Lyoness @ BehindMLM

It’s not exactly how I pictured easing myself back into blog coverage of the MLM world, but news broke last night that Lyoness are being prosecuted by Australian regulators. As per their website, the Australian Competitor Consumer Association (ACCC) promotes competition and fair trade in markets to benefit consumers, businesses, and the community. We also [Continue reading…]

A few weeks back news broke that the Norwegian Gaming Board had concluded their investigation into Lyoness. Known for their thorough regulatory analysis of MLM companies in the past (see Wealth Masters and World Ventures), it was hoped that the Gaming Board’s conclusion would shed light on some of the figures behind the scheme. In particular, [Continue reading…]

Never a dull moment in this industry! Last December the Norwegian Gaming Board launched an investigation into Lyoness. The aim of the investigation was ‘to assess whether (Lyoness) is an illegal pyramid‘. Now, six months later the Gaming Board has concluded their investigation. Despite Lyoness’ Account Unit investment scheme however, the Board has cleared the company of all [Continue reading…]

Some time earlier, the Swedish Gaming Board opened an investigation up into Lyoness. While the Gaming Board carried out their investigation, a separate investigation was opened up in Norway and Poland’s OCCP declared Lyoness to be a pyramid scheme. Now the Swedish Gaming Board have concluded their investigation into Lyoness… and in doing so have [Continue reading…]

Following an investigation into Lyoness Europe AG, the Office of Competition and Consumer Protection in Poland are claiming Lyoness “can be a Ponzi scheme“. Not surprisingly, the OCCP’s claim relates to the accounting unit investment scheme Lyoness have buried within their merchant shopping network: The company offers participants the opportunity to receive material benefits that [Continue reading…]

Up until now you had to invest a lot of time building your international shopping network. Networking and making appointments to introduce Lyoness took a lot of effort as well. These networking contacts had to be updated while taking care of your existing members. This was very time-consuming. Well, that’s why we’ve developed MyLyconet. -Lyconet [Continue reading…]

Due to ongoing coverage of some the biggest Ponzi schemes that operate within the MLM industry, here at BehindMLM one of the more common questions we get is “why aren’t the authorities doing anything?” Some affiliate investors in such schemes even go so far as to use a lack of regulatory intervention as “proof” of [Continue reading…]

The Norwegian Gaming Board put out a press-release today, advising that they have launched an investigation into Lyoness. Tipped off by members of the Norwegian public, the Gaming Board plans ‘to assess whether (Lyoness) is an illegal pyramid‘. Among other things, the Authority received information that it costs 20,000 dollars to join Lyoness. We also learned that [Continue reading…]

When I sat down to initially review Lyoness (the European version), I spent a few days trying to get my head around material that was obviously never written to be fully comprehended by your average MLM affiliate. When Lyoness launched in the US, they sought to remedy this by releasing slightly less confusing business model [Continue reading…]

Earlier this month news broke that Lyoness had begun to actively go after uploaded multimedia footage that made the company look bad. Falsely claiming copyright infringement, Lyoness filed multiple copyright infringement notices with YouTube who then took the videos down (they have a “no questions asked” policy on copyright infringement complaints, however the complaints can [Continue reading…]