LaCore Enterprises @ BehindMLM

Visalus files for Chapter 11 bankruptcy

Visalus, owned by Texas-based LaCore Enterprises, has filed for Chapter 11 bankruptcy. As per the filing, signed by Niklas Sarnicola, Visalus owes “less than $3,024,725” to “more than 100,000 creditors”.


Velovita acquires Jeunesse Global Latin America (?)

After learning Velovita had acquired Jeunesse Global, I originally intended to publish a completely updated review. That was on the assumption that Jeunesse Global would continue on as its own MLM opportunity. Turns out that in acquiring Jeunesse, Velovita has merged what was left of the company with their existing offering.


Jeunesse co-founder alleges tens of millions in theft

Jeunesse co-founder Ogale Erandal Ray, aka Randy Ray, has filed a lawsuit alleging tens of millions of dollars in theft. Ogale’s sixty-one page lawsuit was filed in Seminole County, Florida on October 1st, 2024. The thirty-seven named defendants in Ray’s suit are:


Pruvit Review 2.0: Keto + confusing gamification

Pruvit is a nutritional supplement MLM company owned by Terry LaCore of LaCore Enterprises. BehindMLM first reviewed Pruvit back in 2015. At the time LaCore was reeling from the collapse of Rippln. Two Rippln principals migrated over to the launch of Pruvit; Brian Underwood and Michael Rutherford. Today Brian Underwood remains Pruvit’s CEO. Michael Rutherford [Continue reading…]


Pruvit sues Vital Health for patent infringement

Pruvit has sued Vital Health for alleged infringement of ketosis related patents. Pruvit is joined in its lawsuit by Axcess Global Sciences, a Texas shell company who licenses use of the patents to Pruvit.


Visalus ordered to pay $638,125 in robocall fraud legal costs

Visalus has been ordered to pay $638,125 in legal costs. The October 2nd order is part of a lawsuit filed against Visalus in 2015, alleging multiple violations of the Telephone Consumer Protection Act (TPCA).


Michael Rutherford denied injunction, fails to pay lawyers

In his own lawsuit against Pruvit and CEO Brian Underwood, Michael Rutherford has been denied injunctive relief. Two of Rutherford’s attorneys have also filed motions to withdraw, citing non-payment of accrued legal fees.


Shoply Review: Terry LaCore owned “decentalized commerce”

Shoply came across my desk back in late June. At the time the company was running a “The Last Dance” prelaunch. Since then Shoply as a company name has been revealed, and Shoply has been set up on the domain “shoply.com”. Shoply’s domain, an old 2003 domain privately renewed on March 3rd, 2024, is currently [Continue reading…]


Modere abandons Frequense cross-recruiters lawsuit

Modere has abandoned its lawsuit against three Frequense cross-recruiters.


Michael Rutherford sues Pruvit & Underwood… again.

Former Master Distributor Michael Rutherford has sued Pruvit and CEO Brian Underwood… again. The June 20th Texas filed lawsuit is the latest legal escalation between Rutherford and his former MLM company.