Pure Light Technologies Review: Light bulbs that clean and purify air?
Pure Light Technologies operate in the energy MLM niche and are based out of Idaho in the US.
Heading up Pure Light Technologies is CEO and President Roger K. Young.
According to the company website, Pure Light Technologies initially launched in 2014 as Total Solar Super Green.
The name was changed from Total Solar Super Green to Pure-Light Technologies, Inc. in October of 2015.
PURE-LIGHT TECHNOLOGIES, INC. is a subsidiary of Total Solar Technologies, LLC with manufacturing facilities located in Rigby, Idaho.
Roger Young (right) is also the CEO of Total Solar Technologies.
The only MLM history I was able to track down on Young was Free Food 2 Go, a “food storage” MLM company launched in 2011.
Total Solar Technologies meanwhile appears to be a fully fledged solar unit retailer, with an emphasis on “off the grid living”.
On the Total Solar Technologies website Roger Young claims to have been
heavily involved in prepping for 25 years and solar energy for 20 years, even living off grid completely for 7 years in the mountains of Montana raising their kids. (Yes, most of the kids were home schooled.)
Read on for a full review of the Pure Light Technologies MLM opportunity.
Pure Light Technologies Products
Pure Light Technologies claim to market light bulbs “based on NASA technology” that “clean and purify the air”.
Pure-Light was formed in 2014 after helping to develop a way to seal a transparent coating of a newly developed TiO2 enhanced formulation (that allows for the TiO2 photocatalytic action in low light) that would last up to 10+ years on light emitting devices.
Pure-Light Technologies has filed a patent pending application on the process.
Out of curiosity I ran a quick search at the US Patent and Trademark Office for both “Pure Light Technologies” and “Total Solar Technologies” but nothing came up.
According to a “simple explanation” provided on the Pure Light Technologies website, their light bulbs use “Pure-Light super oxygen technology”.
PURE-LIGHT TECHNOLOGIES, using a new patent pending process that PLT developed, coats a light bulb with an ultra- thin, transparent coating of a new proprietary enhanced Titanium Dioxide formula (Z-TiO2 ) that reacts with light to produce super oxygen molecules that dissolve viruses, bacteria, mold and breaks down toxic VOCs.
As air comes near the PURE-LIGHT coated light bulbs (approximately 8ft—12 ft) it gets cleansed of these bacteria, viruses, mold, and pollutants.
The air also gets deodorized as well since almost all odors are an organic compound.
There is also a secondary PURE-LIGHT effect on the surfaces of items near the light bulb, such as kitchen/bathroom counters, dishes, stoves, cutting boards, door knobs, etc.
Scientific studies pertaining to the use of titanium dioxide nanoparticles are provided, however nothing specific to Pure Light Technologies’ own products.
As far as I can tell none of the claims on the Pure Light Technologies website have been independently verified.
This is somewhat worrying, considering Pure Light Technologies are marketing their bulbs as being
proven to kill 99.9% of bacteria, viruses, fungus, and mold… including MRSA, E-COLI, STAPH, CRE, Salmonella and other diseases…even those viruses and bacteria that have become resistant to antibiotics.
Pure Light Technologies’ LED bulbs cost $24.95 for a single bulb, $144 for a 6 pack and $280 for a 12 pack (plus shipping).
The Pure Light Technologies Compensation Plan
Pure Light Technologies affiliates are paid to sell the company’s LED light bulb products.
Pure Light Technologies affiliates receive a 10% commission on the sale of LED bulbs to retail customers.
Pure Light Technologies pay residual commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Pure Light Technologies cap payable unilevel team levels at four, with commissions paid out as a percentage of light bulb sales across these four levels.
- level 1 (personally recruited affiliates) – 10%
- level 2 – 5% (10% if an affiliate signs up before December 31st, 2017)
- levels 3 and 4 (must have recruited at least 20 affiliates) – 5%
If a Pure Light Technologies affiliate recruits twenty affiliates, they are designated Gold Star rank.
Gold Star affiliates who recruit at least twenty Gold Star ranked affiliates are designated Gold Double Star rank.
Pure Light Technologies’ Gold 2 Star rank affiliates qualify for “special bonuses”, including “cruises, cars, vacation packages etc.”
At the time of publication no specifics are provided.
Gold Double Star affiliates who recruit at least twenty Gold Double Star affiliates are designated Gold Diamond rank.
Gold Diamond ranked affiliates qualify for shares in 0.5% of Pure Light Technologies’ company-wide sales revenue.
Gold Diamond affiliates receive one share in the Profit Sharing pool per $5000 in commissions they earn from their unilevel team (shares reset annually).
Joining Pure Light Technologies
Pure Light Technologies affiliate membership is either $50 or “free” with the purchase of $150 or more of Pure Light Technologies products.
I’m not a scientist and so my ability to analyze the science behind Pure Light Technologies’ “super oxygen technology” claims is limited.
From what I can tell the provided scientific reports into the use of the technology are limited, and none go over the application of titanium dioxide technology as a coating for household bulbs.
Pure Light Technologies very much market their LED bulbs as “plug it in = hospital-grade sterile environment”.
Other than anecdotal claims from a clinic in Idaho and YouTube testimony videos from their affiliates however, no concrete evidence is provided.
I’m not saying Pure Light Technologies’ LED bulbs don’t work, just that they haven’t convinced me they do with the information they provide on their website.
Moving onto the compensation plan, the biggest issue is Pure Light Technologies cannibalize retail customers into affiliates.
Either you pay $50 and get nothing, or cough up $150 for a 6 pack.
Given Pure Light Technologies’ claims about their LED bulbs, quite obviously every affiliate is going to purchase one or more bulbs.
And when you consider a standard dwelling has six or more light fittings, it stands to reason the average retail customer is going to purchase six or more bulbs anyway.
That leaves a very niche retail market of single-bulb customers.
Also not helping is the fact career progression in Pure Light Technologies’ compensation plan is tied to affiliate recruitment, not retail sales.
With the majority of Pure Light Technologies customers likely also being affiliates, that leaves them open to FTC regulation (ala Vemma and Herbalife).
If there are significant retail sales being made though, Pure Light Technologies’ compensation plan is pretty standard paying four levels deep.
The issue of the LED bulb claims however is still there, so definitely approach with caution.
Update 13th September 2018 – Austin from Pure Light Technologies has been in touch to advise that there are now several published studies pertaining to their bulb products.
The particular study I was forwarded measured “bacterial survival on glass and laminated wood surfaces exposed to Pure-Light coated LED light bulbs”.
After contamination, the surfaces were exposed to Pure Light bulbs for 72 hours at a distance of 5 feet.
After 72 hours the study found a reduction of 57.4% for salmonella, 80% for MRSA and 93.3% for E. coli on wood flooring.
Reductions of 47.3%, 80.6% and 94.7% respectively were measured for glass surfaces.
This certainly appears to demonstrate that Pure Light Technologies’ bulb products do have an effect on some bacteria.
Bear in mind though that the above tests were performed in lab conditions. Results at home may vary wildly.
That aside, what I’m not particularly sold on is the practicality. Who is leaving their light bulbs on for 24-72 hours?
And how is this more effective or convenient than wiping down surfaces with disinfectant?
If you’re interested in digging through the studies yourself, Pure Light Technologies provide a list on their website.
Note that at the bottom of the list is a section related to general studies of titanium dioxide nanoparticles.
I believe these are of little relevance as they don’t specifically pertain to Pure Light Technologies bulbs as the first set of studies do.
Update March 2nd 2019 – Some time between now and last September Pure Light Technologies have abandoned their MLM operations.
The company now sells its bulbs retail and via a “buyers club discount program” (20% to 45% discount).
Complete blatherskite. They can’t even get the graphic right. A -OH ion isn’t oxygen at all, it’s hydroxide as in lye (sodium hydroxide), a.k.a. hydroxyl in this form. Not something useful for human lungs.
Also, I looked up the catalytic effect. Yes, there is one, but it requires UV light. There are self-cleaning windows using this kind of coating, but they need rain quantities of water to work. Not just what is in the air.
Pseudoscience. There’s no such thing as “super-oxygen molecule”.
The only place that talks about “super oxygen” is the woo-central “Natural News”. It’s just ozone by a different name.
Some of that bogosity is from Hydrogen Peroxide having some disinfectant effect, but h2o2 is basically water with extra oxygen, so “oxygen = good” to the woo-thinkers.
So this light bulb is woo on top of woo. It’s completely crap.
They are doing what pseudo-scientists (mainstream) have done for decades and selling something under the hope you have no idea what they are talking about 😛
So basically they buy a bunch of CHEAP LED Bulbs in bulk and ship MLM style to Affiliates.
Here we go another instant MLM from a cheap to buy item. Just wrap a clever story around it to justify the expensive price.
You can’t build profits in mlm without having a source of a cheap product. When will people learn?
Wonder if you can sic the FDA or FTC on them? They are pretty darn close to claiming medical-grade sterilization.
Clorox bleach at least has science claiming it kills a ton of virus and germs, but a light bulb?
Looks like a regular LED light-bulb to me, and those are down to $8 retail. Probably $1 (or less) wholesale from China.
I’d love to, but under the current administration I doubt that either agency would take action.
thank you Oz! and thank you posters here at BMLM. great info! this was presented to me as an “opportunity” by someone that frequently, to my dismay, sends me “opportunities” (99.999% mlm scams upon further review).
I chuckled. and I am grateful.. to know about BMLM these days.. fool me once, ya.. but today… less likely to be fool ed again, in part because of this page.
NUMBER ONE posters #3 #4 and #5 AND #6
YOU have no clue! Seriously WHY NOT BUY the darn light bulbs and send them back if you are not satisfied.
SO FAR the five people who purchased at my website Do Enjoy the Fresh air.
I LEAVE my lights on…..BTW Did you know that they BURN COOL will not fry your fingers like the light-bulbs you can light cigarettes OFF from!
And to the owner of this Blog, I’d like to chat with you. Seriously we can communicate can’t we?
BTW, I have lost all momentum to market these! NOT enough money and the COMP plan IS Set up to eliminate MOST anyone from making the money they say you can………
Heck I market complete Businesses in ONE Package and Provide TRAFFIC and millions of dollars worth of software FREE, and can make a person a LOT MORE money with a simple $12.50 a month Purchase and they GET something Tangible and consumable for their money. NOT just a small increase in commissions and a fancy label.
ALSO NO UV Light here! UV is harmful!!
I OWN these BULBS and YES they DO what THEY CLAIM to do. Just Ignorance allows the Uneducated or unknowing people in your cases probably, you all can type good LOL to speak out AS IF you KNOW something!!!!
You have no clue…… that I left a chicken on a plate for a week under the light bulb and NO STANK NO Mold or SLIME!
I BLOW SMOKE at the area below the Light Bulbs and you can SEE the SMOKE being EATEN up, versus the smoke I blow at a untreated Bulb!
Also These LIGHT BULBS are pretty much UNBREAKABLE I KNOW as Buddha taught me to KNOW before I make a fool of myself by speaking ignorantly!
I DROP BULBS ALL DAY LONG at various places in front of people! NO MERCURY…..NO Shards of glass….uses ONLY 9 WATTS
BTW I live in Titusville, Florida and so does Roger’s sister!
GEE Imagine this>>>>>I Live fifteen minutes away from Kennedy Space Center! AND they USE THIS Technology to Clean the AIR on the International Space Station FACT! I checked it out!
I saw this..Fell in love with the NICHE Product…Bought them…. and thought I MIGHT be able to MAKE IT WORTH my time BUT NOT a chance in Hades!
then I found out…..We cannot sell to ANY entity that has more than TWO locations!..AND I was looking forward to selling to a few MAJOR Companies in America and others Globally… I already market to..and it took the wind out of my sales LMAO! NO Kidding!
NOW they added a BUSINESS category which IF you want to EARN MORE, who doesn’t? you PAY them $8 every month and you get HIGHER Earnings?????
WHAT? HOW? 10% level ONE 5% level 2 and IN ORDER to GET ANY commissions on levels 3 and 4 you must RECRUIT 1 person each month!!!! AND have 20 people BUY that Month…… I HATE RECRUITERS!
Let me ask you, how many times, How Often…. do you need to buy light-bulbs that are Guaranteed for ten years?
You do not have to sponsor hem! You can get them to BUY and then forge they exist! THAT is what happens!
I SPONSOR People! I Stand by my TEAM! I have aligned myself with people OF Integrity……..IT took me 20 years to find them! My recruiter gave me a website that was so far from COMPLIANCE, I got shut
The website is atrociously crude and very hard for a customer to navigate. White background with small print that is all highlighted Blue Green Red and Yellow Headlines for almost every paragraph. with Regular Black Text in the paragraphs
ALSO 20 People WIDE THAT IS BUNK! ONLY Recruiters build FRONT LINES 20 wide!
I am a sponsor! I could care less about making 10% from my front line. I am a software developer. I make 100% profit on most programs and what they will give you for $38 I can get free!
There is Scientific Poof BUT a HUGE amount of Unbelievable recruiting stories…… one person has 80 people LINED UP and waiting to JOIN Yea right sure! BUT this recruiter supposedly wanted to know if he or she brought 80 people in, IF they were going to get 40 shares of the Bonus pool which is Minuscule to begin with!
JUST BRING People to the table or shut up I SAY!
I Am glad to have taken advantage of buying mine for 50% OFF!
And they keep extending PreLaunch prices…..until all of a sudden they will email us, we all read email instantly through mental telepathy right? And then it is a 24 HOUR Notice????
The technology is there. Pure Light CANNOT OWN the right to Apply Titanium Dioxide to ANYTHING……… we all can DO IT! We just need to buy the Titanium Dioxide….IF they can GET it then so can others!
Nobody OWNS a patent to WHAT Creates this reactive process to Sunlight shinning on a surface with Titanium dioxide on it. PLT just claims to be able to adhere it to surfaces!
That’s what they are claiming to have a patent pending for….. I am sure there is many applicable uses and methods for adhering. The ONLY advantage to being a PLT Gold Club Member is the 35% Discount on repurchases.
Also I’d love to chat with you email me Thanks I enjoyed the article, thought I would set some things straight, AND NO I would NEVER join this to make money IF I had to go through this again…….Support is ridiculous.
As stated I have products people use everyday and I make a Serious 100% profit recurring monthly!
Thought I’d add something GOOD to my Portfolio of Opportunities However it’s just a good product as like SOOOOOo many MLM companies have BUT GREED is never going to allow the little guy to make the money the top guy can therefore THIS WILL GET SHUT DOWN!
Anecdotal evidence with chickens and smoke isn’t a substitute for scientific studies.
Can’t say I’ve ever been sunburned under my houselights either. I mean really, UV damage from LED lightbulbs?
And at $24.95 a pop, I think I’ll be sticking to my $5 or so LED bulbs.
Plug them in and forget about them. Getting burnt and dropping the things? Seriously, how often are you changing dodgy bulbs?
Q. How many pyramid scammers does it take to change a lightbulb?
A. Five, but they then all have to go out and find another five mugs to change their own lightbulb.
As a result 99% of them spend every hour of the day changing other people’s lightbulbs, and the night sitting in the dark.
scammer wordy meltdowns = always funny.
Thanks for proving your bulbs don’t do ANYTHING!
The ONLY place where TiO2 (titanium oxide) used to clean air was in a 2007 paper published by State of California.
It talked about TiO2 exterior coating for BUILDINGS (like roofs and glass) for photocatalysis, which requires naturally occuring UV rays. NOWHERE was a lightbulb mentioned.
Furthermore, such air cleaning is for cleaing VOC (volatile organic compounds), NOx (nitrous oxide) and SOx (sulfuric oxide) from the air, not germs from surfaces.
The mechanisms are documented by Lawrence Livermore Labs, and will not repeated here. Citing will be at the end.
The lightbulb claims are pseudo-science, nothing more. As you stated clearly, LED bults produce minimum of UV light. They can’t make TiO2 molecules do anything without UV. “Super Oxygen” is just naturalistic woo.
Just for grins, I dug up a press release from 2004, that had the same claim: titanium oxide coated CFL bulb that will last 6000 hours, and claims to breakdown airborne bacteria and more!
Furthermore, Titanium dioxide, TiO2, was ALREADY used in LED bulbs as encapsulate material to allow maximum extract of light.
It’s NOT a new invention as Pure Light claimed. It had NOTHING to do with cleaning air.
In fact, LED bult makers are abandoning TiO2, and moving to Zirconia Dioxide as it provides even better refraction properties.
This marketing is totally misleading.
The actual science: full spectrum light (including UV) onto TiO2, plus O2 and H2O (from the air), creates O2 and +OH hydroxyl radicals which when combined neutralizes VOC, pollutants, and so on and creates CO2 and H2O. But this means the coating had to be ON THE OUTSIDE to react to air and moisture. NOT encapsulated in the glass around the LED.
There was no “super-oxygen” anything. That’s pseudo-science.
Also see NOLINK://www.supesolar.com/mosquito-fly-trap/photocatalyst-mosquito-trap-principle.htm
Oh, here’s another thing to consider:
The bulb may be ILLEGAL in California, as “super-oxygen” is just another name for Ozone, and unless there are lab tests certifying the bulb doesn’t generate unacceptable amount of Ozone to CARB (California Air Resources Board), the bulbs are ILLEGAL in California.
A CFL with the same titanium oxide claims to clean the air was basically called “skeptical” by experts in this 2011 article.
You’re missing the point.
What use are facts and science when there’s money to be made recruiting people ?
Just wrote up an article explaining how even Pure-Light’s explanation is nonsense.
This is the correct link:
You all should read the letter that came in from Cleveland clinic…yes the 2nd best hospital in the USA under Mayo being #1 and above John Hopkins being #3.
They will be using our nanotechnology products through Pure-light.
Jeff Thompson CEO
Nanopower International LLC
If you run your lights as much as a hospital does and have cleaners through your home multiple times a day… um, yeah.
Hospitals use industrial strength cleaners and those ride-on floor thingies too. Doesn’t mean I’m rushing to use them in my home.
If Pure Light are going wholesale to hospitals, cool. I was under the impression it was a retail focused MLM company.
@Jeff, one thing you need to learn about many MLM companies is that they lie like fish swim. NEVER take any claims they make at face value until you can find independent confirmation.
This Cleveland Clinic + Pure Light thing is an excellent example.
Google “Cleveland clinic” and “pure Light” (in quotes) then click the tools tab and select “verbatim” and look at what you are left with.
A casual perusal shows that not a single Cleveland Clinic related source mentions Pure Light with the exception of a few tweets that Pure Light affiliates have posted to.
I invite you to validate this for yourself and if you find a single Cleveland Clinic related property acknowledging Pure Light, feel free to post it here.
If you can’t, tell us how it feels to be lied to by a dodgy MLM company.
This product claims is total bs. All claims are unproven. Most do not make good scientific sense.
Any results they provide are suspect as well. I got a bulb as a present from a friend. So I can say it works as a light. That’s it.
Pure-Light Technologies is no longer pursuing or supporting the MLM model. They learned that the bulbs are not a monthly consumable item.
The bulbs do work. TiO2 has been, and is currently being used in scores of different applications in the space station and around the world, from air purifier machines to water purification systems.
Pure-Light Technologies LED bulbs are another iteration of the same natural technology which TiO2, found in dirt globally, performs for the planet on daily basis.
Try the bulbs. Return them if you don’t think they work. Onward and upward.
Thanks for the update. Had a look at the Pure Light Technologies website and there’s no mention of an MLM comp plan anymore.
The comments listed here are very enlightening. I learned so much more on here.
This will conclude my search for credible evidence. Was really hoping this could save LIVES.. SMH
If you have a legitimate product just sell it direct or through Amazon or Ebay instead of trying to skin people through a damned MLM scheme.
Wouldn’t this, if it works at all, cause you to breathe in higher than normal amounts of ozone and free radicals, and thus be rather bad for your health?