Avant founder Brent Payne launches new lead store
One of the big assets you have when owning a MLM company is that you’re in possession of an active list of marketers. Additionally you’re in a position of trust and the financial success of your marketers is mutually inclusive to your own financial success.
Avant owner Brent Payne recently decided to capitalise on this financial relationship and under the Avant name launched a lead store for members of Avant.
As pointed out by BehindMLM reader ‘Hank’, one of the big questions raised by the launch of this new Avant lead store is whether or not it’s an association of Payne’s previous business lead generating venture ‘Extreme Leads Inc’.
Extreme Leads Inc was founded by Brent Payne and Shane Krider and marketed leads to members of their previous joint venture Liberty League International. For some reason Krider has been keeping up with the filing of annual reports for Extreme Leads Inc (of which Brent Payne is still listed as a shareholder), sparking speculation as to whether the company is still in business or not.
So, the big question – is the new Avant lead store linked to Extreme Leads Inc?
The Avant lead store website prominently displays a phone number at the top of the page, (888) 455-3237. A quick google search for this number reveals 3,190 results – most of which are generically MLM lead related. The number itself appears to be customer support for a parent lead generating company Responsive Data LLC.
Responsive Data LLC was founded in 2000 by Dennis Seifert and are an internet marketing company offering lead generation services. Of relevance to Avant is the affiliate program they offer, which appears to be what Avant have joined.
The Avant lead store is a cookie cutter website template offered by Responsive Data, you can confirm that by comparing it to buyMLMleads.com.
The layout and graphics are identical, as is the information contained in the FAQ section of both websites.
One difference though, the buymlmleads.com website acknowledges it’s partnership with Responsive Data in their website footer, whilst the Avant lead store does not. Regardless though, it’s clear the two sites were setup by the same company.
From the looks of it Avant seems to have completely outsourced their lead generation system to Responsive Data LLC. Not that there’s anything wrong with that in itself, but it does raise the question of how effective the leads provided will be.
Primarily Responsive Data appear to generate leads via capture pages. These pages contain a marketing spiel followed by a contact form in which a prospect is asked to fill in some information in order for someone to get back in touch with them.
Traditionally an MLM marketer would handle this on their own but when purchasing leads it’s up to the lead generation company to market these capture pages and drive traffic to them.
The shortfall?
Have a look yourself at an example lead capture page provided by Responsive Data.
I don’t know about you but nothing much really grabbed me there, let alone made me want to sign up. Sure it’s a generic demonstration page but even with some Avant specific marketing copy and graphics it’s still a static marketing spiel + contact form page. Stale, stale and more stale.
Nothing different from the billions of other capture pages out there.
Whilst it appears that the Avant lead store is completely outsourced and has nothing to do with Payne’s previous venture, Extreme Leads Inc., the quality of leads the Avant lead store will provide seems questionable.
When you’re dealing with something as intimate to your business as leads, do you really want to trust outsourcing it to a third party. When your business is only marketable to a specific type of customer (in this case those interested in a personal development opportunity), you’ve got to do everything you can to focus on that niche. This starts with your capture page design and copy and extends to how you market it, how you drive traffic to the page and the sources you use to drive traffic.
Frankly I don’t really see how a cookie cutter lead generation service fulfills any of these needs.
Interesting article Oz. If I remember correctly, I believe that this is the same company that was recommended by Liberty League, and was posted in the ‘back office’ section. Perhaps someone else might remember this as well. I think I might have even bought the minimum amount of leads. I wonder, then, if LLI was receiving affiliate money then as well. Of course, it was never mentioned. Purchased leads are such a waste of money. At one of the conferences, I spoke with several associates who had purchased leads and nothing became of them. Many of the leads were not looking to spend thousands of dollars on a business, let alone anything in the personal development field.
Perhaps it looks good on Brent’s part to offer this for newcomers who have no marketing experience. And, since he is trusted by them, then the buying begins and he has created multiple streams of income.
After I looked at this Avant Leads site further, I wonder if the testimonials are from Avant (probably not), and then the ‘satisfied growing customer base of over 50,000’ statement is so misleading! I hope that new associates don’t waste their money on this…
Really? I thought Unified Wealth Solutions would have killed off any paid lead service to company members as they offered LLI associates their own capture pages.
From what I can gather though this Responsive Data company does appear to be seperate. They appear to market leads to a whole bunch of unrelated companies to Avant.
Of course they were. LLI would have signed on as an affiliate partner in the same way Avant has, thus earning them a commssion on every lead purchased.
Given that the site template isn’t Avant’s, the site content isn’t Avant’s and the lead service isn’t Avant’s, it’s a pretty safe bet that the testimonials aren’t Avant’s either – they’re that of Responsive Data.
The domain avantleadstore.com was only registered on August 11th this year so I agree it’s misleading to claim they have over 50,000 satisfied customers without any mention that the customers belong to Responsive Data and not Avant.
Oz…UWS was not a lead generator, it was set up to offer generic websites for Liberty League, and also a lead capture system to keep all leads and calls organized. But, it never offered a lead service. I am sure that both UWS and LLI made tons of money off of their monthly fees.
found this on Facebook, seems to be doing well
LEADER BOARD OCT 10, 2010 – OCT 14, 2010
Mike and Sam Cameron
Gene Braxton
…David Varrone – Invisionknits, Inc.
David Starkey
Grady Geske
” If you want to have a prosperous holiday season, you have to start thinking about it now. Waiting until December is too late. If you’re serious about creating a $5k-10k monthly income BEFORE Christmas, check this out”
It’s interesting that David Starkey is on that list. Shortly after I started writing about Avant I received an offer for him to purchase BehindMLM and hire me as an ongoing writer for the blog.
Guess trying to work Avant is where his motivation came from.
Just found this: http://www.elevateprogram.com/
Hey what’s black and white and red all over? Brent Payne’s turd!
This is a personal development program, so why is he using Satan’s color scheme? For $1600 you get a DVD, CD’s, a workbook, a journal and eternal damnation.
All joking aside, I bet his Avant people are having trouble selling Hellevate 🙂 Could you look at that for 72 days and be excited?
Black is the new black in MLM personal development products. Avant’s Elevate program, Polaris Global’s Beyond Freedom Evolution and WMI’s mPower all use black packaging. So do depressed teenagers, death metal bands and black holes.
Meanwhile I’m wondering what happened to Tony Rush and Gene Braxton’s “The Big News”?
Video 3 was released almost two months ago with a promise that video 4 was ‘coming soon’.
I wonder if Tony and Gene have abandoned the project along with whatever Mirai LLC was supposed to be altogether.
Came across Avant and see that Mr Hamburger has joined his brother in law Brent in this thing which is a carbon copy of Liberty League!! Unbelievable that anyone could get sucked into this. So Micheal Hamburger went from LLI to Lifepath then another one , cant recall the name, and now to Avant – same shit different name – no doubt ripping poeple at each stage along the way. I watched a video Oz and there was Gene Braxton – probably Rush as well. Noticed on the video all the fresh wide eyed faces – no old faces as I remember from LLI – testimony to the fact that IT DEOS NOT WORK., Run as fast as you can away from this poeple.