Cforth Review v3: StoplightGo gone, One Marketplace?
BehindMLM last checked in on Cforth back in 2023. At the time owner Mark Seyforth had rebranded as StoplightGo in mid 2022.
Today there’s no StoplightGo branding on Cforth’s website. StoplightGo’s old website domain now redirects to Cforth.
The only mention of StoplightGo on Cforth’s website is in the website footer;
CFORTH is powered by StoplightGO, LLC. All rights reserved.
Two years on from our StoplightGo review, today BehindMLM revisits Cforth for a 2025 update.
The Company
Cforth is still owned by Mark Seyforth. Cforth’s website cites Seyforth and Fredrik Stael von Holstein as Cforth’s co-founders.
When Cforth launched Holstein was CEO, today Seyforth is Cforth’s CEO. Holstein is now cited as a Cforth Advisory Board Member.
Both Cforth and Seyforth are based out of Florida in the US
In between AI-generated “X day” slop posts to its official FaceBook page…
…on July 7th Cforth announced “One Marketplace:
One Marketplace operates from the domain (“onemarketplace.store”). The domain was first registered in April 2024, it’s private registration was last updated on April 30th, 2025.
As far as I can tell, One Marketplace is a Cforth spinoff built on Ben Glinsky’s LiveGood “memberships” pyramid model.
You pay $14.95 a month and earn on “smart shopper” recruits who pay the same.
Like LiveGood, retail is possible but isn’t a focus:
Up to $100 “Do Nothing Bonus”
This monthly Income will grow over time, based on company growth. All you have to do is keep your spot as a Smart Shopper.
Pay $14.95 a month and get paid on recruitment. That’s the business model.
If One Marketplace goes anywhere BehindMLM might publish a separate review. For now we’ll keep this review on Cforth as it’s operating in 2025.
Cforth’s Products
Cforth markets a range of products it sells through its own ecommerce platform:
- PFPB – Perfect Food for the Perfect Body (weight loss meal replacement), retails at $119 for 20 servings
- Acai+ – “full spectrum whole body health drink”, retails at $125 for 30 single-serve sticks
- Thrive Tape – “muscle and joint support for all activity levels”, retails at $29.99 for “regular grip” and $33.99 for “tape-max grip”
- Blaze Ecotech – “fuel enhancement tablets”, retails at $13.40 for a 4-pack
Additional product ranges are also marketed:
- personal care products under Evernova branding
- supplements under Rx Remedies branding and
- “soothing creams and ointments, sprays” under Nutragrove branding
With the exception of Nutragrove, which is manufactured by the Florida company NutraLife BioSciences, no manufacturing details of these brands are provided.
This suggests, like Nutragrove, they are white labeled products from third-party manufacturers.
Of note is Nutralife BioSciences being delinquent in SEC filings. This prompted the SEC to revoke Nutralife Biosciences’ securities registrations in December 2024.
It’s unclear why this happened and whether it has to do with Nutralife Biosciences’ manufacturing operations.
Finally Cforth affiliates also gain access to Travology, a discount travel booking platform.
Cforth’s Compensation Plan
Cforth’s compensation plan pays on recruitment and recruited affiliate monthly autoship orders.
Cforth Affiliate Ranks
There are sixteen ranks within Cforth’s compensation plan.
Along with their respective qualification criteria, they are as follows:
- Affiliate – sign up as a Cforth affiliate and maintain a monthly autoship order
- Owner – recruit two affiliates
- Owner 1 Star – maintain two personally recruited affiliates and build a downline of at least four affiliates
- Owner 2 Star – maintain two personally recruited affiliates and build a downline of at least six affiliates
- Bronze – maintain two personally recruited affiliates and build a downline of at least fourteen affiliates
- Silver – not disclosed
- Gold – not disclosed
- Sapphire – not disclosed
- Ruby – not disclosed
- Emerald – not disclosed
- Diamond – not disclosed
- Blue Diamond – not disclosed
- Black Diamond – not disclosed
- Double Black Diamond – not disclosed
- Triple Black Diamond – not disclosed
- Crown Black Diamond – not disclosed
Recruitment Commissions
Cforth pays recruitment commissions via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Cforth pays recruitment commissions across five unilevel team levels.
Specific recruitment commission rates aren’t disclosed but the following examples are provided (everybody recruits two affiliates across five levels, everybody recruits three affiliates and everybody recruits five affiliates):
Residual Recruitment Commissions
Cforth pays residual recruitment commissions on monthly autoship orders placed by recruited affiliates.
Whereas recruitment commissions are capped at five unilevel team leves, residual recruitment commissions are paid down ten levels.
Again, specific residual recruitment commission rates are not disclosed. Cforth provides the following example, based off a PFPB and Acai+ monthly autoship order example:
Shopping Commissions
Cforth affiliates earn shopping commissions when their recruited downlines purchase products through Cforth’s ecommerce platform.
Shopping commissions are paid through a 2×10 matrix.
A 2×10 matrix places a Cforth affiliate at the top of a matrix, with two positions directly under them:
These first two positions form the first level of the matrix. The second level of the matrix is generated by splitting these first two positions into another two positions each (4 positions).
Levels three to ten of the matrix are generated in the same manner, with each new level housing twice as many positions as the previous level.
Shopping commissions are paid on shopping activity by affiliates across the matrix. Specific shopping commission rates are not disclosed.
Shopping Commissions Match
Cforth pays a match on shopping commissions earned down three levels of recruitment (unilevel):
- 20% match on level 1 (personally recruited affiliates)
- 10% match on levels 2 and 3
Note the shopping commission match rates above double when a Cforth affiliate personally recruited ten affiliates.
Executive Bonus Pools
Silver and higher ranked Cforth affiliates receive shares in rank-corresponding monthly bonus pools.
Other than confirming higher ranked Cforth affiliates earn in lower rank bonus pools, specific details are not provided.
Joining Cforth
Cforth affiliate membership is priced between $99 and $449:
- Value Package – $99
- Business Package – $234
- Ultimate Package – $449
Cforth Conclusion
Cforth as an MLM opportunity revolves around paying fees to sign up and maintain a monthly autoship order.
New Cforth affiliates are pushed to recruit three affiliates, and then to get these affiliates to each recruit three affiliates and so on.
This is the core of Cforth’s MLM opportunity in 2025, as narrated by Mark Seyforth in Cforth’s official “presentation” marketing video;
Once you personally enroll three Premium Members, you open the doors to all types of additional income and bonuses in the compensation plan.
Two is great but three is the magic number.
Commissions and bonuses are tied to recruited affiliates doing the same, making Cforth an MLM pyramid scheme.
Retail product sales might be possible but don’t appear to have anything to do with Cforth’s MLM opportunity. At least not as per what’s presented to consumers in Cforth’s official “presentation” video.
Note this is the only compensation documentation provided to consumers on Cforth’s website. That Cforth hides full compensation plan details from consumers is a red flag.
As with all MLM pyramid schemes, once affiliate recruitment dries up so to will commissions.
This will see those at the bottom of Cforth’s pyramid scheme stop paying their monthly autoship order. This in turn means those above them stop getting paid.
Unless new recruits are found quickly to replace those that leave, eventually these affiliates also stop paying monthly autoship fees.
Once enough Cforth affiliates stop paying monthly autoship fees, an irreversible collapse is triggered.
I suspect this what happened with StoplightGo (lack of retail sales focus was a problem there too), prompting Seyforth to start hyping up the One Marketplace reboot.
For now One Marketplace looks to be more of the same. This means it’ll also end the same as Cforth’s prior reboots.
That is to say Mark Seyforth and those who sign up and recruit make money. In order for that to happen, everybody else loses out.
