Deanna Latson quits WMI. What will happen to PURE?
Back in November last year, Wealth Masters International made the announcement that they would be branching into both nutrition and finance. Under the branding Opes Partners and WMI ‘PURE’ respectively, both divisions were set to launch in 2011.
Opes Partners seems to have launched quietly in the first half of 2011, but has received minimal promotion or marketing from Wealth Masters themselves. All in all, Opes Partners is not marketed to new prospects nor is it featured prominently on their website – it’s thus far been pretty much a failure as far as being an asset to the MLM side of WMI goes.
PURE on the other hand, headed up by Deanna Latson was originally announced to launch in the first quarter of 2011, but this was later pushed back to September 2011.
In May, Latson accepted full responsibility for the delay;
The launch delay is 100% my responsibility as I am putting together the scientific board of advisors and it is taking much longer than anticipated. Most of the advisors are MD’s and it takes a lot of time and negotiation.
With a new launch date of September, things seemed to be progressing smoothly and on track.
Well, that was until last week Deanna Latson made the announcement that she’d not only resigned as CEO of PURE, but has gone one step further and severed all ties with Wealth Masters International.
In a Facebook status update published last week, Latson announced;
To all my WMI friends on facebook. I have been privileged to work with you all for the last 6 years. I am saddened to say that I will no longer be working with the WMI community. I will no longer be at the events or working with corporate.
I am so grateful for my long standing relationships and friendships that have come from this 6 year relationship. I wish you all the best and I look forward to staying in touch.
With just over a month to go and no official word from Wealth Masters regarding Latson’s departure or the future of WMI PURE, Latson’s resignation no doubt has made a large dent on plans to launch PURE in September.
Without any official public word from Wealth Masters themselves on the matter however, it looks like we’ll just have to wait and see.
The bigger questions here of course though are not only why did Latson resign as CEO, but what prompted her to sever all ties with Wealth Masters altogether.
With a six year business relationship between the two, completely ceasing all communications between the parties couldn’t have been a decision made lightly. Least of all with a significant company launch just weeks away.
What with the complete lacklustre launch of Opes Partners and now questionable status of WMI’s PURE company, the cynic in me can’t help but wonder if this is Wealth Master’s realisation that their big money has always been in the recruitment of others, and not in product lines.
Since I first analysed the WMI product line I’ve always maintained that the entire business model is designed to condition people who join WMI to make ‘smart’ choices with their money by getting involved with programs that those running WMI get a cut out of for every person that joins.
In other words, it’s a large scale financial affiliate network perpetrated by those running WMI.
With the seeming failure of both Opes Partners and PURE, it seems that I’m not the only one that’s realised this. Legality and ethics aside, perhaps someone at WMI has also come to the realisation that touting inhouse products probably isn’t going to net them as much money as convincing people to invest in affiliate programs at conferences that cost thousands just to attend.
But again, that’s just the cynic in me.
In the meantime, Latson seems to have moved on to relatively new MLM upstart, ARIIX. Co-inciding with her departure from Wealth Masters, Latson appears to have signed on as ‘Chief Product Officer’ sometime last week.
I wonder if things will pan out any better for her there.
No surprises there.
I don’t believe WMI ever had intention to launch PURE, and Deanna Latson was aware of this. She chose to string it along for what gain she could get …six years association with WMI and she didn’t know what their game is? I don’t think so.
It seems to me Ms Latson is set to add her name to the ranks of MLM scammers. Oh well. Her choice.
You don’t believe WMI ever had the intention to launch PURE? Your statement is reckless conjecture and complete speculation. I saw WMI move forward with PURE with actions. What do you base your speculation on other than complete guesswork?
What WMI decides to do about PURE now that I am no longer at the table remains to be seen, but I wish them well as I enjoyed my role speaking at their conferences to their wonderful community for the past six years.
Ms Latson, thankyou for your reply. Your statement does not deny WMI had no intention to launch PURE. Nor does it deny you became aware of that.
My thoughts are based first on the reputations of the “leaders” of WMI. I credit you with the intelligence of being aware of their track records. Second was your prior mention of a ‘remarkable’, ‘renowned’ and ‘wonderful’ Scientific Board of Advisors – who could not be named? What is to hide about people who are ‘secured and contracted’? You fed my doubts.
Then add WMI’s lack of promotion and comment since April. If I add up all three I get a product line WMI has no concern or support for.
You only mention enjoying your speaking role to their community. That working with the leadership on PURE gets no mention, tells me it was not something you considered ‘enjoyable’. If you are a person of integrity, I can imagine it was not.
Your close association with WMI is now on your track record. That is unfortunate. I wish you the best in chosing better business partners in the future Ms Latson.
WMI’s website for PURE:
If you don’t have anything good to say …?
Three and a half weeks to go. I wonder when they’ll make an official announcement as to what’s going on?
Why did you break your association with WMI? What happened? Exactly.
My statement doesn’t deny your speculation because there is no one except Kip and Karl, the owners of WMI who could truly discern their own intentions.
For any one else – such as you or I – to try and state that we know what their true intentions are, as I said, just conjecture. I am only able to tell you that I saw WMI move forward on PURE with actions. And to be clear, I am not or never was an owner of WMI.
You have many questions about PURE, so you’ll need to get your answers from Kip and Karl because they own WMI. I can no longer speak
to their actions because I am not there any more.
I left to enjoy what I felt was the opportunity of a lifetime for myself, a person whose primary passion is helping people achieve better health. I have an opportunity to help millions achieve better health. I appreciate the WMI community and my time with them.
Thank you for responding again, Ms Latson.
I appreciate you cannot speak for Kip or Karl. May I ask you this directly – In your opinion, did WMI provide you with adequate support and investment to launch PURE with products that met your requirements for value and integrity, this year?
It has not been implied you were an ‘owner’ of WMI. Your need to make that redundant statement shows your sensativity in being associated with WMI’s leadership. I can understand that, I don’t blame you for wanting to distance youself. However it confirms to me your experience with WMI’s leadership regarding PURE has not been a good one.
I would have thought running PURE would have given you the ‘oppotunity to help millions achieve better health’. How does Ariix offer this but PURE not?
I would like to bring to your attention a youtube video with the heading “Deanna Latson endorses Wealth Masters International”. It is posted by WMITestimonials and also features on the WMI website. Considering you make zero reference to WMI in the video – the ‘endorsement’ heading is a lie. However, the strong suggestion that you endorse the WMI business model is damaging to your credibility. I would suggest you ask them to remove it.
This may be why she resigned….
Sure, Deanna Latson did not own WMI. But she was registered as an independant WMI consultant (M3) in December 2010.
I don’t know if she paid for this or if this was a bonus. If this was a regular registration, I doubt she was allowed to participate in the M3 conference in Italy this week.
Next to leave was Mary Dee, Chief Operating Officer of WMI:
She is now General Manager of Thailand for the company Ariix.
Seems like the residual effects of Latson leaving WMI are still being felt.
I’m kinda wondering what’s going on with WMI at the moment, they don’t seem to be doing anything.
Some interesting words on Mary Dee’s squarespace page:
1. ‘In network marketing we never really lose touch, we just move around’
Yes, we noticed.
2. ‘Long term success is always about surrounding yourself with the right people’
Meaning WMI are the wrong people to be around for long term success.
Back to point one; it is particularly beneficial to jump ship before the one you are on sinks completely.
I think Oz, WMI is doing something. . .it’s falling apart.
It would not surprise me if the lack of activity with WMI is because the ‘leaders’ are too busy cooking up the Next Scam to launch.
I will miss Deanna Latson and Mary Dee. These ladies made a choice to move on. Companies make changes all the time.
Anyone that has worked for Corporation if you get booted out or you resign with good intentions does not matter. As long no one made any damages to these two successful women.
I view these two successful women with respect. These two women are wise inside out. What ever Kip and Karl were planning for “PURE” in the present or future? The date for the launch has been announce.
Deanna has departed with respect as a professional and following her passion of helping millions achieve better health.