Forever Living Products has announced it will terminate its MLM opportunity in the US from May 1st, 2026.

On April 1st, Forever Living Products updated its Company Policies and Procedures.

Section 1.01(b) confirms termination of the MLM opportunity in the US, as well as strongly suggesting one or more regulatory enforcement actions are pending;

As of May 1, 2026, the Company Policies and Procedures (“Company Policies”) applicable in the Unities States [sic] were amended due to unforeseeable restrictions making it unmanageable for Forever Living Products to mitigate its risk worldwide, while keeping the U.S. business structure as it is.

These restrictions include ongoing monitoring and structural requirements that make operating the current U.S. model impossible without introducing broader regulatory risk.

Rather than continue operating under unmanageable and increasing regulatory risk worldwide, the company has made the decision to narrow the U.S. structure and focus on a model centered on product sales and long-term compliance.

Forever Living Products doesn’t specify any particular change in the MLM regulatory environment in the US. Nor is BehindMLM aware of any recent changes.

BehindMLM first reviewed Forever Living Products in 2013. One of the primary concerns raised in our review was Forever Living Products’ $132 a month autoship recruitment scheme.

BehindMLM revisited Forever Living Products in 2017 and were dismayed that autoship recruitment was still a focus. In 2019 BehindMLM noted Forever Living Products autoship recruitment scheme had spread to Pakistan.

An autoship recruitment scheme is where an MLM company primarily derives profit on recruitment of promoters on a monthly autoship order. There is little to no retail activity within the business.

Autoship recruitment in MLM is a type of pyramid scheme, a fraudulent business model which Forever Living Products has had decades to remedy – but hasn’t.

The FTC included Forever Living Products in a group of MLM companies sent deceptive/unfair conduct notices in 2021.

In 2022 Truth In Advertising submitted a complaint to the FTC, documenting over 5500 “atypical income claims” being used to promote Forever Living Products.

In 2024, Forever Living Products informed the Direct Selling Self-Regulatory Council it had removed 13 social media posts containing false, deceptive or misleading income claims.

I can’t say for sure but I believe Forever Living Products has likely reached a settlement and/or otherwise resolved a regulatory enforcement action brought by the FTC.

The recent addition of FDA disclaimers on Forever Living Products’ social media suggests deceptive claims regarding products might have been part of the investigation.

It’s possible the FTC and/or FDA sent Forever Living Products another warning letter, but those are usually publicized when sent out.

Instead of just being honest about getting caught breaking longstanding US regulatory law regarding pyramid schemes, misleading and/or deceptive product marketing and income claims, Forever Living Products has falsely cited “unforeseeable restrictions” which were, in fact, entirely foreseeable.

Given Forever Living Products has been around since 1978 though, one can perhaps understand why the company feels rules have changed after getting away with decades of non-compliance.

Again, speculation on my part but I’d be surprised if we didn’t see an official announcement from the FTC and/or FDA over the next few months. I’m ruling out individual state action for now based on Forever Living Products citing “the US”, but this is still also a possibility.

From May 1st, 2026, here’s how Forever Living Products’ business operations will look in the US;

Summary of changes beginning May 1, 2026:

• Sponsoring new Forever Business Owners in the United States will cease.

• Qualification for incentives tied to sponsoring or organizational expansion will end.

• Forever Shared Retail/Amazon Subscription Program will be discontinued. (Annual Subscription Fee will be refunded to all participants)

However:

• Product purchasing continues.

• Customer sales continue.

• Existing downline purchasing will continue generating earnings under the current structure until the end of 2026.

Activity requirements will also change:

• Personal activity requirement will move from 4CC to 2CC

• Leadership bonus requirement will now be 4CC

“CC” stands for “case credits”, which are awarded at a rate of 1 cc per $132 of wholesale personal volume generated by an affiliate and their downline.

Basically 1 CC = one autoship order, which can be a promoter’s own order or that of their personally recruited downline.

With that in mind, TL;DR:

  • new MLM recruitment is dead;
  • recruitment-based commission and bonus qualification is dead (autoship recruitment to qualify);
  • promoters still able to purchase products; and
  • commissions will continue to be earned on existing autoship recruitment till the end of 2026.

That last point stands out as odd. It might be a compromise reached with US regulators, raising the question of whether we’ll see an official announcement till next year.

For now, it appears Forever Living Products intends to continue running its autoship recruitment scheme outside the US. How long that lasts is unclear.

SimilarWeb tracked ~987,000 visits to Forever Living Products’ website in February 2026.

Over the same period top sources of Forever Living Products website traffic were India (20%), the US (18%), Hungary (8%), Romania (5%) and Germany (4%).

Pending honesty from Forever Living Products management or an official US regulatory announcement, stay tuned.

 

Update 15th April 2026 – The FTC secured an injunction against Forever Living Products on April 13th.