to ask your potential upline how much of their Circle Bonus qualifying volume is attributable to retail sales.

If retail sales don’t make up at least half of their generated monthly Circle Bonus qualifying volume (make sure you include their own purchases as non-retail volume), that affiliate is running their Make Wellness business as a pyramid scheme.

Frankly I’m not seeing anything in Make Wellness’ compensation plan to suggest this wouldn’t be the case (outside of the odd newly recruited affiliate with a few retail customers).

This may or may not matter to you as, admittedly, Make Wellness doesn’t have a cost of entry. Still, it’s worth considering that life is full of things that appear free but actually aren’t.

Make Wellness not charging affiliates to sign up might make for inflated signup numbers but doesn’t speak to the long-term viability of the company.

Pending Make Wellness providing consumers with claimed “science” regarding their purportedly “proprietary” peptides, and addressing the lack of retail sales focus, approach with caution.