Thrive Life has collapsed.

As per a notice published on Thrive Life’s website, the company “will be closing” on August 31st.

Thrive Life is/was an MLM company based out of Utah. The company’s marketing revolved around the premise of of “liking food”.

Thrive Life markets a range of freeze-dried and dehydrated foods.

Thrive Life launched in 2005 as Shelf Reliance. The company was co-founded by Jason Budge and Steve Palmer.

Shelf Reliance’s MLM operations commenced in 2009. The company changed its name to Thrive Life in 2013.

In December 2023, during the COVID-19 pandemic, Budge and Palmer sold out to Entrepreneurial Equity Partners, a Chicago private equity firm, and Mubadala Capital, an Abu-Dhabi asset management subsidiary of Mubadala Investment Company.

Entrepreneurial Equity Partners and Mubadala Capital merged Thrive Life with Mercer Foods.

Thrive Life hasn’t provided a public reason for its collapse. The company’s social media accounts appear to have been abandoned in or around May 2025.

Thrive Life promoters appear to have been made aware of the collapse late last week.

In the lead up to Thrive Life’s August 31st closure, the company is running a 25% off online store promo.