lyconet-logoI first took a peek at Lyconet earlier this year back in February.

Launched in response to ongoing criticism of Lyoness’ accounting unit investment scheme, the purpose behind Lyconet was to completely separate the affiliate side of the business from that of the MLM opportunity.

Unfortunately nothing much has materialized on Lyconet since my first look at it. Even today a visit to the Lyconet website is a complete waste of time.

There’s a login page and that’s it:

lyconet-website-december-2014

No compensation plan details, no information about Lyconet itself, what it’s all about. As it stands almost a year after Lyconet was announced, the Lyconet website is a complete and utter failure.

I’ve meanwhile been waiting patiently for a copy of the Lyconet compensation plan to materialize in order to formally review Lyoness’ new angle. A Polish copy surfaced a month or so back but, while it was translatable, we learnt that the compensation plan might differ from region to region.

Going to the effort to pull apart Lyconet’s compensation plan in the event of the US version being different didn’t seem like a good use of time.

Finally a copy of Lyconet’s US compensation plan was recently sent to me by a BehindMLM reader. It’s twenty-one pages in length and just as headache-inducing as Lyoness’ original compensation plan was.

Nonetheless, I’ve done my best to break it downa and see where Lyconet’s new direction differs from Lyoness’ previous compensation plan.

In the interest of readability, I’ve separated the relevant components of the plan below via heading. Towards the end of this review you’ll then find a conclusion summarizing my thoughts on it.

Shopping only customers are out

Despite it not having anything to do with the accounting unit investment scheme, Lyoness made a big deal about the shopping part of their previous compensation plan.

This was primarily due to non-affiliate shoppers being seen as the retail arm of the income opportunity. With Lyoness themselves only providing access to discounts, that point has always been a topic of debate.

Nonetheless, Lyoness didn’t charge non-affiliate shoppers a signup fee, so the issue only existed within the context of the entire income opportunity. On its own there was never any issue with Lyoness’ shopping portal.

In Lyconet, non-affiliate shoppers have been eliminated.

Referring to them now as “members”, Lyconet sees anyone who signs up on them directly compensated down two levels of recruitment (unilevel).

Dubbed the “Friendship Bonus”, Lyconet pays out 0.5% (50 cents on for every $100 spent) of any purchases made by personally recruited affiliates and those they recruit (level 2).

Again, this commission is available to anyone who signs up to Lyconet or Lyoness as a customer, therefore eliminating the non-affiliate class from the opportunity entirely.

Other benefits carrying over from Lyoness remain intact, primarily a shopper’s own cashback and “Shopping Points” (appears to be renamed loyalty credit).

The Lyconet compensation plan states that Shopping Points can

can be redeemed for attractive Shopping Point Deals and generous discounts on products sold in the Loyalty Mall.

Signing up as a Lyoness shopper is of course still free.

Affiliate commission qualification

The affiliate side of the Lyconet opportunity (beyond the Friendship Bonus) sees affiliates having to qualify for commissions under the Balance and Career Programs.

A Lyconet affiliate able to qualify via the following two methods:

  • generate at least 350 Shopping Points via an affiliate’s own purchases and that of their customers
  • recruit at least five affiliates who each generate 150 Shopping Points

Once a Lyconet affiliate is commission qualified, the period of qualification is twelve months. Note that meeting the commission qualification requirements within that twelve month period will reset the period an affiliate is qualified for another twelve months.

Ie. Meeting one of the above qualification requirements in January would qualify an affiliate for commissions until next January. Whether intentionally or otherwise, if they met the same requirements in June of that year, they’d then be qualified until June the following year.

The commission qualification period is always counted from the last month an affiliate met one of the above two qualification criteria requirements.

The Balance Program

Shopping Points are used to determine commissions in the Balance Program, with the Lyconet compensation plan stating that these are accumulated via

  • purchases made with a Lyoness cashback card at Lyoness merchants
  • purchases made with a Lyoness-branded Mastercard made at Lyoness merchants participating in Lyoness’ MasterCard program
  • purchases made with vouchers at Lyoness merchants
  • purchases made at Lyoness’ online shopping portal

For the Balance Program, the credited Shopping Points generated by the Marketer’s entire Shopping Network (i.e., his entire Lifeline as well as Shopping Points from his own purchases and/or orders) will be converted into Units.

These Units are booked weekly into the Balance Program and the Marketer receives compensation on a weekly basis.

With the mention of “units”, the Balance Program appears to be the current incarnation of what was previously the accounting unit investment scheme.

Here the Balance Program differs however, as it runs of the currency of points, rather than direct investment into units by affiliates.

Otherwise the same binary format is used, placing an affiliate’s own unit at the top of two binary sides (left and right), with an eventual commission paid out once enough units have been generated on both sides.

As with the old accounting unit scheme, there are five levels. What level a unit is created in depends on how many Shopping Points an affiliate has generated in any given week.

  • 50 Shopping Points = 1 unit in Balance Category 1
  • 150 Shopping Points = 1 unit in Balance Category 2
  • 400 Shopping Points = 1 unit in Balance Category 3
  • 1200 Shopping Points = 1 unit in Balance Category 4
  • 4000 Shopping Points = 1 unit in Balance Category 5

Although not explicitly clarified in the Lyconet compensation plan, I believe units are generated in a “best available” configuration.

Eg. If an affiliate generated 1150 Shopping Points in a week, they’ll receive two Balance Category 3 units (800 points), two Balance Category 2 units (300 points) and one Balance Category 1 unit (50).

The Lyconet compensation plan does not clarify whether or not unused points (less than 50 left over) are carried over from week to week.

Commissions are paid out when 25 units are created on either side of the binary via “subsequent units” (see “Subsequent Unit” explanation below).

The major difference in Lyconet though is that it’s paid out incrementally instead of a lump sum:

  • Balance Category 1 – 3 units left and right = $3, 5 units left and right = $15, 10 units left and right = $21, 15 units left and right =$33, 20 units left and right = $39, 25 units left and right = $48
  • Balance Category 2 – 3 units left and right = $27, 5 units left and right = $45, 10 units left and right = $63, 15 units left and right =$99, 20 units left and right = $117, 25 units left and right = $144
  • Balance Category 3 – 3 units left and right = $90, 5 units left and right = $150, 10 units left and right = $210, 15 units left and right =$330, 20 units left and right = $390, 25 units left and right = $480
  • Balance Category 4 – 3 units left and right = $270, 5 units left and right = $450, 10 units left and right = $630, 15 units left and right =$990, 20 units left and right = $1170, 25 units left and right = $1440
  • Balance Category 5 – 3 units left and right = $900, 5 units left and right = $1500, 10 units left and right = $2100, 15 units left and right =$3300, 20 units left and right = $3900, 25 units left and right = $4800

Of note is that commissions in Balance Category 2 are Balance Category 1 payouts by a factor of three. Balance Category 3 is a little over thee times that of commissions in Balance Category 2.

Balance Category 4 is ten times that of Balance Category 2 and similarly Balance Category 5 is ten times that of Balance Category 5.

Note that an affiliate cannot generate a unit in any Balance Category until their upline (or their upline) does.

Subsequent Units

Subsequent Units are required to fill up any of the Balance Category binary models outlined above.

In any of the above Balance Categories can be generated as follows:

Personal Units are generated by an affiliate and their personal Lyoness customers.

Transfer Units are generated when an existing unit in Balance Categories 1-4 “matures”. Transfer Units are generated in the next applicable Balance Category up from the unit that matured to create it (eg. A unit that matures in Balance Category 1 (25/25) will create a new Transfer Unit in Balance Category 2).

Customer Units are generated via the shopping efforts of customers recruited by non-Lyconet affiliates (Lyoness shoppers/affiliates). The first, eleventh and every tenth unit thereafter created by these shoppers counts as one unit each for an affiliate.

Bonus Units are additional units awarded to Lyconet affiliates based on the incremental maturity of their existing personal units (see “Bonus Unit” explanation below).

National, Continental and International Balance units

If the Lyconet compensation plan wasn’t already confusing enough for you, things get even more complicated when one considers there are four levels within Balance Categories commissions.

Above we’ve already looked at the “Personal Balance” category, however there are also an additional three categories to consider:

  • National Balance – units within a Lyconet affiliate’s respective country
  • Continental Balance – units within a Lyconet affiliate’s respective continent
  • International Balance – units within Lyconet company-wide

Note that a Lyconet affiliate generates units within these three categories via the generation of bonus units (see “Bonus Unit” explanation below).

Bonus Units

Bonus units are generated based off a Lyconet affiliate’s own generation of units (including transfer and bonus units in and of themselves).

Bonus units are tracked via a binary structure of their own (per unit) as follows:

  • 5 units on both sides of a personal unit binary = 1 National Balance bonus unit
  • 10 units on both sides of a personal unit binary = 1 Continental Balance bonus unit
  • 15 units on both sides of a personal unit binary = 1 International Balance bonus unit
  • 20 units on both sides of a personal unit binary = 1 National Balance bonus unit
  • 5 units on both sides of a National Balance unit binary = 1 National Balance bonus unit
  • 10 units on both sides of a National Balance unit binary = 1 National Balance bonus unit
  • 15 units on both sides of a National Balance unit binary = 1 National Balance bonus unit
  • 20 units on both sides of a National Balance unit binary = 1 National Balance bonus unit
  • 5 units on both sides of a Continental Balance unit binary = 1 Continental Balance bonus unit
  • 10 units on both sides of a Continental Balance unit binary = 1 Continental Balance bonus unit
  • 15 units on both sides of a Continental Balance unit binary = 1 Continental Balance bonus unit
  • 20 units on both sides of a Continental Balance unit binary = 1 Continental Balance bonus unit
  • 5 units on both sides of an International Balance unit binary = 1 International Balance bonus unit
  • 10 units on both sides of an International Balance unit binary = 1 International Balance bonus unit
  • 15 units on both sides of an International Balance unit binary = 1 International Balance bonus unit
  • 20 units on both sides of an International Balance unit binary = 1 International Balance bonus unit

Note that whereas personal units are tracked only via an affiliate and their downline’s unit generation, National, Continental and International Balance units are tracked via company-wide binary structures (per unit).

Balance Program Referral Commissions

Dubbed the “Coach and Senior Coach Bonus”, Lyconet pay out referral commissions on Balance Program commissions paid to personally recruited affiliates and any affiliates they recruit (2 levels).

A Lyconet affiliate earns 20% of Balance Program commissions paid to affiliates they’ve personally recruited, and 5% of Balance Program commissions paid to their recruits (level 2).

The Career Program

For the Career Program, the credited Shopping Points generated by the Marketer’s entire Shopping Network (i.e. his entire Lifeline as well as Shopping Points from his own purchases and/or orders) will be used to calculate the relevant Career Level each month.

The Marketer will receive monthly compensation.

Before we get into what any of the above actually means, it’s important to note that, like the Balance Program, Lyconet’s Career Program also revolves around the generation of Shopping Points.

Counted Shopping Points in the Career Program differ to that of the Balance Program slightly, with Shopping Points only counted via the following methods of generation:

  • purchases made with a Lyoness cashback card at Lyoness merchants
  • purchases made with a Lyoness-branded Mastercard made at Lyoness merchants participating in Lyoness’ MasterCard program
  • purchases made with vouchers at Lyoness merchants
  • purchases made at Lyoness’ online shopping portal
  • Lyoness’ “Loyalty Program”

I’m not sure why Lyconet mention the Loyalty Program, as I figured that was part of the Lyoness shopping network to begin with.

In any event, for reference here’s how Lyconet define the Loyalty Program as it appears in their compensation plan:

A Loyalty Program created by Lyoness where Members shop and receive Benefits according to the Lyoness GTCs.

In a nutshell, the Career Program rewards a Lyconet affiliate based on shopping point generation by themselves, their customers and three levels of affiliate recruitment.

How much an affiliate is paid is determined by how many points they’ve generated in any given month:

  • 5000 Shopping Points – 3.7 cents per Shopping Point, no Career Bonus
  • 10,000 Shopping Points – 4.8 cents per Shopping Point, $300 Career Bonus
  • 25,000 Shopping Points – 5.6 cents per Shopping Point, $750 Career Bonus
  • 60,000 Shopping Points – 6.3 cents per Shopping Point, $1800 Career Bonus
  • 150,000 Shopping Points – 7.1 cents per Shopping Point, $4500 Career Bonus
  • 400,000 Shopping Points – 7.8 cents per Shopping Point, $12,000 Career Bonus
  • 1,000,000 Shopping Points – 8.6 cents per Shopping Point, $30,000 Career Bonus
  • 2,500,000 Shopping Points – 9.3 cents per Shopping Point, $75,000 Career Bonus

Note that up to 50% of the required Shopping Points at any given Career Program level above can come from any one individual recruited affiliate and their downline (one unilevel leg).

Also note that commissions calculated from Shopping Points generated by recruited affiliates who qualify at one of the above levels, are reduced based on the level difference they qualify at.

Eg. If you qualify at level 3 (25,000 Shopping Points a month) and an affiliate you’ve recruited qualifies at level 1 (5000 shopping points a month), for the purpose of commission qualification you will be paid 1.9 cents (5.6 cents (level 3) minus 3.7 cents (level 1)) per Shopping Point generated by that affiliate and their downline.

With any of the above levels, a Lyconet affiliate is promoted the month after they qualify. If they qualify again the following month, they are then “confirmed” qualified at that particular level for the next 6 months.

If the affiliate fails to qualify again the month after initially being promoted to a Career Level, they are confirmed at the level below the one they initially qualified for. This downgraded qualification confirmation still applies for six months.

Note that re-qualifying in any month of the six months of qualification will reset an affiliates total qualified period for another six months (in the same manner as commission qualification does).

Conclusion

The two biggest issues I see with Lyconet’s compensation plan is the lack of a retail offering (both as a carry-on from Lyoness and the introduction of shopper commissions), and the Balance Program.

The question of whether Lyoness sell products and services to retail customers has always been a huge grey area.

On paper, Lyoness provide discounts to third-party merchant products and services. They don’t charge fees to regular (non-affiliate though, and on the affiliate side of things it was only the direct investment into accounting units that acted as a defacto affiliate membership cost.

With Lyconet, everyone is an affiliate – either via Lyconet themselves or simply by signing up as a Lyoness shopping member. The affiliate opportunity doesn’t need to be explained but regular shoppers also earn commissions down two levels of recruitment.

This means they are no longer retail customers, even within the grey area context that saw them counted as such under Lyoness.

The end result is that by introducing Lyconet, Lyoness itself as a company no longer has any non-affiliates purchasing products and services through their portal.

Everyone is in one way or another participating in the income opportunity and this is a problem. In MLM you need to have readily identifiable non-participant customers otherwise you’re just asking for trouble.

Moving onto Balance Program, here we have the continuation of the accounting unit investment scheme.

The shopping side of Lyoness has never been in question. You shop, get a cashback and if you spend thousands of dollars you get a unit.

In Lyconet the “accounting” prefix has been dropped in favor of the simply calling positions in the compensation plan “units”.

What struck me as odd was the mention of “orders” in the compensation plan. Previously affiliates had invested directly into accounting units, receiving a ROI once enough new units had been invested in.

The marginal units created via shopping were obviously neither here nor there, with most units the result of direct affiliate investment.

In Lyconet shopping units are still created (from shopping points), but whether direct investment is still possible is not so clear.

Despite the complete lack of information available on the Lyconet website, I did my best to track down what exactly the mention of shoppers being to place “orders” in the Lyconet compensation plan was referring to.

Taken from the Lyoness website:

The Lyoness Voucher for Loyalty Merchant Vouchers is the perfect gift. With the Lyoness Voucher you have exactly the right thing to shop with, because you can use it in a variety of ways.

You have the option of using the Lyoness Vouchers to pay for your online order at a Lyoness Loyalty Merchant. With Lyoness Vouchers you are always flexible and can order other Vouchers at any time without having to make a transfer.

Vouchers are receive digitally and are particularly convenient, as you can order them while on the move, pay for them using your existing Vouchers and redeem them immediately – and of course you will also receive Cashback and Shopping Points, the amount of which depends on the selected Loyalty Merchant.

Paying for vouchers using vouchers? Huh?

In Lyoness affiliates invested directly into accounting units under the guise of purchasing gift cards. With Lyconet the units are tied into Shopping Points, so there’s room for ambiguity here.

The Lyconet compensation plan doesn’t clarify whether or not fees are charged when vouchers are purchased. Ditto whether or not vouchers can be used to purchase shopping points directly.

Infact, other than the mention of “orders”, there’s literally no explanation in the Lyconet compensation plan as to how exactly they fit within Sales Point generation for the purpose of unit acquisition.

What is clear however is that, within the context of an MLM opportunity, vouchers are not the sale of a product or service.

Repeatedly in the Lyconet compensation plan a distinction is clearly made between actual purchases and whatever “orders” is:

Personal Units are generated using Shopping Points collected from the Marketer‘s purchases and orders.

I don’t know about you but this suspiciously sounds like a rewording of “downpayments”, which was the terminology Lyoness used to describe affiliates investing in account units.

If that’s the case, then the accounting unit scheme that was problematic is left intact within Lyconet.

At best you’ve got a shopping network that facilitates the generation of units via non-purchase of discount vouchers, with said units paying out a cash ROI after enough subsequent units have been generated.

On the other end of the scale Lyconet is just an exercise in pseudo-compliance, designed to complicate even further the simple of act of taking new affiliate funds and paying it out to those who make deposits, I mean downpayments, sorry… “orders” earlier.

And the linear nature of the national, continental and international unit placement? That just screams single-line cycler queue!

The same sort of nonsense we see in matrix cycler scams where you pay for your position and then collect a ROI once enough new positions have been purchased company-wide.

One final observation about the Balancing Program is the rampant generation of phantom positions (transfer and bonus units).

These positions cost nothing to generate yet they pay out a ROI just like a paid position (a position that had actual affiliate funds flow into the scheme to create it).

What’s worse is when you consider transfer units move up the Balancing Program levels, at each level they continue to pay out a higher cash ROI.

Where does this money come from? Surely Lyoness’ merchants aren’t funding all of this on top of the cashback they offer?

How is compensating Lyoness affiliates to the tune of tens of thousands of dollars even remotely sustainable for them?!

My gut tells me there’s information that’s been deliberately left out of the Lyconet compensation plan. Information that clearly shows a flow of affiliate funds into Lyconet that covers both the Balancing and Career Program commissions being paid out.

One has to remember that the Lyconet compensation plan was designed to directly integrate into Lyoness’ existing accounting unit scheme. As such, right out of the gate, Lyoness has large existing liabilities to cover by way of old accounting units needing to mature and be paid out on.

The Lyconet system tacks onto that, hoping to fund existing unit ROIs, attract new funds with a new unit system and somehow pay out thousands of dollars on an ever-increasing amount of zero-revenue phantom unit positions. Not to mention Career Program bonuses which serve to only further drain available funds.

I ask again, where is all the money Lyoness promise to pay out come from?

Under Lyoness everything was mathematically calculated, with the company paying out only after a fixed amount of new funds was pumped into the scheme. Lyconet appears to shed that image, leaving a huge question mark over its source of unit and career bonus commission revenue.

Either there’s a large chunk of the compensation plan missing which explains how affiliates pump funds into the scheme to cover these liabilities, or the math behind Lyconet’s compensation plan simply doesn’t add up.