LaCore Enterprises @ BehindMLM

Brian Underwood responds to Rutherford’s Pruvit lawsuit

Brian Underwood is attempting to intervene in a lawsuit filed by Michael Rutherford against Pruvit. In a Motion to Intervene filed on June 14th, Underwood claims he and Rutherford had “a longstanding agreement and de facto partnership”.


Pruvit sued for use of petrochemical derived flavoring

A June 5th class-action lawsuit filed in California alleges Pruvit uses a flavoring derived from petrochemicals. This is a problem because Pruvit claims its products contain “no artificial flavors”.


Michael Rutherford sues Pruvit after commissions suspended

Michael Rutherford has been a Pruvit affiliate for over eight years. Through “Ketones Rule”, Rutherford and his family live off “approximately $60,000 to $80,000” a month in generated Pruvit commissions. Allegedly without warning or prior notification, Pruvit stopped paying out Rutherford in April 2023. So far alleged owed commissions to Ketones Rule is $181,393 and [Continue reading…]


Tava & Terry LaCore sued for copyright infringement & fraud

Tava, owner Terry LaCore and CEO Kenny Lloyd have been sued for copyright infringement. Plaintiff Sonja Williams also accuses several Tava defendants of running a pyramid scheme. Tava’s founders, Kenny and Chante Lloyd … bill Tava as “a safe haven for everyone,” without further explanation, and have the gall to promote Tava as “not just [Continue reading…]


Youngevity’s Innov8tive Nutrition “no vitamins” suit dismissed

Youngevity’s renewed legal action against Dave and Barb Pitcock has come to an end. As per a March 22nd order, the Pitcocks and defendants Innov8tive Nutrition, LaCore Enterprises, LaCore Nutraceuticals and LaCore Labs prevailed on a motion to dismiss.


Does LaCore Enterprises have a lead contamination problem?

Yesterday I was researching an MLM company debuting a strip-delivery supplement. It reminded me a lot of Axis Klarity from Elomir, an MLM company launched under LaCore Enterprises last year. Wondering if LaCore Enterprises might be behind this other company, I ran a few searches to see if anything come up. I forget the exact [Continue reading…]


Provizion Global Review: Autoship pyramid scheme with retail?

Provizion Global operates in the nutritional supplement MLM niche. Provizion Global is part of LaCore Enterprises. Both companies are based out of Texas and owned by Terry LaCore. Heading up Provizion Global is CEO Rick S. Nelson (right). As per Nelson’s Provizion Global corporate bio; Rick is a direct selling enthusiast and an international business [Continue reading…]


Elomir’s Axis Klarity promoted as mental illness treatment

Elomir’s co-founders are promoting flagship product Axis Klarity as a treatment for mental illness. And that’s just the tip of the illegal medical claims iceberg…


bHip Global Review: LaCore Enterprises’ pay to play pyramid

While BehindMLM has a whole section on LaCore Enterprises, we’ve never actually reviewed Lacore’s first launch; bHip Global. bHip Global operates in the nutritional supplement MLM niche. The company was founded in 2007 and is based out of Texas in the US. BehindMLM first came across Terry LaCore back in 2013, as part of our [Continue reading…]


PlayCare Health Review: Heart rate monitor + nutrition supps

PlayCare Health is a LaCore Enterprises MLM company. The company combines the personal development and nutritional supplement MLM niches. PlayCare Health Inc. was incorporated in Texas in February 2022. Terry LaCore is listed as the sole Director of the company. While PlayCare Health and LaCore Enterprises are owned by LaCore, he typically doesn’t front the [Continue reading…]