Pruvit @ BehindMLM

Pruvit and CEO Brian Underwood have been sued for sex discrimination and assault. Plaintiff Clarissa Jones filed suit against Pruvit and Underwood on July 14th in Jefferson Circuit Court, Kentucky.

A class-action filed in California alleges Pruvit distributors are in fact employees. Plaintiff Jennifer Carrera filed the suit in Contra Costa’s Superior Court on February 13th, 2025.

Michael Rutherford’s lawsuit against Pruvit has hit a potential roadblock. On April 25th a court-appointed receiver filed a “Suggestion of Receivership” on the Rutherford v. Pruvit case-docket. Attached was a Receivership Order, issued in a Denton County court case on April 23rd.

LaCore Enterprises and owner Terry LaCore have sold Pruvit to Herbalife. As per a March 12th Herbalife press-release;

Pruvit is a nutritional supplement MLM company owned by Terry LaCore of LaCore Enterprises. BehindMLM first reviewed Pruvit back in 2015. At the time LaCore was reeling from the collapse of Rippln. Two Rippln principals migrated over to the launch of Pruvit; Brian Underwood and Michael Rutherford. Today Brian Underwood remains Pruvit’s CEO. Michael Rutherford [Continue reading…]

Pruvit has sued Vital Health for alleged infringement of ketosis related patents. Pruvit is joined in its lawsuit by Axcess Global Sciences, a Texas shell company who licenses use of the patents to Pruvit.

In his own lawsuit against Pruvit and CEO Brian Underwood, Michael Rutherford has been denied injunctive relief. Two of Rutherford’s attorneys have also filed motions to withdraw, citing non-payment of accrued legal fees.

Former Master Distributor Michael Rutherford has sued Pruvit and CEO Brian Underwood… again. The June 20th Texas filed lawsuit is the latest legal escalation between Rutherford and his former MLM company.

LaCore Enterprises owner Terry LaCore has sold Pruvit back to himself. Corporate restructuring is one thing but a June 18th press-release put out by Pruvit is highly misleading.

Pruvit has filed a lawsuit against Michael Rutherford and Keisha O’Neal. In their lawsuit, Pruvit accuses Rutherford and O’Neal of soliciting Pruvit distributors for an undisclosed “separate business venture”. Pruvit asserts that as a result of their activity, Rutherford and O’Neal have breached the terms of settlement agreements reached last year.