AI-UP fails to provide ownership or executive information on its website.

AI-UP’s website domain (“ai-up.top”), was

AI-UP has already attracted the attention of financial regulators. The Central Bank of Russia issued an AI-UP pyramid fraud warning on February 10th, 2025.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]

Etherforce fails to provide ownership or executive information on its website.

Etherforce’s website domain (“etherforce.io”), was privately registered on November 9th, 2024.

Some registration details are visible, such as the country code for Malaysia. Given the registrant’s organization is “bnbchain” though, the authenticity of the details is questionable.

SimilarWeb tracked ~2700 monthly visits to Etherforce’s website for January 2025. 65% of Etherforce’s website traffic originated from France, followed by 26% from Morocco and 9% from Canada.

French is the common link between these countries, suggesting whoever is running Etherforce speaks French.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]

BitConnect founder and wanted fugitive Satish Kumbhani has been tracked to Ahmedabad, a city in the Indian state of Gujurat. [Continue reading…]

BitHarvest has received a pyramid fraud warning from the Central Bank of Russia (CBR).

As per the CBR’s February 14th warning, BitHarvest exhibits “signs of a financial pyramid”. [Continue reading…]

Mining Memes fails to provide ownership or executive information on its website.

Mining Memes’ website domain (“miningmemes.com”), was registered with bogus details on January 19th, 2025.

Of note is Mining Memes’ website domain being registered through the Chinese registrar Alibaba (Singapore).

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]

DNX Group fails to provide ownership or executive details on its website.

DNX Group operates from two known website domains:

1. dnxgroup.com – registered in January 2023, private registration last updated on December 25th, 2024
2. dnxgroup.online – privately registered on December 27th, 2024

From this we can surmise DNX Group purchased its .COM domain in or around December 2024.

DNX Group also appears to have acquired a DNX branded FaceBook page.

DNX Group’s official FaceBook page was created in 2014, long before the MLM company bearing the same name launched.

DNX Group’s official FaceBook page is managed from the US and UK:

Interestingly prior to purchasing its .COM and .ONLINE domains, DNX Group was operating from “soundestlink.com”:

Investors began to withdraw withdrawal issues on DNX Group’s original website in July 2024:

This appears to have led to the .ONLINE domain reboot.

In an attempt to appear legitimate, DNX Group provides two corporate addresses on its .COM website; one in the UK and one in China.

It’s unclear (but unlikely) whether these addresses have anything to do with DNX Group.

As always, if an MLM company is not openly upfront about who is running or owns it, think long and hard about joining and/or handing over any money. [Continue reading…]

Swych launched in 2019 and operates in the nutritional supplement MLM niche.

Swych operates from two website domains:

• swych.com – first registered in 2008, private registration last updated on April 29th, 2024
• swychlife.com – privately registered on July 2nd, 2020

Heading up Swych we have co-founders Mark and Jeanine McCool (right).

BehindMLM first came across Mark McCool in 2010, as founder of LiveSmart 360.

After a brief crisis period in 2011, LiveSmart 360 continued on till it collapsed in November 2015. What was left of LiveSmart 360 is believed to have been sold off to Shaklee.

Prior to LiveSmart 360 McCool was behind Cyberwize. Cyberwize’s decline from 2008 to 2010 effectively led to LiveSmart 360’s launch later that same year.

Swych represents it has “global operations” across Florida, Kansas, Utah, Italy, San Marino, Spain, the Philippines and Uganda.

With the McCools based out of Florida, this would appear to be where Swych primarily operates from.

I couldn’t tell you exactly why but Swych’s product marketing on its website gave me strong LaCore Enterprises vibes.

This prompted me to run a quick check to determine any links. Turns out LaCore Enterprises filed two lawsuits against McCool, Swych and Duke Wellington LLC, the Florida shell company McCool runs Swych through (Swych itself is a Florida LLC).

Both lawsuits relate to “consumer/commercial/debt” and were filed in Collin County, Texas. Unfortunately this jurisdiction doesn’t provide publica access to filings.

What I can tell you from the case dockets though is LaCore Enterprises’ second lawsuit, filed in June 13th, 2022, didn’t go anywhere.

The first lawsuit, filed on April 18th, 2022, led to default judgment awarded on May 31st, 2022. Final judgment was awarded to LaCore Enterprises on February 23rd, 2024.

I can’t say for sure without seeing case filings but I believe LaCore Enterprises might have had a hand in help McCool set up Swych.

In any event, whatever the legal dispute it’s now long settled. I’m only referencing it for the sake of completeness.

Read on for a full review of Swych’s MLM opportunity. [Continue reading…]

The Traders Domain civil fraud trial has been scheduled for June 15th, 2026.

Other recent updates in the CFTC’s The Traders Domain case include: [Continue reading…]

DAO1 has received a securities fraud warning from the Australian Securities and Investments Commission (ASIC). [Continue reading…]

Convicted iComTech Ponzi scammer David Brend has been sentenced to $195,305 in forfeiture. [Continue reading…]