LaCore Enterprises @ BehindMLM

Pruvit Review 2.0: Keto + confusing gamification

Pruvit is a nutritional supplement MLM company owned by Terry LaCore of LaCore Enterprises. BehindMLM first reviewed Pruvit back in 2015. At the time LaCore was reeling from the collapse of Rippln. Two Rippln principals migrated over to the launch of Pruvit; Brian Underwood and Michael Rutherford. Today Brian Underwood remains Pruvit’s CEO. Michael Rutherford [Continue reading…]


Pruvit sues Vital Health for patent infringement

Pruvit has sued Vital Health for alleged infringement of ketosis related patents. Pruvit is joined in its lawsuit by Axcess Global Sciences, a Texas shell company who licenses use of the patents to Pruvit.


Visalus ordered to pay $638,125 in robocall fraud legal costs

Visalus has been ordered to pay $638,125 in legal costs. The October 2nd order is part of a lawsuit filed against Visalus in 2015, alleging multiple violations of the Telephone Consumer Protection Act (TPCA).


Michael Rutherford denied injunction, fails to pay lawyers

In his own lawsuit against Pruvit and CEO Brian Underwood, Michael Rutherford has been denied injunctive relief. Two of Rutherford’s attorneys have also filed motions to withdraw, citing non-payment of accrued legal fees.


Shoply Review: Terry LaCore owned “decentalized commerce”

Shoply came across my desk back in late June. At the time the company was running a “The Last Dance” prelaunch. Since then Shoply as a company name has been revealed, and Shoply has been set up on the domain “shoply.com”. Shoply’s domain, an old 2003 domain privately renewed on March 3rd, 2024, is currently [Continue reading…]


Modere abandons Frequense cross-recruiters lawsuit

Modere has abandoned its lawsuit against three Frequense cross-recruiters.


Michael Rutherford sues Pruvit & Underwood… again.

Former Master Distributor Michael Rutherford has sued Pruvit and CEO Brian Underwood… again. The June 20th Texas filed lawsuit is the latest legal escalation between Rutherford and his former MLM company.


Terry LaCore, Underwood & Harding sell Pruvit to themselves

LaCore Enterprises owner Terry LaCore has sold Pruvit back to himself. Corporate restructuring is one thing but a June 18th press-release put out by Pruvit is highly misleading.


Perfectly Posh founder sues LaCore Enterprises over downfall

Perfectly Posh founder Ann Dalton has sued LaCore Enterprises and owner Terry LaCore. In a lawsuit originally filed back in March, Dalton accuses LaCore of engaging in conduct that hampered her ability to move on after resigning.


NuSpira Review: Mark & Kat Sterling go mushroom coffee

NuSpira operates in the nutritional supplement MLM niche. The company is headed up by co-founders Mark and Kat Sterling. Mark Sterling (right with Kat), last appeared on BehindMLM as co-founder and COO of TRVL. TRVL was a discounted travel MLM company launched in the middle of the COVID-19 pandemic. Launched in late 2021, TRVL had [Continue reading…]