LuLaRoe engaged in fraud, ordered to pay $164 million to supplier
Following a jury verdict against them, LuLaRoe has been ordered to pay $164 million in damages.
The damages were awarded to Providence Industries, a former supplier of LuLaRoe’s leggings.
Providence Industries (dba MyDyer), filed suit against LuLaRoe in November 2018.
The lawsuit alleged LuLaRoe owed Providence Industries over $48 million in unpaid invoices, cancelled product orders, and storage and licensing fees.
When approached about the mounting fees, LuLaRoe co-owner Mark Stidham (right with wife LeAnne), allegedly told Providence Industries;
Look guys, I am not going to pay you guys a fucking dime unless a judge orders me to pay it, and DeAnne and I will take our two to three hundred million dollars to the Bahamas, and fuck everything.
As reported by Jurimatic, on November 11th, 2024
the jury found in favor of Plaintiffs, confirming that the defendants breached written sourcing agreements involving tens of millions of dollars in products.
The defendants were also found to have orchestrated a large-scale fraud related to their multi-billion-dollar business model and attempted to conceal the resulting revenue.
As a result, the jury awarded Cresden $164 million in total damages.
It’s as of yet unclear what effect the jury verdict and awarded damages might have on LuLaRoe’s business operations.
As of October 2024, SimilarWeb tracked ~48,000 monthly visits to LuLaRoe’s website. 76% of LuLaRoe’s website traffic originated from the US, followed by 8% from Canada and 7% from the UK.
Another illustration of our weak regulatory and enforcement environment.
If convicted in a criminal case the Stidhams would have lost freedom and money. Now, it looks like they will just have to settle for a smaller house in the Bahamas.