Polaris Global: Documentary producer or MLM company?
Following the departure of Brent Payne from Liberty League International early last year Shane Krider began a transformation of the company.
Amongst the changes introduced over the next six to twelve months, two major transitions stood out above the rest. The first obviously Liberty League’s restructure and transformation into Polaris Media Group (now Polaris Global), and the direction of funding seemingly random documentaries.
With two documentaries already released and two more on the way before the end of 2010, I can’t be the only one scratching my head wondering just how much of a detraction from the core business of Polaris Global each production is.
Recently Polaris Global won a Telly Award for its Beyond Evolution series and one of the documentaries they’ve funded, Unbeaten.
The Telly Awards have no pre-selection criteria and are judged by previous years winners. Around 10% of entrees win a Silver Telly and a further 18-25% win a bronze; this means that on average 28-35% of entries (or roughly one in three) of the Telly awards win.
Nonetheless an award is still an award and Polaris Global associates have been heavily promoting the company’s achievement. From a business perspective, the release of ‘charity underdog’ style documentaries puzzles me.
Of their documentaries, Polaris Global state that
These documentaries explore different aspects of the human spirit.
As a library of work, these projects gain awareness for and create a situation whereby average people who want to make a difference can contribute and know that they are making a positive change in the world.
Now don’t get me wrong, it’s not that I don’t get the angle they are pushing with the documentaries. It’s not that I don’t understand the positive message Polaris Global associates can use in their marketing efforts, it’s that is this really going to be effective as a business proposal?
The bottom line of any network marketing or MLM company is that prospects are looking to make money.
‘Hi there, I’m after some more information on the company?’
‘Why sure. Let me tell you about these great documentaries we fund.’
‘Uh… can I make any money off the documentaries?’
‘Well no. But by joining Polaris Global you’ll belong to a company that makes feel good movies.’
‘How does that help my business?’
‘…I dunno. Maybe you can use the documentaries in your call with your own future prospects.’
You can see where I’m going here. The documentaries for the most part will have nothing to do with the day to day running of a Polaris Global associate’s business beyond being extra marketing weight on a call.
This in itself isn’t a bad thing but whilst I’m not in the film industry, I know they aren’t cheap to make. Having said that I’m not sure what Polaris funding share is in the documentaries they help produce. Whatever the portion though it’s obviously enough for them to get their logo on the promotional materials for the documentaries.
If I was a new prospect I probably couldn’t help but wonder why I was being marketed on documentaries that are not related in any way (other then faux positivism) to Polaris Global’s direct line of products.
If I was an existing Polaris Global associate, surely I’d be questioning whether or not the money spent funding these feel good ventures could be better spent on the business itself. Whether it be training, marketing or product research and development.
Charity work, or ‘giving back’ is undoubtedly a growing trend in network marketing and MLM companies. Currently Polaris Global have committed to producing (or funding I’m not sure) at least one documentary per quarter. This is by no means a small effort, either financially or from a production front.
I’m all for responsible companies and charity but I can’t shake the feeling that producing documentaries that potentially detract from the core business of your company might be taking it a step too far. Especially on the one documentary per quarter schedule Polaris Global have set themselves.
What do you think?
or just getting those 2/3’s of the product delivered instead of another ‘movie’.
btw… a few more Polaris associates have left.. no money, no events, no people.
And here we are to prove that they are on the run. Yesterday, even though I have not been in the business for over 6 months (and having lost $30K like MOST others), I get this email from Michael Berry. He is obviously recruiting members to post ‘positive blogs’. Won’t be getting one from me.
I’d love to know who- it seems the same loyal followers are still sprouting how brilliant the company is on FB.
Makes me sick
And to make matters worse- coming up to tax time- it’s a painful reminder for most that we spent so much money and are unable to claim any of it back- not even all the GST we paid on advertising etc becasue we did not make profit of over $20,000.
In fact- very few who spent $40k+++ – didnt make a profit of even $2k- let alone the $20k needed before we can claim a business loss.
Just the ones I knew personally, even though they argued and defended just a few days before, I discovered that they moved on… guess they received more information that the company was a bust.
BTW…. It’s approaching end of June… 8 days, anyone receive 2nd installment of Evolution? I haven’t.
MY EXPERIENCE WITH POLARIS GLOBAL: Yesterday browsing the web looking at different online income opportunities I came across Polaris and posted my email address for them to send me info, which led to a phone call from a Simone Wylie (don’t know if she’s got any rank in the company or is just one of Polaris’s punters trying to make a buck???).
Simone was very nice (aren’t they all???) and offered me the chance to find out more tonight on a “Live & Interactive Business Presentation Call”, where all would be explained to me, what their organization was about and how for little effort I could make lots of money – well, immediately after the “Live & Interactive Business Presentation Call” I replied by email to Simone – following is a copy of said email:
@just curious now ..stil think Im an angry negative ha ?
sound slike youre about to bridge the reality void
so what Simone say back ??????
wrong Phillip; the questions are asked by guests; as you asked what products are being promoted you clearly weren’t on the call or you were not listening as you were too busy writing your pathetic email.
The products and costs are described on the call and the lines are opened for guests to ask questions: even stupid ones like yours.
By the way this site makes me sick; you people on it ( always the same few sad losers) make me sick; those of you claiming to be rich- I don’t believe you. Rich people are successful and successful people come on this blog very rarely and then only to laugh and understand why sad pathetic people like you Douglas,Roger, Phillip , Over the lies etc waste all their time here.
Because you guys have nothing better to be than be so negative. You live in a sea of bile and bitterness. Good bye I will not be back. As they say: misery loves company – and you guys sure love the company of each other ! Very sad people indeed
Looks like we have another Polaris distributor who has made little or no money and is at the anger stage. Still thinks the “business” will work, funds lacking due to massive marketing costs not even mentioned on the calls. Frustrated that the business is slow. Fed lies from their advisor “you can only fail if you give up” etc.
For people such as myself to comment on this blog and admit they have lost thousands of dollars is hard, I did and feel so much better.
The sad people are the ones that move on from one scam to another and cannot accept that they have been scammed….
hahah – think I may go flying my plane today
@”Life is a choice” – it is indeed
c u when youve come to reality and will be back hre tryin to help others – that is what we are doing here – nothing more or less.
there are not products – just rediculously expensive groupie hug sessions ( ie. “conferences”)
This is what these conartists do – you are a clone of their BS and alone in your quest – you will come to this realisation at some point – try not to be too ashammed at your losses. I was at the $70k this crap cost me and my family