OnPassive’s “FIFA sponsorship” is just a TV ad campaign
Ashraf Mufareh has been forced to admit OnPassive’s “FIFA sponsorship” is just a cable tv ad campaign.
Sponsorship marketing began after Mufareh told affiliates OnPassive was a FIFA World Cup 2022 sponsor last month.
On September 14th OnPassive released a Fifa World Cup 2022 sponsorship promo video.
Owing to it not being a World Cup sponsor, OnPassive is believed to have received a cease and desist from FIFA shortly thereafter. This prompted OnPassive to pull the video earlier this week.
Presumably under threat of legal retaliation, Mufareh was forced to admit it didn’t have permission to use FIFA’s logo or World Cup branding.
Official FIFA World Cup sponsors are of course allowed to use FIFA’s intellectual property and World Cup branding in their marketing.
In the last 24 hours OnPassive has put together a new video, in which there is no direct mention of FIFA or the Qatar 2022 World Cup:
As per Mufareh’s crisis meeting yesterday, OnPassive now correctly identifies itself as an advertiser on beIN Sports.
beIN Sports is a Qatari “global network of sports channels”. Outside of representing it has purchased advertising on beIN, there is no business relationship between beIN Sports and OnPassive.
At time of publication OnPassive has yet to release their new beIN Sports advertising promo on their official YouTube channel.
How embarrassing. It hasn’t even started yet and OnPassive is already the World Cup’s biggest loser.
Wonder what it’d take to get Mufareh to stop name dropping the US government. We know that’s a load of baloney too.
OnPassive FIFA World Cup 2022 sponsorship –> we bought some TV ad time
OnPassive working with the US government –> Ash drove past a government building in Florida this one time (probably)
I love it when they back pedal…. lol.
So Ash tried to borrow a page out of NASGO/Sharenode playbook when they tried to claim they were sponsoring the Super Bowl. It didn’t work for them and now Ash knows it wouldn’t work for him either.
What an idiot, and he is this brilliant businessman and visionary that has created an AI system that is superior to every other AI system in the world BS he spouts?
What a joke. The same guy who uses Zoom and YouTube instead of his own greatest AI products. Oh wait, they don’t exist.
AI expert my assets.
Ash needs to learn that he cannot falsely market these sponsorships! TINA is aware as well there has been false advertising!
We hope that eventually he does get fined for falsely advertising his sponsorships and these AI products.
I hope this wakes some people up who are in that scam and they get their refunds before he spends all the monies on false marketing campaigns!
What next Muffers?
Wondering if Ash Mufareh is actually his real name?
And here’s a small peek at what OnPassive’s O-Founders are paying for: OnPassive sponsorship has appeared in BeIn Sports’ promos for the upcoming World Cup.
At the timestamp (2:01-2:37) is a promo for the Saudi Arabia/Argentina game from one of BeIn’s Arabic-language channels; OnPassive is stuffed into the “sponsored by” endboard at the back.
youtu.be/lTlkGSpxHnY?t=121
There’s also a similar endboard right at the start of this video (0:00-0:02), though given that promo seems to be cut off, I decided to link to the full promo later in the video as a slightly more representative example.
(Been reading for about a year now but this is my first time commenting — keep up the good work, Oz!
Even if I’ll never be involved in an MLM, partly thanks to your reporting, you offer an invaluable resource here.)
Thanks for the support benzj.
Leave it to Ash to blow a simple cable tv sponsorship spot way out of proportion.
Also ew at the bird promo straight after, everything is gold and tacky. Money truly can’t buy you class.