The Danish Gambling Authority is investigating Be Club. The investigation follows complaints from parents and an “Easy Money” report from DRTV.

The DRTV Easy Money TV episode aired in January 2025 and and examined Be Club as a pyramid scheme.

BehindMLM last reviewed Be Club in September 2024. We found a pyramid scheme combined with SageMaster securities fraud;

A subscription is required to participate in the MLM opportunity, and so we have everyone in Be Club classified as an affiliate. This means Be Club has no retail customers.

This is in line with BehindMLM’s 2020 Be review, in which we noted Be was running a pyramid scheme. Building on that, SageMaster now adds securities and commodities fraud.

DRTV’s Easy Money episode on Be Club is believed to have kickstarted the Gambling Authority investigation.

The parents of a then 17 year old recruit who lost ~8500 DKK to the scam (~$888 USD), also reported Be Club to the Gambling Authority.

P3 DR reported in February 2025 the parents felt their complaint wasn’t “taken seriously”.

When we submitted our report, we waited two and a half months, during which we heard nothing.

Finally, we got an automated response saying that they would look into the matter and that we would not hear any further, so I would not call the process particularly satisfactory

Upon contacting the Gambling Authority, P3 DR learned Be Club complaints had been received dating back to 2023. Supposedly an preliminary investigation was launched in August 2024 but it is only now that things are heating up.

Apparently the only hurdle the Gambling Authority has to clear is providing Danish police with evidence Be Club is a pyramid scheme.

As per Gambling Authority Director Anders Dorph;

If we are to be able to ban ‘Be’ and report the company to the police, it requires that we can document that it is an illegal pyramid scheme, and that is not super easy, as much of the documentation is found in closed forums and private threads.

Why the Gambling Authority hasn’t been able to prove Be Club is a pyramid scheme since August 2024 is unclear. There have been no public updates from the Gambling Authority since P3 DR’s February 2025 report.

P3 DR reached out to Be Club repeatedly for comment but received no response.

Be Club is the latest iteration of a long-running scam run by by co-founders Monir, Moynul (Moyn) and Ehsaan Islam.

Monir and Moynul are former OneCoin Ponzi promoters.

Be Club began as Melius in 2018, following OneCoin’s collapse in 2017. The original scam was offering $50,000 real money trading accounts for $3000.

Melius was rebooted as Be (Better Experience) in mid 2020. Since then it’s gone by Be Rules and now Be Club. Be Club’s latest offering is SageMaster, another fraudulent investment scheme.

In addition to Denmark, regulatory action has been taken against Be Club and predecessors by Quebec (2020), Colombia (2022), Norway (2023), Uruguay (2023) the Philippines (2023), New Zealand (2024), Ontario (2025), Luxembourg (2025), Austria (2025), Finland (2025) and Poland (2025).

In January 2025 Moynul Islam attempted to downplay Be regulatory fraud warnings. Moynul claimed it was “very common for most companies to get some level of warning and fines.”

In what is likely an attempt to get ahead of previously issued fraud warnings, SageMaster abandoned its “sagemaster.io” website domain in late November 2025. The scam now operates from the domain “sagemaster.com”.

As of December 2025, Similar Web was tracking ~12,500 monthly visits to Be Club’s website. Top sources of Be Club website traffic are Italy (66%), the US (14%), Colombia (13%) and India (8%).

Over the same month SageMaster’s standalone website received ~1200 monthly visits. Top sources of SageMaster website traffic are Italy (76%), Japan (12%) and Greece (12%).