Lifestyle Marketing Group Review 2.0: Matrix points pyramid
BehindMLM reviewed Lifestyle Marketing Group in June 2020.
The company was headed up by CEO Shain Hymon. It’s business model was that of a $50 a month pyramid scheme.
Later that same month BehindMLM reviewed Jaa Lifestyle, also fronted by Hymon.
Jaa Lifestyle’s initial business model combined securities fraud with pyramid recruitment.
A few weeks prior to BehindMLM’s review, Jaa Lifestyle announced it was “remodelling”.
Jaa Lifestyle as reviewed in late June 2020 was a magazine subscription pyramid scheme.
BehindMLM revisited Jaa Lifestyle in August 2021, finding the company had rebooted as a crypto Ponzi scheme.
Noticeably absent from Jaa Lifestyle’s reboot was Shain Hymon (right).
Whether he’s still involved in Jaa Lifestyle remains unclear.
Hymon’s marketing and social media channels have mostly been abandoned. His last personal Facebook page update was on September 8th.
A few weeks back a reader wrote in requesting an updated Lifestyle Marketing Group review.
This was based on LMG marketing videos that surfaced throughout early to mid 2021.
While Hymon’s status within Jaa Lifestyle is unclear, it appears he’s rebooted Lifestyle Marketing Group with a new business model.
Today we revisit Lifestyle Marketing Group for an updated review.
Lifestyle Marketing Group’s Products
Lifestyle Marketing Group has no retailable products or services.
Affiliates are only able to market Lifestyle Marketing Group affiliate membership itself.
Lifestyle Marketing Group’s Compensation Plan
Lifestyle Marketing Group’s compensation plan can be broken up into matrix point generation and the $50 subscription backend.
Matrix Point Generation
Lifestyle Marketing Group affiliates purchase $10 to $40 a month matrix positions.
- Blue – $10 a month
- Bronze – $20 a month
- Silver – $30 a month
- Gold – $40 a month
Lifestyle Marketing Group pays commissions via a 3×7 matrix.
A 3×7 matrix places an affiliate at the top of a matrix, with three positions directly under them:
These three positions form the first level of the matrix. The second level of the matrix is generated by splitting these three positions into another three positions each (9 positions).
Levels three to seven of the matrix are generated in the same manner, with each new level housing three times as many positions as the previous level.
Each monthly fee matrix position corresponds with its own 3×7 matrix tier.
As positions in each tier matrix are filled, via purchases made by subsequently directly and indirectly recruited affiliates, points are earned.
- filling a position at the Blue matrix tier generates 1 point a month
- filling a position at the Bronze matrix tier generate 2 points a month
- filling a position at the Silver matrix tier generates 3 points a month
- filling a position at the Gold matrix tier generates 4 points a month
Points are accumulated as long as monthly matrix position fees are paid.
Points are fed into “subscription commissions” detailed below.
Lifestyle Marketing Group pays subscription commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Lifestyle Marketing Group caps payable unilevel team levels at seven.
A subscription commission position costs $50 a month, or 50 points derived from Bronze to Gold matrices (see “matrix point generation” above).
For each $50 a month subscription position filled in an affiliate’s unilevel team, a $1 a month commission is paid out.
Joining Lifestyle Marketing Group
Lifestyle Marketing Group affiliate membership is free.
Participation in the attached income opportunity however requires a minimum $10 to $100 a month spend on matrix positions.
On top of that there’s a $50 a month unilevel position subscription fee.
Lifestyle Marketing Group affiliates are able to purchase up to fifty $50 a month unilevel position subscriptions.
Lifestyle Marketing Group Conclusion
Lifestyle Marketing Group is a continuation of the pyramid scheme Shain Hymon launched last year.
Join for as little as $10 a month and share the LMG with at least three friends.
LMG’s original mode saw affiliates pay $75 and then $50 for at least one unilevel position.
That’s been dropped to just $10 with the matrix points system, although it does cap out higher at $100 if all four matrices are bought into.
Other than it’s more of the same. Advertising subscriptions, which Hymon states are provided through
our pre-IPO partner company Next Level Marketing & Advertising Inc.
What Hymon fails to disclose is he owns Next Level Marketing & Advertising Inc.
Effectively it’s all part of the same company.
After over a year of supposedly selling advertising, traffic to Next Level Marketing & Advertising Inc.’s website is non-existent (Alexa).
It appears Next Level Marketing & Advertising Inc. is having trouble… well, marketing itself.
None of this should come as a surprise, since advertising has only ever served as a ruse.
Lifestyle Marketing Group’s business model is sign up, pay fees and recruit others who do the same.
As I wrote in June 2020;
That means once recruitment dies down, so too will commissions.
The math behind pyramid schemes guarantees the majority of participants won’t recoup their spend.
As long as Lifestyle Marketing Group’s core business model is that that of a pyramid scheme, this still applies.