Associate Marketing Program Review: Voltage Partners’ app store
The terms and conditions of the Associate Marketing Program website state it is “owned by Voltage Partners Holdings LLC”.
This matches the Associate Marketing Program website domain registration, which lists Gordon Comfort of Voltage Partners as the owner.
Voltage Partners launched earlier this year and sought to capitalize on crowd-sourced app ideas.
Alexa traffic estimates suggest the idea flopped. Earlier this month Voltage Partners launched Associate Marketing Program, a transition towards selling third-party apps.
Read on for a full review of the Associate Marketing Program MLM opportunity.
The Associate Marketing Program Product Line
Associate Marketing has no retailable products or services of its own.
For a monthly fee affiliates are given access to a “turnkey appstore”, through which third-party mobile apps can be purchased.
The Associate Marketing Program Compensation Plan
Associate Marketing Program affiliates earn a commission when apps are downloaded from their replicated app store.
Associated Marketing Program affiliates are also paid direct and indirect recruitment commissions.
Associated Marketing Program do not offer any specific information about commissions paid out on app downloads.
As you market games and apps, AMP receives revenue. 100% of the revenue AMP receives is given to AMP Associates.
Typically pay per install commissions aren’t much.
Direct Recruitment Commissions
Associated Marketing Program affiliates are directly paid to recruit new affiliates down three levels of recruitment (unilevel):
- recruit one affiliate and get paid $5 on level 1 (personally recruited affiliates)
- recruit two affiliates and get paid $5 on level 1 and $3 on level 2
- recruit three affiliates and get paid $5 on level 1, $3 on level 2 and $1 on level 3
Residual Recruitment Commissions
Residual recruitment commissions in Associated Marketing Program are paid out via a 3×9 matrix.
A 3×9 matrix places an affiliate at the top of a matrix, with three positions directly under them:
These three positions form the first level of the matrix. The second level of the matrix is generated by splitting each of the three positions into another three positions each (9 positions).
Subsequent levels of the matrix are generated as required (up to nine levels), with each new matrix level housing three times as many positions as the previous level.
A complete 3×9 matrix houses 29,523 positions. Positions are filled via direct and indirect recruitment of new Associated Marketing Plan affiliates.
For each matrix position filled, a 75 cent commission is paid out as long as the recruited affiliate continues to pay the monthly fee.
- recruit and maintain one affiliate and get paid on matrix levels 1 to 3
- recruit and maintain two affiliates and get paid on matrix levels 1 to 6
- recruit and maintain three affiliates and get paid on matrix levels 1 to 9
Recruited affiliates must be paying monthly fees in order to qualify towards matrix level unlock qualification.
Joining Associate Marketing Program
Associate Marketing Program affiliate membership is $32.99 and then $13.99 a month.
As you bring more people into AMP, they are placed under you in a matrix.
The more people you bring in, the more you earn. The more people they bring in, the more you earn.
The above, taken from the official compensation plan documentation, spells out that Associate Marketing Program affiliates are paid to recruit new affiliates.
In MLM, this is otherwise known as a pyramid scheme.
Following Voltage Partners’ original business model idea going anywhere, they’ve now turned to marketing recruitment.
The Associate Marketing Program app store is the vehicle recruitment commissions are attached to, as per this excerpt from the compensation plan documentation:
Who wants only one storefront for one of the planet’s fastest growing industries?
With AMP, once the first three levels of your first storefront are full with 39 active AMP Associates (which only requires one personally sponsored and active AMP Associate from you), you can start a SECOND storefront and have another nine levels.
And if that’s not enough, once the first three levels of your second storefront are full with 39 active AMP Associates, you can start a THIRD storefront.
The notion that Associate Marketing Program affiliates legitimately need three versions of the same app store is ridiculous. What’s actually being sold are matrix positions, through which commissions are earned via recruitment.
Pay per install commissions are available through the app store, but are unlikely to be significant. And in any event, dwarfed by the ongoing fees Associate Marketing Program affiliates are charged each month.
As with all pyramid schemes, once affiliate recruitment dries up Associate Marketing Program will collapse.
This will manifest itself by way of affiliates at the bottom of the company-wide matrix ceasing to pay their monthly fee. This will see affiliates above them stop getting paid.
If recruiting doesn’t pick up, these affiliates will eventually also stop paying their monthly fees too.
This effect trickles up the Associate Marketing Program affiliate-base, eventually triggering an irreversible collapse.
At that point affiliates who haven’t made back their fees by recruiting new affiliates lose out.
Mathematically owing to the lowest level of the matrix being the largest, this is guaranteed to the be the majority of Associate Marketing Program affiliates.