Wor(l)d International Review: Overpriced Helo fitness bands?
Wor(l)d International began life as Global Mobile Network back in 2010. Founded by CEO and President Fabio Galdi, Wor(l)d International initially appeared to be headquartered in Singapore, with operations in Italy and China.
Today Wor(l)d International provide a sole corporate address in the US state of Florida.
Global Mobile Network’s original business model saw the company market a tablet, mobile advertising app, VOIP app and “power clouds” (also referred to as “power units”).
Information provided was murky, making it difficult to get a concrete sense of Global Mobile Network’s product lineup.
The compensation plan meanwhile focused heavily on affiliate recruitment.
Power Units paid a ROI to affiliates who purchased them, via recruitment of new Global Mobile Network affiliates who did the same.
Power Units were only available to Global Mobile Network affiliates who spend $600 or $1600 on their membership.
The Power Clouds component of Global Mobile Network’s compensation plan appears to have begun falling apart in early 2016.
Generally from what I’ve seen, most Global Mobile Network affiliates who invested in Power Clouds were not paid and lost money.
Around the same time the Power Clouds were collapsing, Global Mobile Network changed its name to Wor(l)d International and started marketing a wearable device they called “Helo”.
Today there is no mention of VOIP, Power Clouds, mobile advertising or the ad app on the Wor(l)d International website.
A number of you have written in and asked I review Wor(l)d International’s current business model, so in this updated review we’re taking a look at the company as it operates today.
Read on for a full review of the Wor(l)d International MLM opportunity.
Wor(l)d International Products
Wor(l)d International’s flagship product are their Helo fitness bands. Available in classic and LX models, Wor(l)d International market the bands as a “personal lifestyle monitor”.
Wear your HELO Wellness Band now and take care of yourself.
All the data collected will be used to improve the world. All your measurements are stored to build a database with a great deal of useful information to globally improve wellness and lifestyle.
Individual users of the Helo bands access their data via the “LifeLog” mobile app ($20 a month).
Stats tracked by the Helo band include
- heart rate – “measures the heartbeat in beats per minute”
- “overall quality” (???)
- breath rate – “measures the respiration in breaths per minute”
- mood and energy – “returns indexes thanks to which the sensors and a dedicated algorithm”
As to the accuracy of the Helo devices, Wor(l)d International provide the following disclaimer:
The measurements are for self-evaluation only and are not intended to substitute any clinic or medical diagnostics or measurements.
All values should be considered ambulatory measurements and are subject to variants with a high grade of tolerance in the accuracy.
The Wor(l)d International website doesn’t provide a price for the original Helo band. The LX model retails in a box set for $319.
A “Family Bundle” of five bands is available for $1349. A “Premium Bundle” of five Helo LX bands and five boxes of five different colored straps costs $1999.
A box of five Helo band straps is sold separately for $120. There’s also a Germanium Kit (“improve your HELO adding 3 fantastic 99.9% pure Germanium stones on your wrist”) available for $120.
Wor(l)d International’s secondary product is BioZen. The company claims BioZen offers ‘static and extreme low frequency magnetic field protection‘.
The legally defined specific absorption rate (SAR) only protects our bodies against the influence of high radio-frequency radiation.
BioZen is the only technology in the world that expands this protection to a biological level. This is possible by positively changing the low-frequency electromagnetic fields that are formed.
According to Worl(d) International, BioZen is “scientifically and medically proven”.
BioZen doesn’t appear to be sold individually. The Wor(l)d International website only lists a bundle of twelve units for $450, or a bundle of thirty-eight units for $1350.
The Wor(l)d International Compensation Plan
Wor(l)d International provide only a vague summary of their compensation plan, the company does not provide a copy of the compensation plan on their website.
The following analysis has been put together based on an official Wor(l)d International compensation plan document for the US, Canada and Europe, dated late 2016.
Wor(l)d International Affiliate Ranks
There are thirteen affiliate ranks within the Wor(l)d International compensation plan.
Along with their respective qualification criteria, they are as follows:
- Affiliate – purchase a Wor(l)d International product package
- Silver – generate 100 GV of weaker binary side volume a week
- Gold – generate 2000 GV of weaker binary side volume a week
- Platinum – generate 5000 GV of weaker binary side volume a week
- Diamond – generate 10,000 GV of weaker binary side volume a week
- Double Diamond – generate 20,000 GV of weaker binary side volume a week (2 consecutive weeks)
- Grand Diamond – generate 30,000 GV of weaker binary side volume a week (2 consecutive weeks)
- President – generate 50,000 GV of weaker binary side volume a week (3 consecutive weeks)
- Double President – generate 100,000 GV of weaker binary side volume a week (3 consecutive weeks)
- Grand President – generate 150,000 GV of weaker binary side volume a week (3 consecutive weeks)
- President Millionaire – generate 250,000 GV of weaker binary side volume a week (5 consecutive weeks)
- Double President Millionaire – generate 500,000 GV of weaker binary side volume a week (5 consecutive weeks)
- Grand President Millionaire – generate 1,000,000 GV of weaker binary side volume a week (5 consecutive weeks)
Wor(l)d International affiliates earn a commission when they sell products to retail customers.
The Wor(l)d International compensation plan states this is “up to $25” per Helo band and “up to $45” per BioZen product sold.
Wor(l)d International pay residual commissions via a binary compensation structure.
A binary compensation structure places an affiliate at the top of a binary team, split into two sides (left and right):
The first level of the binary team houses two positions. The second level of the binary team is generated by splitting these first two positions into another two positions each (4 positions).
Subsequent levels of the binary team are generated as required, with each new level housing twice as many positions as the previous level.
Positions in the binary team are filled via direct and indirect recruitment of affiliates. Note that there is no limit to how deep a binary team can grow.
Commissions are paid out as a percentage of sales volume generated by the weaker binary side each week.
How much of a percentage is paid out is determined by generated binary team sales volume:
- 100 PV generated on both sides of the binary team = 10% of weekly weaker binary volume
- 300 PV generated on both sides of the binary team = 15% of weekly weaker binary volume
- 450 PV generated on both sides of the binary team = 20% of weekly weaker binary volume
Binary commissions are capped weekly based on the following criteria:
- 100 PV generated on both sides of the binary team = $500 a week
- 300 PV generated on both sides of the binary team = $2000 a week
- 450 PV generated on both sides of the binary team = $50,000 a week
- Double President Millionaire – $100,000 a week
- Grand President Millionaire – $200,000 a week
Wor(l)d International affiliates are able to receive up to three binary positions, effectively permitting them to triple earnings on generated binary team volume.
The Fidelity Box bonus is made up of 1% of generated weaker side binary volume.
The Fidelity Box bonus is paid out annually, subject to the qualifying affiliate maintaining Fidelity membership for twelve months.
There’s no mention of Fidelity membership on the main Wor(l)d International website.
A Google search reveals it’s some sort of “proprietary wireless technology” but the Wor(l)d International website page it links to was broken (database error) at the time of publication.
The Generation Bonus is paid out via a unilevel compensation structure.
A unilevel compensation structure places an affiliate at the top of a unilevel team, with every personally recruited affiliate placed directly under them (level 1):
If any level 1 affiliates recruit new affiliates, they are placed on level 2 of the original affiliate’s unilevel team.
If any level 2 affiliates recruit new affiliates, they are placed on level 3 and so on and so forth down a theoretical infinite number of levels.
Commissions are paid out as a matching percentage of residual binary commissions earned across ten levels of the unilevel team as follows:
- Silver – 10% match on level 1 (personally recruited affiliates
- Gold and Platinum – 10% on level 1 and 5% on level 2
- Diamond to Grand Diamond – 10% on level 1 and 5% on levels 2 and 3
- President – 10% on level 1 and 5% on levels 2 to 4
- Double President – 10% on levels 1 and 2 and 5% on levels 3 to 5
- Grand President – 10% on levels 1 and 2 and 5% on levels 3 to 6
- President Millionaire – 10% on levels 1 and 2 and 5% on levels 3 to 7
- Double President Millionaire – 10% on levels 1 and 2, 5% on levels 3 to 7 and 1% on level 8
- Grand President Millionaire – 10% on levels 1 and 2, 5% on levels 3 to 7 and 1% on levels 8 to 10
President Millionaire ranked Wor(l)d International affiliates qualify for a share in the Millionaire Pool.
This Millionaire Pool is made up of “up to 1%” of Wor(l)d International’s company-wide sales volume.
Wor(l)d International affiliates who qualify at the Diamond rank for four consecutive weeks receive a $1000 car bonus.
Whether this is an ongoing bonus is not made clear in the Wor(l)d International compensation plan.
Diamond Tour and Millionaire Club Bonus
The Wor(l)d International compensation plan doesn’t go into specifics about the Diamond Tour Bonus.
WOR(l)D’s extraordinary lifestyle is within your reach.
When you participate in the Diamond Life Tour, you experience unforgettable moments — such as premieres around the world,
luxurious gala dinners, and amazing shows — all while building and strengthening your network.
Presumably only Diamond and higher ranked Wor(l)d International affiliates can qualify.
There’s also a “Millionaire Club event”, which only President Millionaire ranked affiliates qualify for.
Wor(l)d International affiliates who qualify at the President Gold rank receive a “Wor(l)d luxury jewel”.
Joining Wor(l)d International
Wor(l)d International affiliate membership is tied to the purchase of “any product or package”.
There doesn’t appear to be any difference between wholesale and retail pricing (at least not on the Wor(l)d International website).
Granted innovation is required if a business model isn’t working out, but there’s a correct and incorrect way to go about it.
Cutting off affiliates who invested in Cloud Units and simply not paying them was definitely not the right way to go about Global Mobile Network’s transition to Wor(l)d International.
This transition has seen Wor(l)d International adopts the “everyone is an affiliate” MLM model, which is criticized for cannibalizing retail sales.
In this model, the only difference between a retail customer and affiliate is the signing of an affiliate agreement.
What this tends to lead to is the MLM opportunity used as a marketing tool (“hey, it doesn’t cost anything”), which in turn translates to company revenue mostly derived from affiliates.
Specifically newly recruited affiliates, which in MLM equates to a pyramid scheme.
There’s also something to be said about forcing affiliates to purchase product to become an affiliate. This introduces a “pay to play” element.
The Fidelity Box commission is 100% pay to play, with only affiliates who shell out for a Fidelity membership even able to earn it.
Moving on the products, FitBit is the obvious competitor to Helo.
The FitBit heart rate models cost about half that of Helo.
BioZen sounds like pseudo-compliance fluff to me, but I did find equivalent units on Amazon (3 units for $23) and Alibaba (79 cents for a pack of five).
This begs the question: Who is going to buy Wor(l)d International’s seemingly overpriced products?
This brings us back to Wor(l)d International’s MLM opportunity being marketed, with the products merely an attempt to legitimize pyramid recruitment.
You buy a Helo or BioZen bundle pack and sign up as a Wor(l)d International affiliate. You then recruit others who do the same, who do the same, who do the same etc. and through recruitment and recruitment alone one can max out the compensation plan.
There are no retail volume requirements in Wor(l)d International whatsoever.
Playing devil’s advocate we do have to acknowledge the possibility of retail sales, but a quick check with a potential upline should reveal it’s not taking place. At least not in any significant numbers, especially when compared to recruited affiliates purchasing product.
I mean really, without the attached Wor(l)d International income opportunity, who is going to buy a $319 fitness band when there are models available from recognized market leaders with established brand presence for less than half the price.
And that’s if you want to go branded. Alibaba has a ton of similar looking fitness bands to Helo and Helo LX for $30 and under (bulk orders).
A publicly available Income Disclosure Statement from Wor(l)d International reveals just under 59% of affiliates made no money during the first quarter of 2017.
The average income for the rest of the affiliate-base was just $393.35 (roughly $33 a week).
The retail commissions for Helo and BioZen are $25 and $45 respectively.
So uh what, on average a Wor(l)d International affiliate isn’t making even one retail sale of Helo a week? That’s not indicative of an MLM company built on a foundation of healthy retail sales.
Once affiliate recruitment dies down, Wor(l)d International will stall – as happened with Global Mobile Network. This will prompt a collapse, which unfortunately will see the majority of Wor(l)d International affiliates lose money.
Might be a good time to pick up a Helo band or BioZen sticker on eBay cheap though…