LaCore Enterprises @ BehindMLM

Innov8tive Nutrition has filed for Chapter 11 bankruptcy. In a January 31st petition filing Innov8tive Nutrition disclosed it had between $100,001 to $500,000 in assets but also the same range in liabilities.

In reporting on Velovita’s acquisition of Jeunesse earlier this month, I very much felt like something was amiss. Marketing suggested Velovita had only acquired rights to certain regions, putting a question mark on the rest of Jeunesse’s business. This was on top of allegations made by Jeunesse co-founder Randy Ray in October, placing former Jeunesse [Continue reading…]

Visalus, owned by Texas-based LaCore Enterprises, has filed for Chapter 11 bankruptcy. As per the filing, signed by Niklas Sarnicola, Visalus owes “less than $3,024,725” to “more than 100,000 creditors”.

After learning Velovita had acquired Jeunesse Global, I originally intended to publish a completely updated review. That was on the assumption that Jeunesse Global would continue on as its own MLM opportunity. Turns out that in acquiring Jeunesse, Velovita has merged what was left of the company with their existing offering.

Jeunesse co-founder Ogale Erandal Ray, aka Randy Ray, has filed a lawsuit alleging tens of millions of dollars in theft. Ogale’s sixty-one page lawsuit was filed in Seminole County, Florida on October 1st, 2024. The thirty-seven named defendants in Ray’s suit are:

Pruvit is a nutritional supplement MLM company owned by Terry LaCore of LaCore Enterprises. BehindMLM first reviewed Pruvit back in 2015. At the time LaCore was reeling from the collapse of Rippln. Two Rippln principals migrated over to the launch of Pruvit; Brian Underwood and Michael Rutherford. Today Brian Underwood remains Pruvit’s CEO. Michael Rutherford [Continue reading…]

Pruvit has sued Vital Health for alleged infringement of ketosis related patents. Pruvit is joined in its lawsuit by Axcess Global Sciences, a Texas shell company who licenses use of the patents to Pruvit.

Visalus has been ordered to pay $638,125 in legal costs. The October 2nd order is part of a lawsuit filed against Visalus in 2015, alleging multiple violations of the Telephone Consumer Protection Act (TPCA).

In his own lawsuit against Pruvit and CEO Brian Underwood, Michael Rutherford has been denied injunctive relief. Two of Rutherford’s attorneys have also filed motions to withdraw, citing non-payment of accrued legal fees.

Shoply came across my desk back in late June. At the time the company was running a “The Last Dance” prelaunch. Since then Shoply as a company name has been revealed, and Shoply has been set up on the domain “shoply.com”. Shoply’s domain, an old 2003 domain privately renewed on March 3rd, 2024, is currently [Continue reading…]