Javita Review: Is instant coffee + MLM viable?
Coffee, it’s one of the most widely recognisable and consumed beverages in the world and as a commodity, green coffee beans are also up there as far as trade goes.
Virtually everybody on the planet knows what coffee is and it’s a product that transcends cultural, economic and geographical boundaries worldwide.To say there’s an existing market for coffee today is an understatement.
Global coffee consumption is second only to water.
That said, on the surface it’s seem like coffee would be the perfect product to combine with a solid MLM business plan and that’s exactly what new MLM startup ‘Javita’ hope to do.
The Javita Coffee Company
The Javita Coffee Company is an offshoot of seven year old MLM company Waiora. Waiora market ‘healthy living’ products and Javita is being touted as their new sister company.
What sister company means is that effectively, the people running Waiora are going to be the same as those involved in Javita. Primarily the CEO and founder of Javita is Stan Cherelstein, who is also the CEO of Waiora.
One interesting little bit of information I stumbled across was that in launching Javita, Waiora seem to be bringing back some old talent.
Donna Valdes left Waiora back in early 2010 to pursue a career with LiveSmart 360, which she infamously claimed at the time would be her ‘last ever network marketing company’.
Then, shortly after receiving her first $57,500 commission check, Valdes quit LiveSmart 360 . A the time she cited that ‘she wasn’t able to be the cheerleader the company needed me to be’.
It appears that Valdes has gone back to Waiora and will be involved in the team behind Javita on a corporate level.
A ‘Donna Valdes’ is currently listed as the domain owner of javanomics.com, which if I’ve done my homework properly is to be the official Javita training and business growth website for its members.
Interestingly Javanomics was registered back in December 2010, just a few months after Valdes quit LiveSmart 360, indicating that Valdes’ involvement in Javita has been for some time now.
Whether or not Javita is the reason Valdes quit LiveSmart 360 remains unknown.
The Javita Product Line
The flagship product of Javita is going to be a one use instant coffe sachet that you add to water. Javita is touting its coffee as a South American 100% Arabica blend infused with ‘herbs and other natural ingredients‘.
The Javita instant coffee will be sold in boxes of 24 one use sachets, which will wholesale for $35 and retail for about $45.50 (as a Javita member, you will sell at the retail price directly over the internet).
At this stage the offering is only coffee but Javita plan to roll out tea and hot chocolate.
Javita also plan to offer gourmet blends which they claim will ‘provide the benefits of increased energy, enhanced mental clarity and alertness, memory, and it may even help you suppress appetite‘.
At the time of publication nothing specific has been released by Javita regarding what their exact product range will be on their June launch date. Given that the instant coffee is making up Javita’s compulsory autoship inventory however, it’s a given the instant coffee sachets will at least be available come Javita’s launch.
There are also future plans to release a Javita line of roasted coffee beans too.
The Javita Compensation Plan
The Javita compensation plan revolves around a unilevel organisation that expands an infinite amount of legs wide and pays out down 15 levels.
As a whole, the Javita compensation plan is a nice balance of sales volume dependent commissions and rewards for members who take the initiative and grow their business.
Despite these growth initiatives being recruitment based, they are however grounded in the fact that Javita members cannot advance unless product is being shifted.
Unfortunately with an autoship requirement for Javita members to stay active and eligible to participate in the compensation plan, this could mean that some members simply bolster their organisation numbers by putting people on autoship and moving on to recruit others.
Not the easiest way to run a MLM business but I imagine it’d be enticing to some less scrupulous network marketers.
Within the Javita compensation plan there are currently nine ways for members to generate an income. For a more indepth analysis and coverage, please refer to my full review of the Javita compensation plan.
Joining the Javita Coffee Company
When looking to join Javita, prospective members are given two options, a $99 and $599 entry level.
Joining Javita at the $99 level is going to be barebones. With Javita’s coffee costing $35 wholesale for a box of 24 one time use instant coffee sachets, I imagine you’d probably only get one box (if you’re lucky, two) with this membership option.
At the $599 joining level, Javita members are obviously going to see a lot more product shipped to them as well as the ability to participate in the full Javita compensation plan.
Aside from the product quantities in each of the joining options, the major difference between the two entry levels is that only the $599 entry level members are able to take part in the Rank Advancement Bonus and accompanying match bonus components of the Javita compensation plan.
Monthly product purchase or sell requirements (50 BV a month on autoship or 100 BV in product sales) to maintain active status with Javita are the same regardless of which entry level you sign on to.
Whilst there does seem to be potential with the Javita business opportunity, there’s still a few things which should be taken into consideration by anyone looking to join the business.
Apart from my analysis above, I’ve highlighted an additional four concerns I have after having gone over Javita’s marketing material.
The large difference in joining fees
With only two joining options available, it’s hard not to notice the rather large difference in cost ($500!). Aside from extra Javita coffee product, no doubt the $599 joining option will come with some additional training or promotional material not included in the $99 signup option, but it’s still a hard sell.
Well, it would be if it didn’t unlock the compensation plan. Take that out of the equation and I guarantee you nobody would risk the extra $500.
Herein lies the danger of Javita inherently forcing their members to sign up at the $599 level, highlighted by the fact that even if you do join at the $99, you’re given 60 days to upgrade at no additional cost (other then the joining price difference).
By locking parts of the compensation plan out at the $99 level and then touting those components as the ‘star attraction’ of the compensation plan, Javita cleverly ensure that virtually everyone who signs on is going to, one way or another, wind up at the $599 option.
After all, on the chance you do create a succesfull Javita business, why would you want to lock yourself out of $500,000 in bonuses and potentially $250,000 for every member you sponsor?
It’s clearly evident that the only reason the $99 option exists is to try and coax people to upgrade within that 60 day period.
Not a bad thing in itself, but Javita are being a bit misleading in marketing it as a viable entry point into the business. Nobody who is successful in Javita is going to do so by joining at the $99 level. Meaning that really, Javita are forcing you to buy into your success at a higher level whilst offering up the illusion you don’t need to.
The coffee industry is already well established
One of the major selling points being used to market the Javita business opportunity is that coffee ‘is the world’s second most consumed beverage‘ and that ‘coffee beans are the world’s most second traded commodity‘.
Both of these two statements sound good on paper, but as a Javita members, what do they actually mean to you?
For starters, Javita aren’t the first company to realise the potential in coffee. There’s a massive difference between an untapped market and a large one, and whilst coffee definitely falls within the large market category, is it untapped?
As a Javita member you’re competing in a multi billion dollar industry that’s already well established, and has been for years, without you.
Every coffee customer you gain as a Javita member is one another coffee company loses and in a market where most of the players have had decades of a head start infront of you, that’s going to be a tough sell.
Javita on the other hand are going around presenting this as an ‘easy sell’, which it’s anything but.
The fact that coffee is the world’s second most traded commodity means diddly squat to you as a Javita member, and the fact that it’s the world’s second most consumed beverage means that you’re up against a well and truly established market.
Does that mean there’s no room for a new competitor in the industry? Of course not. Just realise that as a Javita member, you’re entering an established industry as a newcomer backed by an unknown brand.
Definitely not as easy as simply approaching people and getting them to try your coffee. And even if it was, this brings me to my next point –
Investing in large amounts of sample product
When we decide if a coffee is good or not, do we neccesarily care where or how it’s made? No.
What do we rely on? Taste.
Trying to sell someone coffee without them actually having tasted the product is a truly futile exercise. As a coffee drinker just ask yourself, ‘would I commit to buying coffee without actually having tried it first?’
Sure, you might take a gamble at the supermarket – but we all know that unless the coffee company is having a promotion, the supermarket itself isn’t going to let you taste test anything.
Meanwhile as an independent member of Javita trying to convince someone Javita coffee is the best tasting in the world, what’s the easiest way to go about this?
Offer them a taste test sample.
Unfortunately as a Javita member, any samples you give out come out of your bottom line. With required minimum monthly orders in place, this doesn’t seem like such a bad thing but keep in mind it’s still coming out of your hip pocket.
Not only that, but if you’re talking to even just five people a day and offering them a sample taste, all of a sudden that 24 box of one time use sachets that cost you $35 isn’t going to last very long.
Add to this that as Javita expand their range you might be tempted to offer up multiple samples to try and find the coffee that’s right for your potential customers – and it’s easy to see how you could start blowing through hundreds of dollars a month in freebie coffee samples.
The cynic in me believes Javita have already taken this into consideration and that’s why so much of their compensation plan is product volume dependent, rather than relying on recruiting.
No incentive not to rely on autoship
You could spend time approaching potential customers trying to retail Javita, or you could just search for that one star potential member who’s going to get you you’re $250,000 matching bonus (or $125,000 bonus if they surpass your rank).
In doing so, you’d be signing up people to Javita and placing them on autoship. Do this enough times I’d imagine and you’re bound to recruit enough members who are trying to make an honest go of the business.
Meanwhile as you place orders to fulfill your search needs and continue recruiting new members and putting them on autoship, you can live comfortable off the Faststart Bonus and residual income efforts of those in your team actually doing the hard yards – biding your time and hoping that one of them goes all the way.
There’s obviously no guarantee this will work and you’re going to probably wind up with a lot of people hating you, but there’s currently no disincentive to do this for people looking to make easy money. Not at least as far as I can see.
If you sign new members up, put them on autoship and wash rinse and repeat… numbers wise I’d say it’s only a matter of time before you find someone who makes it. And if you’re making enough in the interim to get by, then hey – why not?
The above concerns aren’t there to turn anyone off Javita, but rather to highlight what went through my mind as I was researching the business opportunity myself.
As a prospective member, these are issues you too should be considering. Being a pre-launch opportunity there’s currently a lot of hype being published on the internet about how much of a financially ludicrous opportunity Javita will be when it launches.
As with anything that hasn’t launched yet, take your time and weigh up your options. Have a good solid think about the business, what you’ll be up against and what your day to day life within the business is most likely going to involve.
Then, whatever you decide, best of luck to you.
Update 5th March 2020 – Last weekend Javita announced it is no longer operating as an MLM company.
How do they expect to go against Starbucks, which sells 12-servings of “Via” packets for $9.99?
Basically they want to sell something for TWICE as much as an internationally recognized brand.
They are doomed.
Not to mention that Starbucks is available almost everywhere and you can just walk in and purchase what you want.
Interestingly enough some of the marketing material I saw for Javita asked whether or not they were going to be the next Starbucks…
Yes i agree with what you are saying here totally. I hate companies that either make founders positions so expensive with added benefits or you lose comp plan position forever
These are all good points. But you are forgetting that this is a Word-of-Mouth opportunity.
Even if Starbucks and other mom&pop shops are as established as they are, Javita still can compete.
I like the fact that you are a thorough researcher. Bravo. I truly mean that. Good Job!!!
If more people in this industry did what you did before they get involved with a company, we wouldn’t need to worry about being scammed. You are a breath of fresh air for those who wouldn’t do the research themselves.
Even though you’ve written this column, we’re still going to pursue the javita opportunity to see what will happen in 12 months. This is still has the opportunity to help thousands of people.
The only question you should ask is… Can Javita JUSTIFY their “100% more expensive than Starbucks VIA” price?
It doesn’t matter what the word-of-mouth is. You’re selling the PRODUCT and its reputation. Since it doesn’t have any reputation, you have to go by the product, and I sincerely doubt it is “twice as good” as Starbucks VIA instant coffee.
Well if you are a good enough marketer to earn a whopping $70 a month……your product would be free. I would love Starbucks to do the same.
Informative article. Thanks. I’ll just stick with my two daily cups of brewed JavaFit Diet Coffee with which I’ve lost 10 pounds … so far :)))))
Taking all “riscs” and “potential”, it all sums to 99$! (or if you ensist, 599$ after upgrading) I know I’ll regret if it Javita will take of, and I didn’t grab the opportunity when it was offered to me (three weeks – and 23000people that joined after me – ago!)
As a person who studyed and participated in the industry for more then a decade, it looks like THE opportunity i’ve been waiting for. true ground level entry, generuos payplan, huge potential, and affordable “risk”.
If it’s a scam, we will all know whithin a month!
For any MLM person, it’s a short time to “cut their losses”, if it will be found as a scam!!! some of us spent much longer periods of time, energy, and money, to find they did it all for nothing.
As the optimist in me says: “go for it!” , the more pasimistic voice in me says:”It’s a scam, but they deserve my 99$ for the work they did”.
In 30-45 days we all will know where we all stand. With a growing organisation that pay us for the work we do to build it and maintaning it, or with another 99$ we spent for an expirience(or experimant).
Good luck to all!
@Lior — so what exactly grabbed you about Javita?
Is it the unsellable coffee? (who’s gonna buy Javita when they can buy Starbucks VIA at every other corner for half the price?)
Is it the incomprehensible comp plan?
Or is it the slick presentation that made you write “[if] it’s a scam, but they deserve my 99$ for the work they did”?
The problem with this mentality is that it sets a precedent to those running Javita that, in the event it doesn’t work, that there’s financial incentive to just start up companies and run with the money generated in the pre-launch hype.
If people base their decision to join or not join a company on the amount of risk attached to the initial investment required, rather than the business model of the company itself, then they are themselves facilitiating this mindset and rewarding the owners; regardless of whether the company is solid or not.
Don’t get me wrong, Javita do appear to have a solid compensation plan and business model, but being coffee it’s not without its drawbacks.
In my opinion, suggesting that people join Javita purely because the intial investment required can be as low as $99 isn’t the right mindset anyone should have when making business decisions.
Infact the investment amount should be completely irrelevant. Rather, if you believe in the business model and its legitimacy, completely understand the risks involved and believe it’s workable, then by all means go for it.
The only concern I have in mind aside from what everyone has already pointed out here is…what will happen if the last person who joins Javita or anyone in his upline aren’t able to bring new people in?
Say, for 3 months, no one is already joining, organization growth has been slow and that person at the bottom aren’t getting any bonuses? That member might stop spending monthly $70 and quit his membership then the person above him will follow..and so on… Is it possible that when one person quits its membership, will that break the organization overtime?
Right now, we see that a person can earn a percentage of volume sales from within your organization…that’s starting from yourself all the way down the 14th level and you won’t be getting any bonuses from the volume sales above you.
I hope I could suggest Javita to just provide a profit share /bonuses to all active members (based on whatever they can think of) instead of just relying on sales below you. That will attract more members! This will prevent people from quitting Javita (because they don’t see they’re earning unless they’re just consuming the coffee themselves because they really like it).
Do you think it’s also a good idea for existing Javita members to repurchase another membership with Javita so they have 2 chances of getting shares / bonuses from sales below them?
This just came to me a while ago.. I hope we could suggest Javita if they could possibly provide a profit share /bonuses to all active members aside from just relying on sales below them. Or maybe allow a member to get a profit share from below and above them (Like up to 4th level above them and 10 levels below them). This might be a good concept. Just allow members to earn so people won’t ever quit!
@ K. Chang – Let’s do this, let’s wait and see what the actual price of the product will be because all I see online now is speculation.
No one knows what the price is so we can’t say anything concrete at this point. It’s all speculation. 🙂
Fair enough. Look forward to seeing some real prices to determine the viability of this “venture”.
But anything MORE than Starbucks VIA’s price and you can “ferget ’bout it!”
The onus here would then be to rely on retail sales. This might not be the reality but it is how the Javita compensation plan is geared.
A good idea in theory but ultimately this encourages laziness. If someone joins Javita and starts making bonuses without actually doing anything where’s their motivation to work the business?
Rewarding them for what happens in the company after them actually makes sense motivation wise.
Inflating membership numbers and becoming a customer of yourself just to gain extra commissions is never a good idea.
@double-down / stacking membership? Horrible idea. This basically proves that the company encourages members, not sellers. One person can sell that much. Why buy membership twice?
I just cannot believe people are going to want to spend that much money for instant coffee. Instant coffee will be sold in boxes of 24 one use sachets, which will wholesale for $35 and retail for about $45.50,,, is that right???
I can go over to Gano Brand Coffee and buy their’s for around $10 a box. They also have tea and other products.
Truthfully I prefer fresh brewed coffee. There is a company called JavaFit that is also MLM and you can get a box of 30 single serve for $15. It’s coffee in a tea bag delivery system so it is like drinking brewed coffee. They also have gourmet coffee, diet coffee and several other types of FRESH BREWED Coffee. You can also get whole bean coffee and grind it yourself.
So why would anybody in their right mind want to pay so much for instant coffee??? Is the instant coffee made in the United States or does it come from China or the Middle East???
I’m staying with my JavaFit Arabica Coffee roasted in Miami, Florida USA!
Another thing,,, JavaFit gives you your moneys worth in coffee and marketing material when you join.
PS – JavaFit has real customers. A lot of real customers. JavaFit LOVES their customers.
Just keep in mind a review based on someone else’s review is not exactly “neutral”.
You can cite the facts based on the review here, and post whether you agree or not, or perhaps raise a few points. IMHO, of course. I’m not oz. 🙂
I’ve nuked the original comment, the link still points to blogger so I think it was just spam.
Taste and price are the key. My initial reaction is that business price to earn bonuses is too high ($ 599.00). This might kill the idea before it really get rolling. But I also wonder what other products will come to enhance the opportuity. A healthy tea product, with good taste and priced right,make make this opportunity a real a winner.
Any business has got to attract the right creative business minds to compliment the products. Well, let’s hope for the best!
Everyone is talking about how expensive it is to join, and to buy the individual boxes of coffee. Instead of looking from the consumer end, why not try looking from a business end?
Where is it possible to open a real business, a franchise, a viable money-making entity for only $599? Does Javita hope to compete with Starbucks? Not necessarily. A small percentage of the market share will still make Javita a very profitable company.
We believe that some people will prefer to buy their coffee from themselves. It’s not about selling one box at a time or giving out hundreds of samples. It’s about offering people an opportunity to change their lives.
To the author, many of your questions regarding compensation and start-up costs can easily be found now that the company has launched. (link removed) is an information-only site.
(Ozedit: The link supplied was a recruitment site for Javita distributor John Haremza).
Uh, because without consumers there is no business. What Javita offers on a business end is irrelevant if the product is not attractive to consumers.
Well, unless of course you’re going down the Javita route and plan to run Javita as a pure autoship recruitment game. Then I suppose the consumer side of things doesn’t matter.
Pretending that Javita isn’t competing with other coffee retailers is a bit rich don’t you think. MLM isn’t some little bubble world, these companies have to compete with non-MLM companies too.
On a franchise level Javita might not be in competition with Starbucks but they certainly are on a retail level.
Let’s not blur the lines please. Unless these people are making the coffee themselves they’re not buying anything from themselves (and if they were making it, why would they need to buy it from themselves?)
Javita members buy their coffee from Javita, just like any other consumer needs to purchase coffee.
Because you’ll be doing it ass-backwards, that’s why. If there’s no consumer, then there’s no business (i.e. FRAUD!)
If the franchise is not viable, you’d be better off buying $599 worth of lottery tickets. At least you KNOW there’s a chance you’ll succeed FOR SURE.
Why not, pray tell? WHAT market segment is Javita aiming for in the coffee drinker’s market?
So what angle are they pushing to get that share, other than “you can make money”, as you implying here?
Don’t kid yourself. That’s psychobabble. People are buying coffee from Javita at INFLATED PRICES. If they do not plan to resell, then they are making you (the upline) rich at their expense when they can easily buy supermarket or Starbucks coffee (and NOT make you rich).
You are promising them to change YOUR life, not theirs, unless they recruit more people and repeat the sales pitch.
In other words, the only reason they should sell javita is… they can recruit people so other people can make them rich by buying overpriced coffee (like they did for you).
Another word of advice, based on neutral analysis:
You can only convince somebody to switch to your product from a nationally available popular brand if:
* your product has equal or HIGHER quality AND
* your product has equal or lower price
Just to use coffee as example… if someone is used to drinking “Folgers” (or relatively low quality coffee), you’re not going to get them to switch to your PREMIUM coffee unless you are offering it at same price as he can get Folgers (i.e. a “free upgrade” for him). There’s no incentive for him to switch.
If your stuff is HIGHER price, and unknown quality, there is NO REASON for them to switch based on the product/price alone.
And if you can’t sell the product alone, but must entice the potential customer with additional incentives such as “you can make money, but only if you recruit more drinkers like I am doing to you now” then it’s not a viable product at all.
Why can’t someone do a straight unilevel plan that pays 7 levels deep and build as wide as you want.
Be transparent. Keep the pay scale in the open without BV’s, points and other blocks. Do straight pyramid in the open. Be truthful.
Any coffee is better then Starbucks. I wouldn’t care if it was 5 cents a cup I still wouldn’t buy it! It is full of caffeine and very unhealthy!
Starbucks coffee is full of caffeine? You don’t say…
Proving you don’t need to know anything about coffee to be an MLM “opportunity” seller.
I have been selling it now for 2 months and I am doing GREAT!
It isnt just your everyday coffee, it has health benefits and promotes weightloss. I personally lost 4.4kg in 5 weeks. When I realised that it really did work and do what it said I wanted to be a part of the company.
You have 2 products for the price of 1 weightloss and coffee. Unless you have experienced it for yourself you really don’t know what you are missing.
Why is no one concerned that there are very few studies on the long term use of the main ingredient Garcinia Cambogia?
I read on webmd that they only recommend using it for 12 weeks since there are so few studies. Just because something is natural does not automatically make it safe. Caffiene is a natural occurring ingredient also.
As if any coffee you brew would not be full of caffeine… (other than decaf, which you can also get from Starbucks)
And the ONLY THING you change in your life is you started drinking this new coffee? Come on…
There is no such thing as “magic weight-loss” ingredient. Your body ADAPTS to any attempt to introduce such a thing to your diet.
Scientists and dieticians are starting to question the significance of artificial sweeteners in diet colas and such, as the body does unexpected things when the brain detects sugar signals and sends out enzymes for sugars, but finds no sugar to absorb.
Javita is not doomed! People are losing crazy weight and the coffee consists of herbs that curb your appetite.
Much to my shock, my daughter-in-law looks like a model after losing 15 lbs. Added bonus: Her skin is really taut!
Eating healthy super foods instead of all the junk is a good way to start losing weight. Oh yes and get off your behind and get active.
Good post. My position is that lots of people join these schemes and lose money. Period. Any talk of weight loss or magic health effects or better coffee, etc, is completely irrelevant blather to sucker people into forking over the sign-up fee.
Nothing is more insidious than “autofill” It’s just a way to further indebt you to the headquarters without you being able to stop the drain on your credit card.
Well, several things about Javita still remain and several have changed. However, i can’t compare it with Starbucks at $5 a cup and Javita is average $2 a cup.
Starbucks does not have the herbs and natural energy, and did not help me loose 17 lbs, and two pants sizes in three months.
Without changing my eating habits, which by the way, isn’t bad. I don’t touch fried food or fatty foods. Javita also lowered my cholesterol (been battling since my early 20’s only weighing 110 lbs at the time). I dropped from 290 to 189 in two months.
I have never done net work marketing, however I’ve managed to make decent monthly income with Javita. But you are right, you can’t compare it with Starbucks.
I now go through Starbucks get a grande hot water with three pumps of white chocolate for .37 cents and add my Javita. Thank you.
Even tho my coffee each month is free, when it wasn’t I didnt mind buying the coffee to qualify for my commissions, which far outweighed the price of the coffee.
That was also another way for me to get product in the market. Autoship 4 boxes, sell 2, kept to for myself. Two new people drinking my coffee!!
I signed up as a distributor and after a month or so, I still haven’t signed up anybody to the business.
It’s very difficult to recruit people and have them shell out $499 or $999 as a sign up fee plus autoship of either $120 or $70 a month of products.
I think I made a huge mistake getting into this mlm without even thinking about it first. I was forced by all the sales talk and promises of financial freedom that I even signed up for the business elite pack of $999.
Although I did sell all my 34 boxes, keeping 2 boxes for me, coffee and tea, got my sign up fee back with a little profit, it still is a very hard sell.
You are asking people to buy $45 per box, and with that amount of money, people are not buying them again. And I can understand why.
And so , for me, this Javita business is not for me. People will eventually tire of paying for their autoship and will cancel it.
I think it is a short term financial success not something you can lean on in the long run.
As for me, I’ll give myself a few month into this business, paying my minimum $70 autoship, then if I still couldn’t recruit anybody, I’ll quit.
It seems to be a wise decision. Do you really need 2 months to make it become a final decision? 🙂
If it was “financial freedom” you were looking for, recruitment of a downline could have been a solution. But then some other people will get the same problem your sponsor has now = people wanting to quit because the opportunity is too expensive. Your sponsor will need to constantly recruit new people when people quit.
I don’t see that as “financial freedom”.
“PEOPLE HANGING AROUND”
If you wish to recruit people, you should normally try to make the interested ones come to you, rather than you trying to find them. That’s how experienced ones usually do it.
Experienced ones will normally not try to “push” a product or opportunity, but will let the interested ones hang around and decide for themselves what they’re interested in. They may push a little just to help people make a decision.
If you have enough people hanging around (blog, Facebook or whatever), some will be interested in the opportunity. Some may be interested in trying the product. Some will not buy anything at all, but they might recommend you to others if you have something to offer.
It means you can use social skills rather than sales skills.
“Something to offer” should typically be about something people can be interested in. On the internet, people are usually interested in relevant knowledge and experience.
Some may be looking for “experts”, but it’s much easier not to be one (too many self appointed “experts” are competing in the same market).
It’s of course about much more than that.
The description I gave here wasn’t my own. I simply picked it up from somewhere on the internet a few months ago. But I’m experienced enough to know that some people can be interested in stuff like that.
Here’s info about WHEN and WHERE I found that “people hanging around” idea (“copy and paste” links).
The video where I first found it:
Note that I focused on the IDEA rather than the opportunity. “Opportunities” usually don’t work very well, but ideas might work.
I checked that it actually seemed to work, that he had people “hanging around” and asking questions. There was enough activity to be counted as acceptable.
Hi M Norway, thanks for the comment on my post. Can you please send me the link to this video?
I’ve seen emails, which by the way usually end up in my junk folder, on getting leads for your business. I have concerns about this….is this legit?
Do I have to pay monthly so they’ll teach me how to get leads or provide me with leads, which is better if I have to pay for this?
Also, I’m giving myself maybe 2 more months and hopefully I can recruit someone. Javita has already charged me for the 2 boxes as my autoship for the month of May.
So 2 more months for me to make progress or its buhbye Javita.
It’s a marketing video, so I disabled the link. It’s right under the green box in my post. You must use “Copy” and “Paste” method.
I didn’t talk about joining something there, or about buying something. I talked about the IDEA.
That marketing guy didn’t really offer leads, he tried to attract people to his website by offering “tips & tricks, knowledge and experience” of a type relevant enough for people who potentially could be interested in the product or opportunity.
I mentioned him as an example for a sales idea that actually could work for some people.
“How PEOPLE work”
Selling something or recruiting people is difficult if you try to do it directly, if you’re “pushing” the product or the opportunity. People often have a lot of “resistance” against direct sales methods, against saying “yes” to something they’re not familiar with.
It’s much easier if you can give them time to look at the product or opportunity first, if you can allow them to ask questions and build up some interest themselves first (rather than you trying to MAKE them interested). If you can let THEM make some decisions.
That’s how people work (psychologically). They will first need some time to get familiarized to new ideas. They don’t immediately say “yes” to something new. They will usually need to make a lot of small decisions first before they are ready for bigger ones.
People will also need to have the option to decide if they’re NOT interested, or “NOT interested now, but maybe later”, or any other combination between interested and not interested.
Oops, I pushed the “Post this comment” button before I had finished the previous post.
I see lead selling business as something unwanted in the long term. You will not get a stable customer base or a stable downline that way. Those emails belong in the junk folder if you’re building a long term business.
You can look at your own experience with Javita. You feel you made a huge mistake when you fell for the sales pitches about “financial freedom”.
In reality, the people who brought you into that opportunity don’t have much freedom either. They must constantly bring in new people to replace all the ones leaving the business. They must also spend a lot of money to make it work.
I don’t see that as “financial freedom”, it’s only a poor illusion.
I would probably have used my last two months to build up some valuable resistance against poor business ideas. But you have already done that.
I would have tried to identify those poor business ideas more clearly, e.g. WHY they don’t work very well. “Selling the Dream” will work short term, but it’s not a good solution for the ones buying it. It’s not a good idea trying to replicate it either (it won’t work for most people).
I’m sure some of you have had success with this product. However, consider this:
I was hospitalized after just 2 cups! I’m in good health– I’ve never had dietary sensitivities, but after a massive reaction to 1 tea packet and 1 coffee packet, consumed on separate days, I’m now stimulant sensitive…. Along with who knows what else long term.
The company has not responded to my email, and I expect they won’t.
Be careful using these products, and promoting these products. In my case they were extremely dangerous.
after 5 years, Javita is going strong. This has been the easiest MLM product for me to get customers.
why? a ton of people love coffee and will try new coffee. AND THIS COMES WITH A WEIGHT LOSS BENEFIT.Coffee is an acquired taste, and people are loving the taste of JAVITA.
Did getting customers cost me money in samples? yes. It is called business.
to KChang: Javita costs about the same as Starbucks. yet, JAVITA HAS a WEIGHT LOSS BENEFIT. Does Starbucks??
Plus I lost weight with Javita. never did that with Starbucks.
Half of my customers swear by this coffee
to Kchang: have you tried JAVITA coffee??????
Review updated to acknowledge Javita shutting down its MLM operations.