AliveMax operates in the nutritional and personal care MLM niches.

The company doesn’t provide a corporate address on its website, but AliveMax’s Policies and Procedures states

The law of the State of California, U.S.A. shall govern all other matters relating to or arising from the Agreement.

Heading up AliveMax is founder and CEO, Nauder Khazan (right).

Khazan first popped up on BehindMLM’s radar in 2011, as founder and CEO of Stiforp.

Stiforp combined useless marketing with pyramid recruitment. The company website is still up today although the status of the business is unknown (the website is just a login page).

More recently Khazan emerged as a co-owner of Globallee, a recently launched nutritional supplement MLM opportunity.

Khazan’s role in Globallee doesn’t appear to have imposed on the running of AliveMax.

Read on for a full review of the AliveMax MLM opportunity.

AliveMax Products

AliveMax markets a personal care range and what they call “spray nutritionals”.

AliveMax’s “Revolution” personal care range include a cleanser, moisturizer, 24K Gold anti-aging serum, toning mist and instant face lift masque.

Note that AliveMax do not disclose retail pricing for their personal care range.

AliveMax markets its spray nutritionals as being “the highest level of nutrition available”.

  • Anti-aging – “designed to slow down the aging process, fight cancer-causing free radical damage, and support cardiovascular health”
  • Vitality – “enhance energy, stamina and endurance while supporting a strong healthy sexual desire, libido, and performance”
  • Multi-vitamin – “packed with a full spectrum of essential vitamins and 72 ionic trace minerals”
  • S.L.I.M. – “the ultimate appetite suppressant”

AliveMax’s spray nutritionals retail at $39.95 each.

The AliveMax Compensation Plan

AliveMax’s compensation plan rewards affiliates for making retail sales. Recruitment of affiliates is also rewarded through the First Order Bonus.

Both retail and recruited affiliate sales volume is paid out residually via a binary team. Complimenting this is a unilevel Generation Bonus.

AliveMax Affiliate Ranks

Based on its compensation documentation, there are at least five ranks within AliveMax.

AliveMax however do not disclose specific rank details or qualification criteria.

Retail Commissions

AliveMax affiliates are paid a commission when they sell products to retail customers.

Retail commissions paid out are the difference between the wholesale and retail price of ordered products.

The example provided in AliveMax’s compensation plan material cites a $15 commission on the sale of a spray nutritional ($24.95 wholesale cost vs. $39.95 retail sell price).

Residual Commissions

AliveMax pays residual commissions via a binary compensation structure.

A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):

The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).

Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.

Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note there is no limit to how deep a binary team can grow.

Residual commissions are paid on retail customer and recruited affiliate product orders.

At the end of each week AliveMax tallies up new sales volume on both sides of the binary team.

For each 300 GV matched on one side with 150 GV on the other, a $25 cycle bonus is paid out.

The maximum an AliveMax affiliate can earn in residual commissions each week is $100,000.

Matching Bonus

AliveMax splits the Matching Bonus over regular rank, Diamond and Presidential rank generations.

The Matching Bonus is a volume bonus paid out on generations within a unilevel team.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

A generation within the unilevel team is determined by rank.

  • Star Platinum affiliates cap off generations for regular ranks
  • Executive Diamonds cap off generations for Diamond ranks
  • Presidential ranked affiliates cap off generations for Presidential ranks

When one of these affiliates is found, the first generation for that unilevel team leg is capped off and the second begins.

If no additional ranked affiliate is found deeper in the leg, the second generation extends down the full depth of the leg.

If a second ranked affiliate is found deeper in the leg, they cap off the second generation and the third begins immediately under them.

Using this generation structure, the Matching Bonus allows AliveMax affiliates to earn on up to four generations per unilevel team leg.

  • Associates earn 50% on up to one generation per leg
  • Platinums earn 50% on the first generation and 20% on the second generation
  • Star Platinums earn 50% on the first generation, 20% on the second and 10% on the third
  • Diamond ranked affiliates earn 3% on the first generation, 2% on the second the 1% on the third
  • Presidential ranked affiliates earn 5% on the first generation, 3% on the second, 2% on the third and 1% on the fourth

Fast Start Bonus

AliveMax’s Fast Start Bonus doubles as a recruitment and retail bonus.

The Fast Start Bonus pays 20% on the first order placed by an enrolled retail customer or recruited affiliate.

This includes packs recruited affiliates AliveMax sign up with.

Welcome Bonus

The Welcome Bonus pays an AliveMax affiliate on the first three retail customers or recruited affiliates placed under them.

These retail customers and/or affiliates can be personally recruited/referred or spillover.

  • the first placed retail customer or affiliate pays $5
  • the second placed retail customer or affiliate pays $2
  • the third placed retail customer or affiliate pays $1

Given retail customers aren’t typically placed in a downline, I’m not really sure how retail customer spillover works for the Welcome Bonus.

Bulk Order Bonus

The Bulk Order Bonus pays an additional 10% whenever a personally enrolled retail customer or recruited affiliate purchases a “value pack”.

Executive Diamond and higher ranked AliveMax affiliates can earn the Bulk Order Bonus on value pack sales generated by their downline, provided they are the first Executive Diamond ranked upline affiliate.

Leadership Pools

AliveMax places 2% of company-wide revenue into two 1% Leadership Pools.

These Leadership Pools are rank-based, with ranked affiliates receiving one share in the corresponding pool each quarter.

  • Executive Diamonds receive a share in a 1% Executive Diamond Leadership Pool
  • Presidentials receive a share in a 1% Presidential Leadership Pool

Car Bonus

AliveMax affiliates who meet specified unilevel team volume requirements over a consecutive six month period, qualify for the Car Bonus.

  • generate 150,000 GV a month for six consecutive months and receive a Ford Focus
  • generate 375,000 GV a month for six consecutive months and receive a BMW 3 Series

Note that up to 66.6% of qualifying volume can come from any one unilevel team leg.

Also note that upline spillover volume is not counted.

Joining AliveMax

AliveMax do not disclose affiliate membership costs on their website.


AliveMax strikes me as a company that’s been neglected for some time. Probably more so now that Nauder Khazan is focused on Globallee.

AliveMax’s website is well out of date design wise and is missing crucial information about the attached MLM opportunity.

Namely retail pricing, complete compensation documentation and affiliate membership costs.

AliveMax failing to provide retail pricing suggests recruitment is favored over retail sales. There’s nothing in particularly in AliveMax’s compensation plan though that suggests this.

Rather it’s the sum of little things. No retail pricing, mention of “bonus packs”, autoship appearing to be mandatory for affiliates (there’s an autoship tab on the signup page but I couldn’t access it without inputting bogus details) and recruitment matching retail volume dollar for dollar throughout AliveMax’s compensation plan.

In short there’s simply not enough of an incentive to focus on retail sales. Ideally MLM affiliates would organically focus on retail sales but history tells us that’s not the case.

There’s also the question that if AliveMax was a thriving MLM opportunity with a voluminous retail customer base, why is Khazan running around launching new companies?

That’s not to say AliveMax is dead in the water. Far from it.

As I write this AliveMax’s website holds a 467,000 Alex ranking, although it is on the decline.

Top countries visiting AliveMax’s website are Germany (48%), Turkey (22%) and Kazakhstan (12%).

I guess what it comes down to is the retail viability of AliveMax’s products. And on that I’m not convinced.

The personal care range is obviously not targeted at retail customers, because its public presentation is terrible.

No pricing, and the product seem awkwardly grouped into two categories without explanation.

AliveMax’s dated website design doesn’t help.

The spray retail pricing I only have because it features in AliveMax’s compensation plan, which retail customers aren’t going to go through.

$39.95 for a bottle. I suppose that sounds reasonable although there’s no indication of how long a bottle lasts.

Nor is there any provided evidence that the sprays provide any measurable benefit – at least not on AliveMax’s website.

Probably a hard sell unless you’re pitching the business opportunity – which if that’s where the majority of AliveMax’s revenue is from, would make it a pyramid scheme.

There’s enough substance to AliveMax’s MLM opportunity that I don’t want to write it off as an autoship recruitment pyramid scheme.

There’s also not enough focus on retail sales for me to confidently say otherwise.

As a prospective AliveMax affiliate, try to gauge what the focus of your potential upline is by how you were approached.

Did they lead with the products or the business opportunity?

Was it enough to familiarize yourself with AliveMax’s products, or are you chasing an income?

Gauge this from your personal experience, and if you’re still not sure ask about your potential upline’s own retail business.

If you get a blank stare or it’s unconvincing, you have your answer.

Approach with caution.


Update 2nd March 2023 – As of December 2022 AliveMax’s website has been taken offline.

As at the time of this update, I wasn’t able to determine a reason for AliveMax’s collapse.