Two of the big buzzwords currently being tossed around the MLM industry are ‘compaliance‘ and ‘being compliant’. Or in other words, attempting to ensure that a company is legal and won’t be shut down for being a thinly veiled Ponzi or pyramid scheme. Typically compliance issues are related to US-based MLM businesses (or offshore businesses [...]
If you were to single out noticeable change in the last 9 months or so within the MLM industry, it’d be hard to go past the meteoric rise of the internal advertising network MLM. Formerly the crown given to the ‘useless e-book and digital downloads’ MLM companies, the advertising network I believe has well and [...]
‘The Greatest Vitamin in the World’ was a MLM company focused around the sales of a multi-vitamin… supposedly the greatest one in the world. Run by Donald Lapre (photo right), the basic idea was that you paid your $35, recruited other people into the business and then took home commissions ranging from $1000-$5000 with up [...]
One of the biggest turnoffs of a MLM business opportunity can be an extraordinarily high initial investment cost to new prospects. Despite still being lower than the initial investment cost of a traditional ‘brick and mortar’ business, due to the nature of MLM many potential leads still find it hard to get around. Realising this, [...]
One of the biggest criticisms I have of the MLM personal development niche is that it seems to be populated with self taught ‘feel good’ gurus. Whereas in the real world people look at credentials and education, in MLM all of this seems to go out the window in favour of liking what you hear. [...]
When it comes to success in MLM on the part of the distributor, associate, marketer or whatever you want to call yourself, there seems to be two schools of thought. On one side we have those that believe you either have it or you don’t. That’s not to say that if you don’t have it [...]
One of the more persistant and common marketing techniques utilised by the MLM industry today is the idea of ‘duplication and retention’. ‘Hi, I’m so and so and today I’m going to share with you how I achieved MASSIVE success in my company. By putting together a team of four or five people and showing [...]
I’ve been writing about MLM in one way or another for a few years now and over that time there’s been quite a lot of discussion about why I publish under ‘OzSoapbox’. Critics of my work use it against me as a grounding point to establish a lack of credibility and the inevitable ‘but you [...]
Collectible (noun) – things considered to be worth collecting. Collectibles can often be a subject of discussion that lends itself to confusion. With virtually anything able to be defined as a collectible these days, value, as mentioned above, is largely subjective. Value can be measured in the form of personal attachment, scarcity of the collected [...]
When you Google search an MLM business opportunity, due to the introduction of predictive search and now Google Instant search results, more often then not the company in question is associated with the word ‘scam’. Not unnoticed by MLM marketers, over the last five years or so there’s been a big attempt to capitalize on [...]