Frequense Review: Pitcocks go solo with LaCore Enterprises
Frequense fails to provide ownership or executive information on its website.
Frequense’s website domain (“frequense.com”), was registered in June 2023. The private registration was last updated on December 21st, 2023.
In Frequense’s website Terms and Conditions we find the Texas corporate address for LaCore Enterprises.
The only reference to LaCore Enterprises on Frequense’s website is mention of LaCore Payment Technologies:
Further research reveals Barb Pitcock citing herself as CEO of Frequense on social media:
Back in 2021 the Barb Pitcock was CEO of Innov8tive Nutrition, another LaCore Enterprises MLM company.
Barb and husband Dave Pitcock ran Innov8tive Nutrition with Heidi and Ken Whitehair.
Today Innov8tive Nutrition’s website is still up but there’s no ownership or executive information provided.
While Barb cites herself as Frequence’s CEO, Dave Pitcock appears to be involved but for some reason keeps a lower profile.
LaCore Enterprises is owned by Terry LaCore (right).
LaCore Enterprises owns and operates multiple MLM companies, most of which are in the nutritional supplement niche.
Why LaCore Enterprises and Barb Pitcock aren’t cited as respective owner and CEO on Frequense’s website is unclear.
As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money.
Frequense markets two nutritional supplements, Rise and Source.
- Rise is an “organic mushroom blend for cognitive boost” that retails at $99 for a 132 g tub (4.7 oz)
- Source is a general wellness supplement containing electrolytes, trace minerals, polyphenols, antioxidants, peptides and amino acids, retails at $49.99 for a 60 ml bottle (2 fl. oz.)
Typically LaCore Enterprises company products are manufactured in house through LaCore Labs.
Frequense fails to disclose whether its supplements are manufactured at LaCore Labs.
In addition to nutritional supplements, Frequense also markets a range of clothing:
Frequense’s Compensation Plan
Frequense pays commissions on the sale of Rise and Source to retail customers and recruited affiliates.
Frequense pays commissions down two levels of recruitment:
- level 1 (personal retail sales and sales to recruited affiliates) – 20%
- level 2 (sales made by recruited affiliates) – 10%
Frequense affiliate membership is free.
Freuquence feels like a pretty shallow MLM opportunity.
You’ve got a mushroom drink and some generic wellness drops. There’s no real hook to market and get people engaged.
I’m not sure if this is by design or a result of LaCore Enterprises’ MLM company factory.
Either way it puts a bit of a question mark on the long-term liability of Frequense. As far as I know why the Pitcock’s abandoned Innov8tive Nutrition hasn’t been publicly disclosed.
As with their supplements, Frequense’s compensation plan is dead simple. Sell products and get paid on two levels.
This could be good if the products are primarily being sold to retail customers (the plan is so simple anyone can understand it).
If the majority of product sales are to recruited affiliates however, Frequense is operating as a pyramid scheme.
Indicators of that being the case are how many active retail customers your potential Frequense upline has, as well as paying attention to how you were pitched on the company.
If the lead was the income opportunity, that’s a bad sign.
If it was through Frequense’s products, comparing pricing with similar supplements (there’s nothing unique here), might save you money before you commit to anything.