On March 17th BusinessForHome copy and pasted a lawsuit filed in Utah against Isagenix.

On March 18th Isagenix held a leadership call, on which Jim Coover addressed the lawsuit.

After addressing COVID-19 concerns, Coover (right) addressed an article that appeared “in an MLM magazine … of lesser repute”.

Our own coverage of the Utah lawsuit was published on March 20th, after the referenced leadership call took place.

With respect to the allegations in the lawsuit, which revolve around Isagenix corporate being in on a secret top earner retail racket, Coover stated;

I want to look you right in the eye and say there is no truth to these allegations.

That Isagenix has never actively promoted products on Amazon or encouraged others to do the same.

Coover maintains Plaintiffs Bryan Lund and Scott Christensen were ‘terminated for unlawful sales on Amazon‘.

In fact we have a concerted effort in our compliance department, to thwart unauthorized sales.

And in fact they’ve done a lot in that regard to dial back dramatically the amount of unauthorized sales that were actually happening.

With respect to Amazon this appears to be the case. At time of publication there were only three Isagenix product listings site-wide.

On eBay however a search for Isagenix returned five hundred and ninety four results.

Looking forward, Coover discloses Isagenix intends to file a motion to dismiss the Utah lawsuit.

Whether that motion is filed and then prevails remains to be seen.

In their lawsuit, Lund and Christensen represent they have evidence of Isagenix corporate being in on the racket.

These are believed to be written communication between Isagenix top earner Jay Bennett and Jennifer Rodriguez, a member of his downline.

Just a reminder that this is a state-level lawsuit, so we won’t be able to track it as closely as we normally do.


Update 24th March 2020 – Communications and supporting documents have emerged, directly contradicting Jim Coover’s denial claims.