Pruvit @ BehindMLM

LaCore Enterprises and owner Terry LaCore have sold Pruvit to Herbalife. As per a March 12th Herbalife press-release;

Pruvit is a nutritional supplement MLM company owned by Terry LaCore of LaCore Enterprises. BehindMLM first reviewed Pruvit back in 2015. At the time LaCore was reeling from the collapse of Rippln. Two Rippln principals migrated over to the launch of Pruvit; Brian Underwood and Michael Rutherford. Today Brian Underwood remains Pruvit’s CEO. Michael Rutherford [Continue reading…]

Pruvit has sued Vital Health for alleged infringement of ketosis related patents. Pruvit is joined in its lawsuit by Axcess Global Sciences, a Texas shell company who licenses use of the patents to Pruvit.

In his own lawsuit against Pruvit and CEO Brian Underwood, Michael Rutherford has been denied injunctive relief. Two of Rutherford’s attorneys have also filed motions to withdraw, citing non-payment of accrued legal fees.

Former Master Distributor Michael Rutherford has sued Pruvit and CEO Brian Underwood… again. The June 20th Texas filed lawsuit is the latest legal escalation between Rutherford and his former MLM company.

LaCore Enterprises owner Terry LaCore has sold Pruvit back to himself. Corporate restructuring is one thing but a June 18th press-release put out by Pruvit is highly misleading.

Pruvit has filed a lawsuit against Michael Rutherford and Keisha O’Neal. In their lawsuit, Pruvit accuses Rutherford and O’Neal of soliciting Pruvit distributors for an undisclosed “separate business venture”. Pruvit asserts that as a result of their activity, Rutherford and O’Neal have breached the terms of settlement agreements reached last year.

Deanna Lozano’s lawsuit against Pruvit has survived a messy motion to dismiss. Of the eight claims in Lozano’s lawsuit, Pruvit’s motion to dismiss claims 2 to 8 were denied. Pruvit’s motion to dismiss Lozano’s claim for injunctive relief was also denied.

The FTC has warned ten MLM companies over false COVID-19 marketing claims. Claims made by the companies and their distributors specifically pertain to preventing and treatment of COVID-19. Warning letters were sent out by the FTC to the following MLM companies on April 24th:

In an MLM compensation plan, typically the most difficult bonuses to qualify for are those that payout periodically. Initial qualification can be steep but also once qualified for, qualification is typically often required be maintained over a period of time. Worse still, even when qualified for, there’s pretty much nothing stopping a company quietly dropping [Continue reading…]