Be Review: Melius rebooted as subscription pyramid
Be marketing began in late May, early June 2020. The company is a reboot of Melius.
Melius launched in late 2018, on the idiotic premise of giving out $50,000 real money trading accounts for $3000.
The company was publicly headed up by CEO and co-founder Jeremy Prasetyo.
Initially Melius’ other co-founders weren’t publicly acknowledged on the company’s website.
The main reason for that is because Melius’ other co-founders were Monir and Moyn Islam.
The Islam brothers made a name for themselves scamming people out of millions in OneCoin.
Originally from the UK, most of the Islam brother’s victims were ethnic minorities. As OneCoin began to collapse the brothers fled to Dubai.
Although not an outwardly obvious Ponzi scheme like OneCoin, Melius shared the scheme’s securities fraud roots.
Melius appears to have begun collapsing in late December 2019.
Be’s website domain (“befactor.com”) was acquired on March 26th, 2020. Promotion of Be began in mid to late May.
Melius’ website and social media profiles have since been deleted.
Be’s website cites Moyn Islam (President and CEO), Monir Islam (CVO) and Ehsaan B. Islam (CTO) as co-founders of the company.
Read on for a full review of Be’s MLM opportunity.
Be markets two subscription services, which are also bundled together as “Elite”.
Live your dream lifestyle with our exciting, exclusive membership club.
A Live subscription provides access to a travel discount portal, call/chat app, rideshare app, payment platform and business building app.
- Bronze Live – $199 and then $99 a month
- Silver Live – $499 and then $99 a month
- Gold Live – $799 and then $99 a month
Explore new skills, deepen existing passions.
A Learn subscription provides access to a trading app, “access to online learning resources”, a streaming platform and something called “Sense”.
Sense apparently connects “people, knowledge, and actions around the world”. Seriously, that’s all the info on Sense that Be provides.
- Bronze Learn – $199 and then $149 a month
- Silver Learn – $499 and then $149 a month
- Gold Learn – $799 and then $149 a month
Elite subscriptions combine Live and Learn services.
- Bronze Elite – $399 and then $149 a month
- Silver Elite – $950 and then $149 a month
- Gold Elite – $1499 and then $149 a month
Be’s Compensation Plan
Be’s compensation plan pays on the sale of subscriptions to retail customers and recruited affiliates.
Be Affiliate Ranks
There are eleven affiliate ranks within Be’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Star – recruit two affiliates who purchase a subscription
- Consultant – generate 1200 BV on both sides of the binary team during a residual commission cycle
- Sapphire – generate 4000 BV on both sides of the binary team during a residual commission cycle
- Ruby – generate 14,000 BV on both sides of the binary team during a residual commission cycle
- Emerald – generate 29,500 BV on both sides of the binary team during a residual commission cycle
- Diamond – generate 90,000 BV on both sides of the binary team during a residual commission cycle
- Presidential Diamond – generate 180,000 BV on both sides of the binary team during a commission cycle
- Royal Diamond – generate 120,000 BV on both sides of the binary team during a commission cycle
- Ambassador – not disclosed
- Royal Ambassador – not disclosed
- Crown Ambassador – not disclosed
BV stands for “Business Volume and is sales volume generated by subscription purchases by retail customers and recruited affiliates.
A residual commission cycle is four weeks.
Fast Start Bonus
The Fast Start Bonus serves both as a retail and recruitment commission, paying 10% to 20% on new subscription sales.
- Bronze and Silver tier subscription affiliates earn a 10% Fast Start Bonus
- Gold tier subscription affiliates earn a 20% Fast Start Bonus
Customer Saving Bonus
The Customer Saving Bonus is essentially cash back on “Quest Dollars” used by referred customers.
Customers use Quest Dollars in Be’s travel portal. Affiliates earn a 20% commission if Quest Dollars are used by the customer.
To qualify for residual commissions, a Be affiliate must recruit two affiliates who purchase a subscription.
Be pays residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.
Sales volume (BV) is generated on both sides of the binary team via subscription sales.
BV is calculated at roughly 60% of fees paid by both retail and affiliate subscribers.
Residual commissions are paid based on “cycles”. A cycle is a four-week period.
Residual commissions are paid out based on total BV generated on both sides of the binary team during a cycle.
Owing to Be failing to provide a publicly available copy of their compensation plan, I can’t provide complete residual commission rates.
Residual commission rate examples provided in Be’s official compensation marketing video are as follows:
- Star – earn $100 per cycle
- Consultants – earn $500 per cycle
- Sapphire – earn $1500 per cycle
- Ruby – earn $4000 per cycle
- Emerald – earn $8500 per cycle
- Diamond – earn $30,000 per cycle
- Presidential Diamond – earn $60,000 per cycle
- Royal Diamond – earn $120,000 per cycle
- Ambassador – not disclosed
- Royal Ambassador – not disclosed
- Crown Ambassador – earn $1,200,000 per cycle
Gold subscription affiliates who are ranked Consultant through Ruby, earn a 10% matching bonus on earnings by personally recruited Consultants and higher ranked affiliates.
From Emerald rank, the Matching Bonus turns in a generational match paid through a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
paying on up to four Emerald and higher ranked affiliate generations per unilevel team leg.
Generations within the unilevel team are defined when an Emerald or higher ranked affiliate is found in a leg.
This ranked affiliate caps off the first generation for that leg, with the second beginning immediately after.
If a second Emerald or higher ranked affiliate is found deeper in the leg, they cap off the second generation and the third begins after them.
If no such affiliate exists, the second generation extends down the full depth of the leg.
Using this generational structure, Emerald and higher ranked Be affiliates earn a match on up to four generations per unilevel leg.
Specific match percentages and generation qualification criteria are not provided.
Lifestyle Rewards are rank achievement bonuses, rewarded from Ruby rank:
- qualify at Ruby for three consecutive cycles and receive an “annual company retreat” invitation
- qualify at Emerald for three consecutive cycles and receive an “Emerald retreat” invitation “to enjoy three days with the Be founders and company corporate leadership team”
- qualify at Diamond or higher for three consecutive cycles and receive a “Diamond Club exclusive leadership” invitation (“5 star all-paid”)
Note that any additional costs pertaining to claiming Lifestyle Rewards (travel, accommodation etc.) are not disclosed.
Be affiliate membership appears to be free.
If there are any associated costs, they are not disclosed on Be’s website.
What Be comes down to is whether there’s more retail customers with subscriptions than affiliates.
Be’s website boasts the company has “15,000 customers” (most of whom will have been ported over from Melius). It doesn’t differentiate between retail and affiliate customers.
To gauge some idea of the retail viability of Be’s subscriptions, let’s look at the offered services:
- Quest – another travel discount portal… launched in the middle of a global pandemic to boot
- Triva – a communication phone app, seriously?
- iRide – a rideshare app run by an undisclosed third-party
- Latent Pay – payment cards carried over from failed Melius opp (likely obtained through a shell merchant given the fraudulent nature of Melius’ business model)
- Quantum – “build your business on the go”. Yeah alright, what does that even mean?
- Shift – trading app carried over from failed Melius opp
- Mind Hub – education platform with no details disclosed
- Wow – “LiVe ChAt In ReAlTiMe!”, welcome to 1999.
Given a bunch of Be’s offered services have been carried over from Melius, which collapsed, we already know they’re not retail viable.
As for the rest, who is paying hundreds of dollars upfront and then $99 to $149 to access them?
Practically all of the offered services have free widespread and readily available equivalents.
To dig deeper I’m going to single out Triva, Be’s mobile communication app.
Triva has a website over at “trivacall.com”. From that website can see the service can be signed up for at no cost for three months.
After which Triva costs 19.99 AED a month. AED stands for the “United Arab Emirates dirham.
Curiously there is no company information provided on Triva’s website. Most of the navigation links on the website don’t work.
Forget about free trial, why would I pay some company in the UAE run by persons unknown for basic cell phone functionality?!
And so it is with the rest of Be’s offerings. You can get the same thing or better for free elsewhere.
The one exception I’ll make is the travel portal. When a Be affiliate signs up, they’re given $80,000 in “Quester Dollars”.
These are supposed to be handed out as a marketing incentive, providing a raw dollar discount on quoted travel service prices.
In addition to counting towards purchased travel services, Quester Dollars are also commissionable.
My question is: who is footing the bill?
$80,000 in pre-paid travel portal discounts per Be affiliate who signs up is nothing to sneeze at. If those are genuine savings, again, who is paying for this?
I’m reminded of Melius’ bullshit $50,000 real money trading account for $3000 nonsense, which prompted a similar question.
Non-retail viable services leaves us with the majority of Be’s subscriptions being taken out by affiliates.
Your first red flag there is Be charging subscription tiers (Bronze/Silver/Gold), which don’t appear to affect the provided services.
What these tiers do affect is commission rates, making Be’s subscription tiers “pay to play”.
Pay to play in MLM is a strong indicator of a pyramid scheme, which Be most definitely is if the majority of subscription holders are affiliates.
Why would a retail customer switch between Bronze, Silver and Gold? They are locked out of the comp plan and, at least based on information provided by Be on their website, there’s no other difference between the subscription tiers.
Taking that into consideration, Be’s trajectory will mirror that of Melius’.
Things will stay afloat until recruitment dips, after which it’s a spiral towards collapse.
Will we see a third Melius reboot in a few months time? Stay tuned!