organo-gold-logoAdmittedly mushrooms aren’t the first thing I think of when I think ‘coffee’. Taking the idea from ancient Chinese medicine though, Organo Gold seek to fuse together coffee beverages and health products with the Ganoderma mushroom.

Mushrooms and MLM…? Not the likliest pairing but nonetheless a pairing that Organo Gold have hinged their entire product line on.

Read on for a full review of the Organo Gold business opportunity.

The Company

Organo Gold was launched in 2008 by Bernado ‘Bernie’ Chua (photo right) and Shane Morand.

Chua serves as the CEO of the company and seems to have cut his MLM teeth in the Philipines before launching Organo Gold in the US.

Shane Morand on the other hand is credited as ‘Global Master Distributor’ for the company and has been involved with coffee MLM’s in the US since 2004. Morand’s prior company I believe was called ‘Gano Excel’.

One thing I noticed in particular is that members of Organo Gold seem to be quite feverish about the company. In my research the first thing that struck me was the whole finger thing (really?) and then there was little things like this;

That’s Bernie Chua, Shane Morand and Vice President of Sales Holton Buggs apparently knighting someone on stage.

I’ve got no idea what that’s about but it does look slightly cultish. Obviously a strong memberbase is important but I kind of get the sense Organo Gold might be overdoing it a bit in this department. Something perhaps for prospective members to keep in mind.

The Organo Gold Product Line

Where Ancient China meets modern science.

The above is pretty much the backbone behind the philosophy of Organo Gold’s product line and primarily the company makes use of the mushroom Ganoderma (photo right).

Ganoderma is a genus of polypore mushrooms which grow on wood and include about 80 species, many from tropical regions.

The medical benefits allegedly associated with Ganoderma are quite extensive, ranging from anti-cancer, anti-viral, anti-bacterial properties to reducing blood cholesterol amongst other benefits.

Organo Gold markets Ganoderma infused  gourmet coffee, hot chocolate, green tea, soap, toothpaste (mushroom toothpaste? eeew), spore powder and grapeseed oil extract.

I have noted some concerns regarding ‘sodium alluminosillicate’ being present in Organo Gold’s coffee range, but it appears to be already used ‘widely used as a food additive‘, primarily as an anti-caking agent.

People seem to be latching on to the aluminium component of the name and equating this to a serious health concern, despite the naturally occurring mineral having no known side effects… personally the use of sodium alluminosillicate in Organo Gold’s products wouldn’t worry me.

The Organo Gold Compensation Plan

The Organo Gold compensation plan makes use of a Binary setup in the front end paying out on pure sales volume from month to month, with a unilevel backend providing you with a residual income based on those you bring into the business.

Along with this the company also provides upfront retail commissions, a Fast Track Bonus and a Bonus Pool that rewards members who move the largest sales volume.

Retail commissions

Organo Gold pays out a retail commission on all of their products. This commission is the difference between the wholesale cost of the product and the retail cost.

Note that products sold online have a fixed retail price, whereas products sold by distributors in person can be entirely set by the distributor.

Fast Track Bonus

Everytime one of your downline recruit a new member into Organo Gold with the purchase of a Business Builder Pack, you will earn a $20-$150 Fast Track Bonus.

The cost of the Business Builder Pack purchased will determine the Fast Track Bonus commission paid out.

Binary Commissions

When you join Organo Gold, you’ll begin to grow what we call your binary organisation. With you at the top, two legs branch out underneath you to form two teams within your binary organisation.

As you begin to grow your Organo Gold binary organisation, it should start to look something like this;

Binary teams are unlimited levels deep meaning there is no cap to the amount of people you can recruit into Organo Gold. There are however weekly commission caps enforced for binary commissions and these range from $500 as a ‘Marketing Associate’ to $75,000 as a ‘Crown Ambassador’.

The Organo Gold binary commissions are calculated by calculating the total sales volume of the two teams within your binary.

The team with the higher sales volume is called your ‘Power Leg’ and the other your ‘Pay Leg’. Organo Gold pay you out up to 20% commission on the total sales volume of your calculated Pay Leg (note that the Pay Leg is not fixed and is calculated from month to month).

At the end of the month, the commisionable volume from your Pay Leg is calculated and paid out on, and this same volume is then deducted from your Power Leg. Any leftover volume on your Power Leg carries over to the next month.

Minimum requirements for Binary Commissions are one active distributor in each of your binary teams, each of which are meeting the monthly minimum 50 personal sales volume requirement.

Each of your teams also need to be generating a minimum of 300 group volume before you qualify to earn binary commissions on your team.

Unilvel Commissions

Whereas your binary commissions are paid out on the sales volume of two teams, Organo Gold’s unilevel commissions pay out based on a member’s individual recruiting efforts.

For each preferred customer or new distributor an Organo Gold member signs on, the unilevel structure creates a new leg for that lineage.

Obviously preferred customers can’t recruit but new distributors certainly can, and Organo Gold pays out a commission following this structure down 9 levels.

The amount of levels you are paid out on depends on your Organo Gold membership rank and here’s a chart detailing the commission percentages, along with the rank requirements to unlock the nine levels of the unilevel commissions;

Unilevel Matching Bonus

Along with your own unilevel commissions, Organo Gold also pays out a matching bonus on members you’ve personally sponsored, and up to three generations deep on their downlines.

Again, your Organo Gold membership rank determines your Unilevel Matching Bonus and here’s a chart detailing the specific matching bonus commission payouts;

Generational Leadership Bonus

The Organo Gold Generational Leadership Bonus kicks in once a member reaches the ‘Sapphire’ membership level and pays out a commission depending on the number of Sapphire members present in a particular member’s unilevel organisation.

A generation is defined within the Generational Leadership Bonus as counting all the members between the first Sapphire member found in your unilevel organisation, and the next.

If there is no second Sapphire member found, the generation extends the entire length of that particular unilevel leg.

The amount of levels you are paid a commission out on again depends on your membership rank, and here’s the corresponding table outlining the various membership levels required and their corresponding commission percentages;

Global Pool

The Organo Gold Global Pool is made up of 3% of the company’s global unilevel commissionable volume and is shared amongst Organo Gold’s ‘Ruby’ members and above.

The Global Pool is split between membership ranks as follows;

  • Ruby – 32%
  • Emerald – 24%
  • Diamond – 15%
  • Blue Diamond – 10%
  • Black Diamond and above – 10%

The amount each individual member is paid out on from within these pool is directly calculated based on their personal contribution to the company’s global unilevel sales volume.

More sales volume = a larger portion of the Global Bonus Pool.

The Organo Gold Membership Ranks

Various components and commissions within the Organo Gold compensation plan are only available to members upon reaching certain membership ranks within the company.

Starting off with the rank of ‘Representative’, here are the membership ranks of Organo Gold and their accompanying requirements;

Representative – Members must purchase an Organo Gold Business Kit for $49.95.

 

Marketing Associate – There are two ways to qualify as a Marketing Associate, Representatives must either

  • generate 200 personal volume in sales (no time limit)
  • generate 50 personal volume in sales, sponsor two new members and get them to sell one Builder Pack each – all within a month

 

Supervisor – There are two ways to qualify as a Supervisor, Marketing Associates must either

  • generate 500 personal volume in sales (no time limit)
  • generate 50 personal volume in sales, sponsor at least three new team members and get them to sell one Builder Pack each – all within a month

 

Consultant – There are two ways to qualify as a Consultant, Supervisors must either

  • generate 1000 personal volume in sales (no time limit)
  • generate 100 personal volume in sales, sponsor at least five new team members and get them to sell one Builder pack each – all within a month

 

Sapphire – To qualify as a Sapphire, Consultants must

  • generate at least 100 personal sales volume a month
  • generate team volume of 14,000 a month from their unilevel team (personally sponsored downline) with no more than 40% of this coming from any one lineage leg
  • recruit at least 4 members (a minimum of 2 on each side of your binary) who have achieved Consultant status

 

Ruby – To qualify as a Ruby, Sapphires must

  • generate at least 200 personal sales volume a month
  • generate team volume of 40,000 a month from their unilevel team (personally sponsored downline) with no more than 40% of this coming from any one lineage leg
  • recruit at least 6 members (a minimum of 3 on each side of your binary) who have achieved Consultant status

 

Emerald – To qualify as an Emerald, Rubies must

  • generate at least 200 personal sales volume a month
  • generate team volume of 80,000 a month from their unilevel team (personally sponsored downline) with no more than 40% of this coming from any one lineage leg
  • recruit at least 8 members (a minimum of 4 on each side of your binary) who have achieved Consultant status

 

Diamond – To qualify as a Diamond, Emeralds must

  • generate at least 200 personal sales volume a month
  • generate team volume of 200,000 a month from their unilevel team (personally sponsored downline) with no more than 40% of this coming from any one lineage leg
  • recruit at least 10 members (a minimum of 5 on each side of your binary) who have achieved Consultant status

 

Blue Diamond – To qualify as a Blue Diamond, Diamonds must

  • generate at least 200 personal sales volume a month
  • generate team volume of 500,000 a month from their unilevel team (personally sponsored downline) with no more than 30% of this coming from any one lineage leg
  • recruit at least 10 members (a minimum of 5 on each side of your binary) who have achieved Consultant status
  • generate a minimum of 100,000 group sales volume from both of your binary teams

 

Black Diamond – To qualify as a Black Diamond, Blue Diamonds must

  • generate at least 200 personal sales volume a month
  • generate team volume of 1,000,000 a month from their unilevel team (personally sponsored downline) with no more than 30% of this coming from any one lineage leg
  • recruit at least 10 members (a minimum of 5 on each side of your binary) who have achieved Consultant status
  • generate a minimum of 200,000 group sales volume from both of your binary teams

 

Crown Diamond – To qualify as a Crown Diamond, Black Diamonds must

  • generate at least 200 personal sales volume a month
  • generate team volume of 2,000,000 a month from their unilevel team (personally sponsored downline) with no more than 30% of this coming from any one lineage leg
  • recruit at least 10 members (a minimum of 5 on each side of your binary) who have achieved Consultant status
  • generate a minimum of 400,000 group sales volume from both of your binary teams

 

Crown Ambassador – To qualify as a Crown Ambassador, Crown Diamonds must

  • generate at least 200 personal sales volume a month
  • generate team volume of 5,000,000 a month from their unilevel team (personally sponsored downline) with no more than 30% of this coming from any one lineage leg
  • recruit at least 10 members (a minimum of 5 on each side of your binary) who have achieved Consultant status
  • generate a minimum of 1,000,000 group sales volume from both of your binary teams

Joining Organo Gold

Those wishing to join Organo Gold must purchase an ‘Organo Gold Business Kit’ for $49.95. This kit contains some product samples, a replicated website and backoffice access for a year (after which I believe an annual fee is payable).

Additionally when signing up to Organo Gold, members may purchase one of the following optional Business Builder Packs;

  • OG Bronze Pack – $150
  • OG Silver Pack – $450
  • OG Gold Pack – $1245

These packs contain various amounts of Organo Gold products.

Conclusion

Compensation plan wise, Organo Gold appears to be sound. You have retail options all the way up to the ‘Sapphire’ level, and even then you’re only ever required to get your downline to the ‘Consultant’ level which requires no direct recruitment.

Going beyond Sapphire you do need a sizeable binary organisation, but this is not necessarily going to come from your own recruiting and includes prefered customers you have (it’s based on sales volume, not membership numbers).

And even when you do have to recruit, the requirements are still based in sales as you have to get your downline to sell Builder Packs, as opposed to the usual which is they themselves purchasing them as part of your qualification requirements.

The unilevel of course plays a part too but again it’s a sales volume quota, not a recruitment requirement (although intrinsically this does equate to a two leg minimum).

Products wise we’re talking about mushroom coffee. The market for coffee exists and what it will essentially come down to is whether or not you can edge your way into a well established market with Organo Gold’s product line.

As always with coffee based MLM’s your biggest challenge isn’t going to be the compensation plan or marketing Organo Gold, it’s going to be the expense of giving out samples.

With coffee taste being such a personal preference in taste that varies from person to person, nobody is going to be buying coffee from you without sampling at least one of the flavours first. Especially when you mention to them Organo Gold’s coffee has mushrooms in it.

This expense is going to come out of your hip pocket and whilst over time you’ll no doubt get better at determining when to hand out samples, this is a learning curve that’s going to cost you – so be prepared for it.

Other than that, company wise I did get a sense there was a bit too much hype and positive energy going on. I’ve got nothing against positive energy mind you, it’s just that something definitely felt artificial about the energy levels on some of the Organo Gold promotional videos.

Kind of like that feeling you get when someone oversells you something claiming to be an independent source, but in actuality is paid by someone. I’m not saying this situation applies to Organo, just that the feeling was the same.

But that’s probably more me than a reflection of the company itself.

Still, with company management knighting people on stage (seriously, what on Earth is that about? I felt like I was watching a Scientology video or something), perhaps not.

All things considered, see how you feel gut wise before jumping in. Pay plan if you make the sales there’s nothing stopping you from succeeding and if you budget for the sample cost Organo Gold might just be the opportunity for you.

Good luck!