Lifestyle Marketing Group operates in the ecommerce niche. The company provides a corporate address in California on its website.

Further research reveals a number of businesses operating out of the same address, suggesting it is virtual in nature.

Heading up Lifestyle Marketing Group is CEO Shain Hymon.

On Facebook Shain Hymon (right) goes by “Hymon Shain”. He cites himself as a “Field Supervisor/Customer Service & Sales at A-Line Messenger Service”.

Hymon’s personal YouTube channel reveals promotion of Javita dating back seven years.

We then jump to four years ago, where Hymon was promoting The Perfect Solution pyramid scheme.

The last The Perfect Solution marketing video uploaded to Hymon’s channel was on February 15th, 2017.

Lifestyle Marketing Group’s website domain (“”) was registered in April 2019.

In addition to running Lifestyle Marketing Group, recently Hymon has been promoting something called Jaa Lifestyle.

Upon visiting Jaa Lifestyle’s website, this is the first thing you see;

Register for FREE today and make up $1,000 per year, AND, Get FREE Future Shares in the company. NO WORK NEEDED!

From what I’ve seen Jaa Lifestyle looks awfully similar to Lifestyle Marketing Group.

I can’t confirm it’s a reboot clone yet, but I’ve added Jaa Lifestyle to the review list for a closer look. I’ll update here when it comes up.

In the meantime, read on for a full review of Lifestyle Marketing Group’s MLM opportunity.

Lifestyle Marketing Group’s Products

Lifestyle Marketing Group has no retailable products or services, as confirmed on their own website:

LMG’s Premier Products and Services are available for LMG Members to purchase and refer others to do the same.

Members may use LMG’s expert Marketing Campaign materials to help them market and sell products and services and earn referral commissions.

Products and services offered to Lifestyle Marketing Group affiliates include a

  • health and fitness app; and
  • crypto wallet and exchange

The crypto wallet and exchange app is branded LDJ Wallet. It appears to be available for free outside of Lifestyle Marketing Group.

No pricing for either product is provided on Lifestyle Marketing Group’s website.

Marketing tools are also available to Lifestyle Marketing Group affiliates via a $150 Starter Pack. In house advertising services cost $50 a month.

Lifestyle Marketing Group’s Compensation Plan

Lifestyle Marketing Group’s compensation plan is funded by recruited affiliate fees.

Subscription Commissions

Lifestyle Marketing Group pays subscription commissions via a unilevel compensation structure.

A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):

If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.

If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.

Lifestyle Marketing Group caps payable subscription commissions at seven unilevel team levels.

A $1 subscription commission is paid out for each $50 monthly subscription fee paid across these seven levels.

To participate in residual recruitment commissions a Lifestyle Marketing Group affiliate must have an active $50 a month subscription.

Affiliates receive an additional subscription (unilevel position) for each $250 increase they earn in residual recruitment commissions.

Earn $250 in residual recruitment commissions = 1 additional $50 unilevel team position.

Bump that up to $500 a month and receive another $50 unilevel team position (three positions total) etc.

Founders Bonus

Lifestyle Marketing Group affiliates who sign up for $75 are referred to as “founders”.

Out of every $50 monthly subscription paid by affiliates, $5 is put into a Founders Bonus Pool.

The Founders Bonus Pool is shared between all Lifestyle Marketing Group “founder” affiliates monthly.

Matrix Commissions

Lifestyle Marketing Group takes $5 out of every $50 monthly subscription paid and uses it to fund matrix commissions.

Lifestyle Marketing Group pay matrix commissions through a 5×5 matrix.

A 5×5 matrix places an affiliate at the top of a matrix, with five positions directly under them:

These five positions form the first level of the matrix. The second level of the matrix is generated by splitting these five positions into another five positions each (25 positions).

Levels three to five of the matrix are generated in the same manner, with each new level housing five times as many positions as the previous level.

Positions in the matrix are filled via direct and indirect recruitment of Lifestyle Marketing Group affiliates.

While it’s disclosed the matrix commissions are funded by $5 out of every $50 subscription paid, Lifestyle Marketing Group don’t publicly disclose exact matrix level payouts.

Joining Lifestyle Marketing Group

Lifestyle Marketing Group affiliate membership costs $75 and then $50 a month.

An optional Starter Package is mentioned in some of Lifestyle Marketing Group’s marketing material.

Starter Packages cover one month of a $50 subscription and provide access to various marketing tools.


Lifestyle Marketing Group pitches itself as

a disruptive paradigm shifting company that shows its members how easy it is to raise their means to meet their dreams.

Attaching advertising to a Ponzi scheme doesn’t make it any less of a Ponzi scheme. Similarly, adding advertising to a pyramid scheme doesn’t make it any less of a pyramid scheme.

If you want proof of the primary reason Lifestyle Marketing Group affiliates are paying $50 a month, you need only look at the company’s own marketing:

Lifestyle Marketing Group affiliates sign up and pay $50 a month. Every commission paid is tied to this subscription, payment of which is required for commission qualification itself.

And so you have a $50 a month pyramid scheme.

I suspect Lifestyle Marketing Group hasn’t gone too well (soft launch was supposed to be June 1st), prompting Shain Hymon to launch whatever Jaa Lifestyle is.

I’ll provide an update on similarities between the two schemes when Jaa Lifestyle comes up for review.

In the meantime commissions paid out by Lifestyle Marketing Group are tied to recruitment.

That means once recruitment dies down, so too will commissions.

The math behind pyramid schemes guarantees the majority of participants won’t recoup their spend.


Update 28th June 2020 – I’ve published a separate Jaa Lifestyle review for those interested.


Update 7th November 2021 – Lifestyle Marketing Group launched an updated compensation plan earlier this year.

Consequently BehindMLM has published an updated Lifestyle Marketing Group review.