LifeWave Review: Skin patches and recruitment
LifeWave was founded in 2004 and is based out of the US state of California.
Heading up the company is CEO and Founder, David Schmidt. Schmidt’s LifeWave corporate bio states that he has ‘experience in business and product development (that) spans over 25 years‘.
Schmidt is credited with having owned ‘successful companies involved in manufacturing and product development‘, however LifeWave appears to be his first MLM venture.
Read on for a full review of the LifeWave MLM business opportunity.
The LifeWave Product Line
LifeWave’s flagship product is a range of patches they claim are ‘clinically proven to stimulate acupuncture points, ultimately improving the flow of energy in the body‘.
The company also claims the patches are ‘backed by solid research and over 60 clinical studies‘ and ‘demonstrate real and immediate results‘, including improved energy, pain relief, better sleep, anti-ageing and weight loss.
The LifeWave Technology was born out of 3 years of intense research by David into the concept of being able to naturally increase energy and stamina through elevation of fat burning utilizing wireless communication to the human body.
The LifeWave Technology is now available to the public and David has committed the past 7 years into making this opportunity a reality.
A number of papers, letters and studies are published on the LifeWave website, however whether or not any of these are independent is not entirely clear.
LifeWave appear to dodge the question in their product FAQ:
Have the patches been independently tested?
LifeWave has completed dozens of clinical studies that prove the patch products improve health and wellness.
In addition to the patches, LifeWave also market a nutrition “system”, a cell phone radiation exposure reducer and a LifeWave branded homeopathy product range.
The LifeWave Compensation Plan
LifeWave’s compensation plan is primarily geared towards the recruitment of new affiliates and their purchase of the company’s products. Weekly residual commissions are paid out via a binary with a unilevel based matching bonus.
LifeWave offer their affiliates retail commissions on product orders made by retail customers (non-affiliates).
Customers can order products directly from LifeWave at retail prices, and LifeWave automatically sends you the retail profits (difference between wholesale and retail) each week.
Referred to as a “Product Introduction Bonus”, LifeWave pay affiliates commissions on the recruitment of new affiliates.
How much of a commission is paid out depends on how much money a new LifeWave affiliate spends on membership:
- Bronze – $15
- Silver – $50
- Gold – $100
- Platinum – $150
- Diamond – $200
If an affiliate upgrades their membership at any time, provided they meet the recruitment commission qualification criteria, the recruiting affiliate earns the difference in commission above between the two membership levels (the current membership level and the one being upgraded to).
Note that in order to qualify for recruitment commissions, a LifeWave affiliate must have purchased at least 55 Product Volume (PV) within five weeks prior to the week the commission is being paid out.
Residual commissions in LifeWave are paid out using a binary compensation structure. A binary compensation structure places an affiliate at the top of the structure with two positions directly under them.
These two positions form the beginning of two sides, with both positions branching out into an additional two positions each, again and again down a theoretically unlimited number of levels.
Positions in an affiliates binary are filled either via direct recruitment, or the recruiting efforts of an affiliate’s up and downlines.
Commissions are paid out based on volume generated by both sides of an affiliate’s binary (downline volume), with 330 Group Volume (GV) matched up from one side with 660 GV on the other side (which side is matched up with the other does not matter).
Everytime the above volume matching condition is met (calculated weekly), an affiliate earns a $50 commission.
Binary commissions in LifeWave are capped weekly, depending on how much an affiliate pays each month in membership fees:
- Bronze – $5000
- Silver – $15,000
- Gold – $25,000
- Platinum – ?
- Diamond – ?
LiveWave do not specify how much Platinum and Diamond ranked affiliates can earn in the binary (presumably it’s the same as Gold or not capped).
Note that in order to qualify for binary commissions a LifeWave affiliate must have personally recruited at least two new affiliates (who are placed one on each binary side) and maintain a 55 PV order over the last 5 weeks prior to the binary commission being paid out.
LifeWave offer affiliates a matching bonus on binary commissions earnt by their personally recruited downlines. This is tracked via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of the structure, with every personally recruited affiliate placed directly under them (level 1).
If any level 1 affiliates recruit affiliates of their own, they are then placed on level 2 of the original affiliate’s unilevel team. If any level 2 affiliates recruit new affiliates they are placed on level 3 and so on and so forth.
LifeWave cap their Matching Bonus at three levels of recruitment, with each level having to be qualified for as follows:
- Level 1 (25%) – must be Silver ranked or higher, have purchased at least 110 PV of products in the 5 weeks prior to the matching bonus being paid out on, recruited at least 4 affiliates of equal or higher rank (2 on each side of the binary) and have had at least 2 volume matches in the binary for that particular week
- Level 2 (20%) – must be Gold ranked or higher, have purchased at least 100 PV of products in the 5 weeks prior to the matching bonus being paid out on, recruited at least 4 Silver or higher ranked affiliates (2 on each side of the binary) and have had at least 6 volume matches in the binary for that particular week
- Level 3 (20%) – must be Gold ranked or higher, have purchased at least 110 PV of products in the 5 weeks prior to the matching bonus being paid out on, recruited at least 6 Silver or higher ranked affiliates (2 on each of the binary) and have had at least 10 volume matches in the binary for that particular week
Affiliate membership to LifeWave is priced as follows:
- Starter – $25
- Bronze – $99
- Silver – $299
- Gold – $499
- Diamond – $1499
How much an affiliate spends on membership directly effects their potential earnings in the LifeWave compensation plan.
When going over the LifeWave compensation plan it struck me that the business has been set up more as a buying club than an MLM income opportunity.
For starters there’s the commissions paid out on the recruitment of new affiliates. Nothing is paid out on the Starter level however with all commissions and bonuses offered to affiliates affected by their membership level, the idea here is obviously that newly recruited affiliates don’t buy in at the Starter level.
When you consider the mandatory purchase of products required from affiliates in order to qualify as “active” for commissions, the focus of LifeWave is steeply skewered towards the recruitment of new affiliates and having them purchase products each month.
Every qualifying LifeWave member may earn bonuses each time they personally enroll a new member.
This naturally introduces a pyramid scheme element to the business, with affiliates able to qualify themselves for commissions via self-purchase and solely focusing on recruiting new affiliates and getting them to self-qualify too.
Effectively the required product purchases equate to a 5 week autoship requirement for affiliates and, due to the fact commissions are tied into the purchase, draws into question the motive behind the purchase of products.
Are affiliates buying products because they are going to use them or to qualify for commissions?
Retail, apart from the mention of it in the compensation plan, is paid little attention to. All qualification criteria in the LifeWave compensation plan is a combination of recruiting new affiliates and/or purchasing products as an affiliate.
I’d strongly advise prospective affiliates to check what the retail sales volume of their potential uplines is. I suspect due to how the compensation plan is laid out there’s little to no retail activity here but the possibility exists.
Far more likely (and profitable) I imagine would be most of the revenue coming from affiliates in order to qualify for commissions, with those they recruit doing the same.
Unfortunately the above scenario would put LifeWave squarely in pyramid scheme territory.
One possible reason for this might be the inherent difficulty in trying to convince people a small plastic patch is going to affect to passively affect their health.
You can cite all the studies you want but at the end of the day health improving patches are always going to be a hard sell.
I bought into the Lifewave products years ago during the early launch stages. I found the energy patches, which one wears on the upper parts of the chest and optionally in other areas of the body even while bathing, to be quite effective. I can say I did experience a sustained level of energy throughout the day while wearing them.
Sometimes I’d forget to wear them or I’d forget to take them off and when I did remember to pull them off, I’d be left with painful welts and even some ripped skin due to the adhesive backings.
I didn’t think the product could be marketed properly due to the pricey cost, the amount of explaining one had to do for a new product trying to convince someone that patches were unique, and how they worked, etc, etc. I imagined someone having to wear numerous patches for every ailment, symptom or basic need on a daily basis.
In the end due to the pricey element, I stopped buying them altogether.
Any indication as to what these patches cost?
It’s woo, folks. This is pseudo-science.
An unpowered patch that somehow introduces “radio waves” to stimulate the human body? Bull****.
Its called a placebo effect. I am sure you know what it is. Ton of people say they had additional energy while wearing magnetic bracelet. It was proven to be the placebo effect.
Do they also have patches that are placed on feet to get radiation and dangerous chemicals pulled out of bodies? They were really popular few years ago.
From $70 to $90 bucks/USD per 30 patch box.
This independent distributor’s site lists the various price ranges …
FTC sued the original “Kinoki” pad makers out of business. They still owed FTC judgements.
They don’t sell that as a standard, “patches placed on feet”. You’ll need to place them there yourself. 🙂
The patches can be placed anywhere you want, and the effect will be exactly what you expect it to be.
Some highlights (low-lights?) of LifeWave…
Some of the most enthusiastic endorsements came from… horse owners, when they applied the patches to horses and claimed to have noticed the animals reacting to them.
Their most recent study, published in a Korean Journal that accepts just about anything that had to do with herbal or accupuncture, did not even bother to use control or placebo.
Their owner perpetuates the myth that accupuncture is 5000 years old (it’s maybe 2000 years old) and 1.8 billion people rely on accupuncture (there’s only 1.35 billion people in China, and most of them do NOT use accupuncture, but herbal meds).
Their study claims that the patches absorbs human body heat and re-rediates it back as visible light, stimulating the accupressure points. (How big is that patch again?)
Although I wouldn’t rule out there being a placebo effect with many products and concoctions on the market,
I had noticed a significant difference when I wore the patches as opposed to when I didn’t wear them.
I concluded it had to have been due to a lack of proper nutrition or rest at the time.
On the other hand, having read about,researched, and consumed numerous other health promoting products which featured a myriad of benefits, I did not notice or feel anything that I could say they were “working” or enhancing anything that was listed by the manufacturer or the marketing copy.
Personal and close experiences:
I have found the Icewave patches to be effective in reducing pain.
I have observed numerous people finding that the patches helped them regarding pain reduction. I estimate a failure rate of about 10% or less. The failures could be due to incorrect placement.
At least 60% of contacts trying the Silent Night patch (improving the quality of sleep) found the effects to be beneficial. These patches have been approved by the medical authorities in France.
I have watched how doubters with MS tried the Energy patches and walked much, much better. It could not be placebo since they were clear unbelievers.
I prefer not to write more since I do not want to give a sales pitch.
They work. Simple as that. Hundreds of thousands of people – including medical doctors would not buy plastic patches with no effect. It just too silly to think such a product would be on the market for more than 10 years if it didn’t work.
Top athletes use them. High profile celebreties use them. They work on horses, dogs, cats and so on.
Saying it is woo, is uninformed at best.
Products or services will normally be available in a market as long as the ones producing and selling them still can make a profit. A product doesn’t need to work to be profitable.
A product will usually disappear from the market when it’s no longer profitable to produce and sell. That’s the most common reason for why products may disappear.
So your idea seems to be fundamentally wrong. People can clearly buy “woo” if they believe in it themselves.
Name a few of them?
Here’s a list of the world’s highest paid athletes, to refresh your memory.
And so will probably the opposite be?
Uninformed people are usually more willing to believe in ideas and less eager to ask questions.
I am not a distributor. I went to hear the founder and CEO speak. I was still really skeptical.
Then I saw a thermal image of the inflammation and pain reduction after the pain patches were applied. It was the same effect as acupuncture.
So I tried it on my daughter, 11 yo, who has had growing pains: shoulders, back, gluteus, knees and all.
She was twirling, dancing at night. One patch at lumbar 3; she danced some more, then said she didn’t notice any pain except in her knees. Another patch at lumbar 4, she twirled around some more, and said no pain in her knees.
I was floored. Her worst knee pain comes about when she goes up and down stairs. I had her climb onto the sofa, no pain, step down, and still no pain.
The next morning, still no pain; they fell off from her due to sweating at school, and the pain returned. What to believe?
The older daughter has been chronically congested. I put one patch on acupuncture point Ub 23, and she immediately could breathe through her nostrils again.
The problem was that she was so energized she could not sleep. I moved the patch to acupuncture Lv 3 instead, and she crashed on the sofa (she couldn’t even make it to her bedroom) in less than 60 seconds.
This was hilarious. But what to believe?!
The next day, an 86 yo patient with severe, chronic head pressure and occipital pain got “10% better” within minutes of having two patches applied to the occiput.
I was just experimenting, doubting these patches the whole time. Now I want to try it on people with pain, insomnia, stress, etc. for the heck of seeing if they really do work on people with no prior knowledge of what it is or how it might work and for what conditions.
What if it really does work on 80-90% of people??? It’s greatest value would be it’s effectiveness.
If it provides value for people, the demand would continue, despite nay-sayers and skeptics.
Why hasn’t LifeWave had the patches independently tested and peer-reviewed then?
I’ve been a Lifewave Member since 2004. Lifewave patches are patented and actually have many independent studies which can be accessed at the lifewave website under Products/Science including the following impressive study done in hospitals in France.
The medical doctor who was the principal investigator for this study is Dr. Pierre Volckmann who was the Medical Director of a hospital system in France that includes over 75 institutions and 27 private hospitals.
He is a member of numerous professional medical societies, including being the former secretary general of the French Society for the Study and Treatment of Pain (SFETD).
The Lifewave “IceWave” clinical study was a Double blind, placebo controlled study with 100 individuals with chronic pain which was performed with medical doctors in a hospital.
The IceWave patches produced a statistically significant reduction in pain when compared to the placebo patch. 94% of the people tested with IceWave experienced a reduction in pain – (see link attached for details.)
Independent you say?
I came across your testimonial regarding Lifewave patches.
Have you tried them on the patients you suggested? Are you using them yourself.
It’s interesting to find BK Boreyko’s brother Jason shilling for this company now.
I have 3 types of arthritis that I know of. Osteo, lupus inflammatory type and Psoriatric.
These patches have kept me out of hospital from swelling events that turn into cellulitis, then can go septic, which could result in death pretty quickly.
They also allow me to not get faster joint degeneration which could result in worse walking situation and ultimately a wheelchair.
They help me with pain from cervical dystonia also and scoliosis. Arthritis pain also.
Many drugs that address these medical situation are very expensive and out of financial reach.
They can also have some very bad side effects, one could be cancer, the other detached retina and softened bones. The p ain drugs we know what can happen with long term use.
I am so glad these are available. They just help me in so many ways.
No, no they haven’t.
There is no verifiable evidence that LifeWave’s patches treat any of the medical conditions you cite.
They are also quite good at inducing psychosis and hallucinations as evidenced by Miss Marketing-guru extraordinaire Tina.
You’d be better served getting off that dumpsterfire Twitter and Facebook and bothering with reality instead.
All you need to read is their own disclaimer:
The only question about “clinical studies” that matters to any serious health researcher, healthcare professional or scientist is the study peer reviewed and published in medical journals such as JAMA and on the government’s NIH website pubmend.gov.
The product in question has to be named, not the product ingredients.
Also, OZ.. it might be time for an update review unless nothing has changed?
Something probably has changed in ten years :D. I’ve queued LifeWave up for a review update, thanks.